Behavior Change

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn...

Read by the author. Today's girls need grace and grit. How do we raise them in light, yet prepare them for the dark? The journey of a girl mom often presents tricky terrain. In the early years, moms focus on the good. Being kind. Noticing beauty. Having faith and hope for the future. All the...

The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of "culture" down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's success - or failure. This new third edition is designed specifically for practitioners needing to apply these practices in real-world settings.

Good people are your organization’s most critical asset. But what does it really mean to be good? Leaders love to say that any company is only as good as its people, but tend to evaluate candidates and employees more by their measurable accomplishments than by their “softer” qualities...

Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached. When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to...

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience...

New and revolutionary ideas and perspectives on the central management issues of tomorrow by the man Warren Bennis calls ""the most important management thinker of our time."" In this major new work, Peter F. Drucker discusses how the new paradigms of management will change our basic assumptions...

Optimize your life using science-backed advice and discover how to get your brain working at peak efficiency. We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges...

Social psychologist and Stanford professor Brian Lowery presents a provocative, powerful theory of identity, arguing that there is no essential ""self""—our selves are social creations of those with whom we interact —exploring what that means for who we can be and who we allow others to be...

""Star Wars is the ultimate mythological tale of our age, a hero's journey that is a tribute to the beauty of human freedom as well as an exploration of its dark complexities. In this gem of a book, the brilliant Cass Sunstein uses the series to explore profound questions about being a parent, a...

Negotiation expert Kwame Christian's motto is: "The best things in life are on the other side of difficult conversations." If we want a more equitable workplace, and a more equitable world, we have to talk to each other about race. But, for so many of us, that's easier said than done.

A faith-based instruction manual to help you discover the fulfilling life you were meant to live. In Becoming an Adult, Dr. Henry Cloud—co-author of the bestselling classic Boundaries—focuses on the growth, connections, separations, and choices that everyone must experience to achieve...

Read by the author. Are you tired of living life scared or following the status quo? Heather Thompson Day challenges readers to remember what it felt like to believe in themselves before the world told them who they should be and what they should do. What If I’m Wrong? explores the chasm...

Change within organizations is disruptive, making people feel less in control of their work and lives. With every passing day, organizational change becomes more complex. It’s no surprise that efforts for change encounter resistance. Jan Kaderly knows that managing change is managing resistance. In Change Killers, Kaderly takes you on a deep exploration of resistance. Dive into decades of research on the very human reasons why we resist change and discover how you can manage resistance while building the support needed to evolve and grow.

Listen to this book at your own risk. It contains ideas that may lead to a profound self-awakening. An introspective journey for those in the trenches of today's modern organizations, Deep Change is a survival manual for finding our own internal leadership power. By helping us learn new ways of thinking and behaving, it shows how we can transform ourselves from victims to powerful agents of change. And for anyone who yearns to be an internally driven leader, to motivate the people around them, and return to a satisfying work life, Deep Change holds the key.

Atomic Habits meets Think Like a Monk in this profound guide to lasting change from behavior coach and host of the hit podcast The One You Feed. Weaving together behavioral science with timeless wisdom, Eric Zimmer reveals how to stop fighting yourself and start moving forward. More than 30...

In celebration of the 10th anniversary of the landmark book Freakonomics comes this curated collection from the most readable economics blog in the universe. It’s the perfect solution for the millions of readers who love all things Freakonomics. Surprising and erudite, eloquent and witty, When...

In this groundbreaking guide, a management expert outlines the transformative leadership skill of tomorrow—one that can make it possible to build truly diverse and inclusive teams which value employees’ need to belong while being themselves. Humans have two basic desires: to stand out and to...