Brain Behavior

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

How many people does the ideal team contain? How do groups bond, earn trust and forge shared identities? How can leaders build environments adaptable enough to respond to shocks and still enable people to thrive together? How can you feel close to people if your only point of contact is a phone or a computer? In The Social Brain leading experts from the worlds of evolutionary psychology and business management come together to offer a primer on great team working. They explain what size groups work and how to shape them according to the nature of the task at hand.

A groundbreaking investigation of the brain’s hidden logic behind our strangest behaviors, and of how conscious and unconscious systems interact in order to create our experience and preserve our sense of self. From bizarre dreams and hallucinations to schizophrenia and multiple...

In this "compelling scientific detective story," a leading neuroscientist looks for the nature of human kindness in the brains of heroes and psychopaths (Wall Street Journal). At fourteen, Amber could boast of killing her guinea pig, threatening to burn down her home, and seducing men in...

Daniel L. Schacter, chairman of Harvard University’s Psychology Department and a leading expert on memory, has developed the Trst framework that describes the basic memory miscues we all encounter. Just like the seven deadly sins, the seven memory sins appear routinely in everyday life...

Are you ready to increase learning opportunities, reduce negative behaviors, and improve staff and student morale? Then it's time to become a brain builder! We all are aware of an alarming increase in reported behavioral disruptions in school settings. Often less understood is the critical role that the brain plays in shaping all behavior, including the challenges we face in our classrooms and beyond.

In The Humor Habit, veteran speaker, corporate trainer, and comedian Paul Osincup delivers a hilarious and effective new take on how to make yourself and your team more productive and resilient by focusing on the funny side of work and life. In the book, you'll learn why humor isn't an in-born quality you're either born with or without. Instead, it's a habit you can develop over time.

With a 4-page full-color insert, and black-and-white illustrations throughout Why do some innocent kids grow up to become cold-blooded serial killers? Is bad biology partly to blame? For more than three decades Adrian Raine has been researching the biological roots of violence and establishing...

Anthony E. Wolf updates his bestselling classic blockbuster as times change. The first edition of Get Out of My Life, But First Could You Drive Me & Cheryl to the Mall? became an enormous success. The words of Dr. Wolf were so on target that parents wondered if he had placed tape recorders...

A captivating and insightful deep dive into the world of human intuition, exploring the power of this elusive phenomenon and how it can be harnessed to better know and trust ourselves. We rely on our intuition, even though we don’t fully understand what it is, how it works, or if we can even...

“In this masterpiece, Jamil Zaki weaves together the very latest science with stories that will stay in your heart forever.”—Angela Duckworth, author of Grit Don’t miss Jamil Zaki’s TED Talk, “We’re experiencing an empathy shortage, but we can fix it together,” online now...

With decades of experience working with ADD children, Dr. Edward Hallowell–a pediatric psychiatric clinician, father of two ADD children, and himself an adult with ADD–understands how easily the gifts of this condition are lost on a child amid negative comments from doctors, teachers, and...

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

The international bestseller that will help you transform your personal and professional life by changing the way you think. Today, the pressure to achieve is intense. To be at our best, we need our minds working at peak potential. But unless you train it, your mind stays on autopilot, stuck in...

“The Addiction Inoculation is a vital look into best practices parenting. Writing as a teacher, a mother, and, as it happens, a recovering alcoholic, Lahey's stance is so compassionate, her advice so smart, any and all parents will benefit from her hard-won wisdom.” —Peggy Orenstein...

When you are calm, your mind and body are in a state of focused awareness. You are in your “zone”, performing at your peak. Now, in A Calm Brain, Dr. Gayatri Devi shows how you can cultivate this optimal mental and physical state by tapping into your body’s hard-wired natural relaxation system. Our bodies have been trained to react to the beeps and alarms of all our different technologies, be it the ever present cell phone, an angry text message, or a frantic voicemail. The result is chronic stress. There is hope.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

“Holding brain science in one hand and rich emotional presence in the other, this book feels timely and necessary.”—Shauna Niequist, New York Times bestselling author of Present Over Perfect Why is there such a gap between what you want to do and what you actually do? The host of Ask...

Forget the language instinct—this is the story of how we make up language as we go Language is perhaps humanity’s most astonishing capacity—and one that remains poorly understood. In The Language Game, cognitive scientists Morten H. Christiansen and Nick Chater show us...

In one way or another, we all carry trauma. It can manifest as anxiety, shame, low self-esteem, over-eating, under-eating, addiction, depression, confusion, people-pleasing, under-earning, low mood, negative thinking, social anxiety, anger, brain fog and more. Traumas, big or 'little', leave us...