Brain Science Writing

As a scientist, you are a professional writer: your career is built on successful proposals and papers. Success isn't defined by getting papers into print, but by getting them into the reader's consciousness. Writing Science is built upon the idea that successful science writing tells a story. It uses that insight to discuss how to write more effectively.

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

One of the most complicated and advanced computers on Earth can't be purchased in any store. This astonishing device, responsible for storing and retrieving vast quantities of information that can be accessed at a moment's notice, is the human brain. How does such a dynamic and powerful machine make memories, learn a language, and remember how to drive a car? What habits can we adopt in order to learn more effectively throughout our lives? The answers to these questions are merely the tip of the iceberg in The Learning Brain.

It's every novelist's greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page-one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot).

“This book will make a world of difference in the lives of people with OCD.” —Eric Hollander, M.D., Compulsive, Impulsive & Anxiety Disorders Program, Mt. Sinai School of Medicine The definitive classic that has helped more than 400,000 people defeat obsessive-compulsive behavior, with...

The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?

“As David Robson makes plain in this compelling book, the way we think about the world can profoundly shape how we navigate it. Based in science and packed with smart advice, The Expectation Effect will expand your mind—and maybe even extend your life.” —Daniel Pink, New York Times...

Filled with actionable strategies proven to improve focus, increase productivity, and promote well-being, Brain Hacks will help you transform the way you work, live, and feel by tapping into the power of your executive functioning skills. Modern life requires a lot of our brains. We need to stay organized, manage our time wisely, and make important decisions. These essential skills - known as executive functioning - affect every aspect of our lives, from how we function at work and home to how we manage stress.

Gazing at the stars, falling in love, or listening to music, we sometimes feel a transcendent connection with a cosmic unity and things larger than ourselves. But these experiences are not easily understood by science, which holds that all things can be explained in terms of atoms and molecules. Is there space in our scientific worldview for these spiritual experiences?

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

""Required reading for anyone with a head.""—Mary Roach, New York Times bestselling author of Stiff and Fuzz ""Absorbing, incisive. . . Zeller captures the profound human and scientific costs of medicine's neglect of these common conditions that affect millions of people—especially...

From the author of Proust and the Squid, a lively, ambitious, and deeply informative epistolary book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies. A decade ago, Maryanne...

Keith Barry is the world's leading TV hypnotist, mentalist and brain hacker. With skills that have been showcased on more than 40 international television shows, he has mastered the unique ability to hack into people's minds and rewire their subconscious. If you feel you are stuck in any sort of a rut or need help in life - whether that’s in your career, your finances, your personal life, your professional life or anything else - this audiobook will help you to move forward. When you master these methods, you too can programme your mind to have all the success you desire!

A neuroscientist explores how trauma impacts the brain, especially for women—and how we can learn to heal ourselves Everyone experiences trauma. Whether a specific harrowing event or a series of stressful moments that culminate over time, trauma can echo and etch itself into our brain as we...

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

"Informative and entertaining...Rogers is a seasoned raconteur, unreeling an eons-spanning tale with skill." —Wall Street Journal A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze From...

This extraordinary travel book tells the true story of how in 1997 writer Michael Paterniti agreed to take a road trip from New Jersey to California, reuniting the preserved brain of the great scientist Albert Einstein (1879-1955) with his granddaughter Evelyn. Paterniti's improbable travelling companion is 84-year-old Thomas Harvey, the pathologist who not only removed Einstein's brain from his head during the autopsy but purloined it from Princeton Hospital also!

Jeff Alt takes you along every step of his 2,160-mile Appalachian Trail adventure. This entertaining journey includes bears, bugs, blisters, captivating characters, skunk bedmates, and hilarious food cravings. Alt walked more than five million steps in tribute to his brother, who has cerebral palsy and lives in a home called Sunshine. This trail adventure has inspired an annual event that has raised more than $200,000 for Sunshine. It includes hiking tips for the whole family.