Brain Science

A path-breaking journey into the brain, showing how perception, thought, and action are products of "maps" etched into your gray matter - and how technology can use them to read your mind.

What does it take to make sure she experiences the big O (or a few of them) every single time? When it comes to sex, most men worry that their endurance isn’t sufficient. It’s a common misconception that longer bedroom action = more pleasure. Let’s face it, guys, this isn’t the case! Most women need 10 to 20 minutes of stimulation to reach orgasm. That is, clitoral stimulation. And no, this kind of stimulation isn’t the same as penetration.

Most of us recognize that climate change is real yet we do nothing to stop it. What is the psychological mechanism that allows us to know something is true but act as if it is not? George Marshall’s search for the answers brings him face to face with Nobel Prize-winning psychologists and Texas Tea Party activists; the world’s leading climate scientists and those who denounce them; liberal environmentalists and conservative evangelicals. What he discovers is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared.

The New York Times bestselling author of The Beck Diet Solution teams up with her daughter and colleague at the Beck Institute for Cognitive Behavior to teach readers how to think their way thin, offering practical, proven tools for escaping common diet traps for good. Most diet programs work at...

From the best-selling author of Subliminal and The Drunkard's Walk, a groundbreaking new look at the neuroscience of change, and at how tapping into elastic thinking will help us thrive in the modern world. Drawing on cutting-edge research, Leonard Mlodinow takes us on an illuminating journey...

Why is Jane Austen so phenomenally popular? Why do we go back to Pride and Prejudice again and again? Why do we delight in Emma's mischievous schemes? Why do we care that Anne Elliot of Persuasion suffers? We care because the human brain is a social brain. And Austen's characters are so believable, that for many of us, they are not just imaginary beings, but friends whom we know and love. We see ourselves and others reflected in Austen's work.

Observer, by Robert Lanza and Nancy Kress is a slick modern, hard sf, standalone, medical thriller combining classic Robin Cook with the hard edge of Black Mirror and Altered Carbon. After neurosurgeon Caro Soames-Watkins’ career has gone down in flames, she receives a strange job offer from...

Jeff Alt takes you along every step of his 2,160-mile Appalachian Trail adventure. This entertaining journey includes bears, bugs, blisters, captivating characters, skunk bedmates, and hilarious food cravings. Alt walked more than five million steps in tribute to his brother, who has cerebral palsy and lives in a home called Sunshine. This trail adventure has inspired an annual event that has raised more than $200,000 for Sunshine. It includes hiking tips for the whole family.

Why is it that in a world demanding constant connectedness, we somehow feel lonelier, more burned out, and more disengaged? Busy Idiots explores how and why we find ourselves constantly busy—but getting nothing done. This book will show you how to break free from unhealthy habits and focus on what counts. You'll discover strategies to help you manage technology, navigate daily demands, and collaborate more effectively. You'll learn how to boost efficiency, foster real connections, and cut through the noise. Busy Idiots is a roadmap for cultivating positive productivity, happiness, and growth.

Expanding upon one of the most-read New York Times Magazine features of 2012, Smarter penetrates the hot new field of intelligence research to reveal what researchers call a revolution in human intellectual abilities. Shattering decades of dogma, scientists began publishing studies in 2008 showing that "fluid intelligence" - the ability to learn, solve novel problems, and get to the heart of things - can be increased through training. But is it all just hype?

Terminal lucidity is a relatively common but poorly understood phenomenon. Near the end of life, many people—including those who have suffered brain injuries or strokes, or have been silenced by mental illness or deep dementia—experience what seems a miraculous return. They regain their...

A New York Times Editors' Choice A Next Big Idea Club and Sierra Magazine Must-Read Book A Behavioral Scientist’s Notable Book of 2024 A Financial Times Best Summer Book A Bookshop Most Notable Science Book of 2024 A deeply reported, eye-opening book about climate change, our brains, and the...

An essential, encylopedic introduction to physics, chemistry, and biology. You'll be firing on all cylinders with this science spectacular! The exciting exploration of biology, chemistry, and physics is vital reading for curious minds. Science becomes simple and straightforward, so you never get...

“An invaluable operating manual,” says Tony Hsieh, Zappos CEO and author of Delivering Happiness. Using brilliantly simple logic that illuminates the universal truths in common emotional challenges, popular motivational speaker and bestselling author Chip Conley has written “a fresh...

In his new book, leading neuroscientist Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows that creating the taste of wine engages more of the brain than does any other human behavior.

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science (2007) by psychiatrist Norman Doidge explores breakthroughs in neuroscience regarding plasticity, or the brain’s ability to change. Doidge shares inspiring stories of the work done by what he calls “neuroplasticians” - neuroscientists who are pioneering new methods for optimizing brain function....

In Brain Hacks, you won't find another overwhelming list of 500 obvious tips. Instead, you'll discover a curated set of powerful, often counter-intuitive productivity hacks, each one backed by surprising and simple explanations from neuroscience. This book is the user's manual for your mind that you were never given.

Cosmopolitan meets Scientific American in this entertaining and informative question-and-answer book on human attraction. Based on the latest studies in science, Do Gentlemen Really Prefer Blondes? answers more than 100 wild, weird, and very pressing questions.

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in neuroscience. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school neuroscience course. Included are both capsule and detailed explanations of critical issues and topics you must know to master neuroscience.