Behavioral Science

In Behavioral AI: Unleash Decision Making with Data, behavioral economist Dr. Rogayeh Tabrizi delivers an intuitive roadmap to help organizations disentangle the complexity of their data to create tangible and lasting value. The book explains how to balance the multiple disciplines that power AI and behavioral economics using a combination of the right questions and insightful problem solving.

Profiler Roy Hazelwood is one of the world's leading experts on the strangest and most dangerous of all aberrant offenders - the sexual criminal. In Dark Dreams he reveals the twisted motive and thinking that go into the most reprehensible crimes. He also catalogs the innovative and remarkably effective techniques that allow law enforcement agents to construct psychological profiles of the offenders who commit these crimes.

When it comes to setting and achieving your goals, how you think influences what you do. Whether developing a sustainable relationship with food, jump-starting a new fitness routine to shoot for a certain number on the scale, or tackling a health issue, mindset is key to meeting your goals—but it can also often be the most neglected element in any attempt to change behavior. While you might know what you want to do, the key to success is understanding why you want to do it, and how you make a plan that works for you in the long term.

A compelling and accessible new perspective on the modern science of psychology, based on one of Yale’s most popular courses of all time How does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden...

A leading cognitive scientist argues that a deep sense of good and evil is bred in the bone. From John Locke to Sigmund Freud, philosophers and psychologists have long believed that we begin life as blank moral slates.

You want to borrow my magic wand to turn your tiny terror into a sweet angel? You can't have it, it's mine! But I can offer you the next best thing. Together we'll help children have behaviors that are safe and kind while you reclaim your peace of mind. From neurotypical toddler to neurodivergent teen and everything in-between stop surviving days full of disruption - defiance, disrespect, dysregulation - and start thriving with your child.

Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn: Why...

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

New York Times-bestselling author of Endure Alex Hutchinson returns with a fresh, provocative investigation into how exploration, uncertainty, and risk shape our behavior and help us find meaning. Off the beaten path, following unmarked trails, we are wired to explore. More than just a need to...

This useful guide educates students in the preparation of literature reviews for term projects, theses, and dissertations. The authors provide numerous examples from published reviews that illustrate the guidelines discussed throughout the book. Written by Professor Emeritus Jose L. Galvan, PhD (California State University) and Assistant Professor Melisa C. Galvan, PhD (California State University), who are accomplished educators as well as authors. It's no surprise that Writing Literature Reviews is a widely beloved and utilized resource for students and educators.

The renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent and compelling book—an eye-opening exploration of the human side of the misinformation crisis—examining what drives otherwise rational people to adopt deeply irrational beliefs...

About Behaviorism is about the controversial philosophy known as behaviorism, written by its leading exponent.

Why do successful people get things done at the last minute? Why does poverty persist? Why do the lonely find it hard to make friends? These questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mindset produced by scarcity. Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for everyone struggling to manage with less than they need.

A pioneer in the field of behavioral science delivers a groundbreaking work that shows how finding your purpose in life leads to better health and overall happiness. Your life is a boat. You need a rudder. But it doesn’t matter how much wind is in your sails if you’re not steering toward a...

The legendary FBI criminal profiler and international bestselling author of Mindhunter and The Killer Across the Table returns with this timely, relevant book that goes to the heart of extremism and domestic terrorism, examining in-depth his chilling pursuit of, and eventual prison confrontation...

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones...

How do you raise a happy, healthy, and emotionally resilient dog? Full of actionable guidance, Puppy Brain will show you how to create a harmonious, fulfilling relationship with your pet, from Kerry Nichols, founder of Nicholberry Goldens. Do you want to learn how to help your dog feel safe? Do...

** A New York Times, Wall Street Journal, and USAToday Bestseller ** Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success...

If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed. In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or don’t) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.

In the vein of the international bestselling Freakonomics, award-winning journalist Matthew Syed reveals the hidden clues to success—in sports, business, school, and just about anything else that you’d want to be great at. Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping...