Behavioral Science

From the bestselling team behind classics like The Leader in Me comes a supremely practical and inspiring guide to making a profound difference in students’ positive well-being and reigniting teachers’ passions for teaching. In this inspirational guide, FranklinCovey Education’s global...

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

As Black people, we are more likely to face a traumatic experience or suffer from post-traumatic stress disorder (PTSD). But being Black is about more than the violence that has been perpetrated against us. It also means living a life of dignity and self-worth. We can pull ourselves out of the fire of painful experiences and gain the psychological flexibility needed to thrive, not just survive. Jennifer Shepard Payne presents culturally tailored acceptance and commitment therapy (ACT) skills to help you heal from trauma, so you can live a meaningful life that is in tune with your own values.

"If you’ve ever avoided talking to strangers, this book might change your mind about giving them their space. And that, as Gillian so perfectly explains, might change everything." —Angela Duckworth, NEW YORK TIMES bestselling author of GRIT Discover how making connections with strangers...

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No matter how busy or stressful your day, with ten-minute steps and quick exercises you can better understand your experiences and learn how to survive setbacks. The book covers everything from dealing with worry and anxiety and building your confidence, to creating healthy life habits and positive relationships. It includes questions to reflect on and things to try out in your everyday life. Using evidence-based approaches like CBT and mindfulness, 10 Minutes to Better Mental Health will help you to get the best out of life and become the person you want to be.

An empowering, forward-thinking solution for creating intentional and healthy social media habits from an expert on media, technology and health. Internationally acclaimed behavioral scientist and social media expert Brian Primack, MD, PhD, believes we do not need to swear off social media...

"Why do we do what we do?" This may seem like a simple question at first; in practice however, the closer we examine where our decisions come from, the less intention and independent reasoning we find. Instead, we find primitive instincts and ideas that are often based on nothing more than the imagination of someone who has been dead for centuries.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Every day we speak to ourselves and to each other, about ourselves and about others. Whether ruminating on a past event alone or gossiping with a group of friends, we move through life in a state of near-constant chatter - even during those moments we profess to wanting nothing more than some peace and quiet. So, why do we do it, and what purpose does talking serve? In this paean to conversation, neuroscientist Shane O'Mara encourages us to marvel at our brains distinct mechanisms for communicating.

Tasty explains the scientific research taking place on multiple fronts: how genes shape our tastes, how the mind assembles flavors from the five senses and signals from the body's metabolic systems, why something disgusts one person and delights another, and what today's obsessions with extreme tastes tell us about the brain.

Each year thousands of young adults deemed out of control - suffering from depression, addiction, anxiety, and rage - are carted off against their will to remote wilderness programs and treatment facilities across the country. Desperate parents of these “troubled teens” fear it’s their only option. The private, largely unregulated behavioral boot camps break their children down, a damnation the children suffer forever.

Transform your habits and unlock the science behind personal growth with our book, "Peak Performance." This isn't just a guide; it's your passport to a life of continuous improvement and excellence. Why Choose "Peak Performance"? Scientific Insights: Explore the cutting-edge science behind habits and behavioral change, grounded in psychology and neuroscience.

Insomnia isn’t just a minor disturbance. Your body needs sleep to recharge its batteries, undo damage, and heal. Chronic under-sleeping will have negative consequences down the line, which is why the time has come to work on improving your sleep patterns. While this may seem like a mission impossible at the moment, starting to enjoy much better sleep is within your reach. The secret to quality sleep is discovering a science-based approach that will address your particular problem.

An important—and intimate—interrogation of how we treat mental illness and how we understand ourselves In the early 1960s, JFK declared that science would take us to the moon. He also declared that science would make the “remote reaches of the mind accessible” and cure psychiatric...

FEAT DESC

In a chilling exploration of humanity's potential downfall, 2034: Examining Human Behavioral Developments and Sustainable Futures offers a stark warning about the consequences of unchecked greed, exploitation, and shortsightedness. Set in a near future ravaged by environmental degradation, social inequality, and ethical dilemmas, this provocative novel invites listeners to confront the realities of our world and envision a different path forward.

For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off.