Behavioral Science

World-renowned neuroscientist and author of Healthy Brain, Happy Life has developed an “absolute game-changer” (Conscious Conversations podcast) for managing unwarranted anxiety and turning it into a powerful asset. We are living in the age of anxiety, a situation that often makes us feel as...

With the help of this book, you will learn the latest techniques of body language, behavioral science, and facial profiling. You will do better than most of your friends in analyzing people, and get your personal benefits out of it in no time. If you want to learn the skill of analyzing people, then this book is for you.

In the vein of Quiet and The Geeks Shall Inherit the Earth comes this illuminating look at what it means to be awkward—and how the same traits that make us socially anxious and cause embarrassing faux pas also provide the seeds for extraordinary success. As humans, we all need to belong. While...

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones...

Seth Stephens-Davidowitz is as good a data storyteller as I have ever met.” — Steven Levitt, co-author, Freakonomics Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually...

A famed political scientist's classic argument for a more cooperative world We assume that, in a world ruled by natural selection, selfishness pays. So why cooperate? In The Evolution of Cooperation, political scientist Robert Axelrod seeks to answer this question. In 1980, he organized the...

A Next Big Idea Club Must Read of February 2025 From the author of The Social Leap comes this thought-provoking exploration into humans’ two core evolutionary needs, for connection and autonomy, how the modern world has thrown them out of whack, and how we can rebalance them to improve our...

From the author of the #1 New York Times bestseller Inside of a Dog and The Year of the Puppy, this “elegant and entertaining” (The Boston Globe) explanation of how humans perceive their environments “does more than open our eyes...opens our hearts and minds, too, gently awakening us to a...

According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to purchase, the rational consumer would not buy something on the spur of the moment, or on the recommendation of a friend. Sound realistic?

"Every day of our lives, we make judgments—and we don’t always do a very good job of it. Thinking 101 is an invaluable resource to anyone who wants to think better. In remarkably clear language, and with engaging and often funny examples, Woo-kyoung Ahn uses cutting-edge research to explain...

“The Knowledge Illusion is filled with insights on how we should deal with our individual ignorance and collective wisdom.” —Steven Pinker We all think we know more than we actually do. Humans have built hugely complex societies and technologies, but most of us don’t even know how a pen...

In the compelling popular science tradition of Sapiens and Guns, Germs, and Steel, a groundbreaking and eye-opening exploration that applies evolutionary science to provide a new perspective on human psychology, revealing how major challenges from our past have shaped some of the most...

NEW YORK TIMES BESTSELLER Our minds don’t work the way we think they do. Two renowned psychologists explain how and why our intuitions lead us astray, “[spinning] the plain world [we] know into a wonderment of surprising new insights” (Time). “A must-read for anyone who wants to...

An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to...

Explore ecology in this accessible introduction to how the natural world works and how we have started to understand the environment, ecosystems, and climate change. Using a bold approach, The Ecology Book explores and explains over 85 of the key ideas, movements, and acts that have defined...

“An invaluable operating manual,” says Tony Hsieh, Zappos CEO and author of Delivering Happiness. Using brilliantly simple logic that illuminates the universal truths in common emotional challenges, popular motivational speaker and bestselling author Chip Conley has written “a fresh...

A Behavioral Scientist Notable Book of 2024 “An eye-opening analysis of why our politics have become so polarized….Keith Payne illuminates one of the biggest problems of our time and lights the way toward some promising solutions.” —Adam Grant, #1 New York Times bestselling author of...

Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of? The “hidden brain” is Shankar...

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they...

In the bestselling tradition of Charles Duhigg’s The Power of Habit and Angela Duckworth’s Grit, a renowned social psychologist demonstrates how a subtle turning of habits into rituals can “clear a little space for everyday magic” (The Guardian) in our lives. Our lives are filled with...