Behavioral Science

You want to borrow my magic wand to turn your tiny terror into a sweet angel? You can't have it, it's mine! But I can offer you the next best thing. Together we'll help children have behaviors that are safe and kind while you reclaim your peace of mind. From neurotypical toddler to neurodivergent teen and everything in-between stop surviving days full of disruption - defiance, disrespect, dysregulation - and start thriving with your child.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

New York Times-bestselling author of Endure Alex Hutchinson returns with a fresh, provocative investigation into how exploration, uncertainty, and risk shape our behavior and help us find meaning. Off the beaten path, following unmarked trails, we are wired to explore. More than just a need to...

Read by the authors. Overcome bad thoughts and discover lasting inner health that transforms your life and faith by the renewing of your mind. Your thoughts don't have to control you. You can control your thoughts--if you know how. And that's exactly what Judah Smith (New York Times bestselling...

Cognitive behavior therapy, which has been adapted to treat so many problems, has also brought data-driven and data-yielding treatment to insomnia. Focusing on this evidence-based modality, cognitive behavioral treatment of insomnia (CBT-I) is a much-needed treatment manual that provides clinicians with the whys and hows of this approach in concise and practical terms.

A "Manchurian Candidate" is an unwitting assassin brainwashed and programmed to kill. In this book, former State Department officer John Marks tells the explosive story of the CIA's highly secret program of experiments in mind control. His curiosity first aroused by information on a puzzling suicide, Marks worked from thousands of pages of newly released documents as well as interviews and behavioral science studies, producing a book that "accomplished what two Senate committees could not" (Senator Edward Kennedy).

In Behavioral AI: Unleash Decision Making with Data, behavioral economist Dr. Rogayeh Tabrizi delivers an intuitive roadmap to help organizations disentangle the complexity of their data to create tangible and lasting value. The book explains how to balance the multiple disciplines that power AI and behavioral economics using a combination of the right questions and insightful problem solving.

Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn: Why...

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

The renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent and compelling book—an eye-opening exploration of the human side of the misinformation crisis—examining what drives otherwise rational people to adopt deeply irrational beliefs...

This useful guide educates students in the preparation of literature reviews for term projects, theses, and dissertations. The authors provide numerous examples from published reviews that illustrate the guidelines discussed throughout the book. Written by Professor Emeritus Jose L. Galvan, PhD (California State University) and Assistant Professor Melisa C. Galvan, PhD (California State University), who are accomplished educators as well as authors. It's no surprise that Writing Literature Reviews is a widely beloved and utilized resource for students and educators.

Leading lifespan psychologist Margie Lachman creates an inspiring new framework for midlife, based on her landmark thirty years of research and work on the MIDUS study, as the defining years of life. We’ve all heard the term “midlife crisis” and the stereotypes that come with it. But what...

The legendary FBI criminal profiler and international bestselling author of Mindhunter and The Killer Across the Table returns with this timely, relevant book that goes to the heart of extremism and domestic terrorism, examining in-depth his chilling pursuit of, and eventual prison confrontation...

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones...

A data-driven, scientific account of our need for speed—exploring a wide range of topics including evolution, transportation, and technology In a world obsessed with efficiency, perhaps nothing is valued as highly as being fast. Some of our greatest achievements include building planes that...

How do you raise a happy, healthy, and emotionally resilient dog? Full of actionable guidance, Puppy Brain will show you how to create a harmonious, fulfilling relationship with your pet, from Kerry Nichols, founder of Nicholberry Goldens. Do you want to learn how to help your dog feel safe? Do...

About Behaviorism is about the controversial philosophy known as behaviorism, written by its leading exponent.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

A pioneer in the field of behavioral science delivers a groundbreaking work that shows how finding your purpose in life leads to better health and overall happiness. Your life is a boat. You need a rudder. But it doesn’t matter how much wind is in your sails if you’re not steering toward a...