Brain Science

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

How come I can never find my keys? Why don't I sleep as well as I used to? Why do my friends keep repeating the same stories? What can I do to keep my brain sharp? Scientists know. Brain Rules for Aging Well, by developmental molecular biologist Dr. John Medina, gives you the facts - and the prescription to age well - in his signature engaging style. With so many discoveries over the years, science is literally changing our minds about the optimal care and feeding of the brain. All of it is captivating. A great deal of it is unexpected.

Discover the critical link between your brain and the food you eat, change the way you think about how your brain ages, and achieve optimal brain performance with this powerful new guide from media personality and leading voice in health Max Lugavere. After his mother was diagnosed with a...

The Great Brain is Tom D. Fitzgerald, aged ten. The story is told by J.D., a sometimes confounded but always admiring younger brother. Such people as Mr. Standish, the mean schoolmaster, regret the day they came up against The Great Brain. But others, like the Jensen kids lost in Skeleton Cave...

In this, his magnum opus, the world’s best known skeptic and critical thinker Dr. Michael Shermer—founding publisher of Skeptic magazine and perennial monthly columnist (“Skeptic”) for Scientific American—presents his comprehensive theory on how beliefs are born, formed, nourished, reinforced, challenged, changed, and extinguished.

New York Times bestseller · This groundbreaking book from New York Times bestselling author Daniel J. Siegel, M.D., introduces readers to his pioneering, science-based meditation practice. Aware provides practical instruction for mastering the Wheel of Awareness, a life-changing tool for...

Bestselling author Michael Lewis examines how a Nobel Prize–winning theory of the mind altered our perception of reality. Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making...

What if the key to better health isn’t just in what you eat or how much you exercise—but in how you interact with the world around you? Optimize reveals the cutting-edge science of quantum biology, showing how light, water, sound, and even human energy directly influence your body at the...

From a leading neurologist, neuroscientist and practitioner of Ayurvedic medicine, comes a rigorous scientific investigation of the healing power of sound, showing readers how they can use it to improve their mental and physical wellbeing. Why does a baby’s cry instantaneously flood a...

Relieve your anxiety through food with this full-body approach to mental health, from bestselling author and nutritional psychiatrist Uma Naidoo, MD. “Groundbreaking.” —Mark Hyman, MD In this life-changing guide, Dr. Uma Naidoo presents cutting-edge research about the ways anxiety is...

Welcome to the better half of your life. The New York Times bestselling author of The Female Brain explains how a woman’s brain gets “upgraded” in midlife, inspiring and guiding women to unlock their full potential. “This is an important book. I want all women to read it. I wish I had...

A cognitive neuroscientist reveals how autistic women have been overlooked by biased research—and makes a passionate case for their inclusion Who comes to mind when you think about an autistic person? It might be yourself, a relative or friend, a public figure, a fictional character, or a...

Marcus Warner and Chris Coursey show us how to build habits that fill our lives with greater joy and satisfaction. Based on the latest neuroscience and attachment theory—but written in everyday language—The Four Habits of Joy-Filled People is practical and easy to comprehend. The authors provide exercises and tools you can put into practice immediately.

Discover the new science behind warfare in Warhead, written and read by Dr .Nicholas Wright, leading neuroscientist and adviser to the Pentagon. Why did France lose to the Nazis, despite its defenders having more tanks, troops, and guns? How did we bring peace to Germany after World War Two? How...

One of our greatest philosophers and scientists of the mind asks, where does the self come from -- and how our selves can exist in the minds of others. Can thought arise out of matter? Can self, soul, consciousness, "I" arise out of mere matter? If it cannot, then how can you or I be here? I Am...

Discover the magical science of getting the life you want In The Neuroscience of Manifesting, psychologist and neuroscientist Dr Sabina Brennan uses cutting edge research to demonstrate that the power to manifest the life of our dreams resides within us all. By grounding key manifestation...

In 1848 Vermont, railroad foreman Phineas Gage sat above a hole, preparing to blast through some granite. A 13-pound iron rod fell from his hands into the hole, triggering the explosion and sending the rod straight through Phineas' head. Thirty minutes after this terrible accident, Phineas sat on the steps of a hotel, patiently waiting for the town doctor to arrive. He chatted with his amazed coworkers as if nothing had happened. But something terrible had happened.

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

A neuroscientist and surgeon makes an argument for the existence of a spiritual human soul in this eye-opening book. Many scientists and doctors believe that there is no such thing as the soul. That there is no part of us that persists beyond death. We are not spiritual in any respect. We are...

New science reveals the groundbreaking potential of the vagus nerve to regulate your body’s vital systems and heal a wide variety of medical conditions without drugs The vagus nerve is fundamental to our health and vitality, coordinating critical functions from the precise heartbeat we need to...