Brain Science

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

The human brain is an extraordinary machine. Its ability to process information and adapt to circumstances by reprogramming itself is unparalleled and it remains the best source of inspiration for recent developments in artificial intelligence. In How We Learn, Stanislas Dehaene decodes the brain's biological mechanisms, delving into the neuronal, synaptic, and molecular processes taking place. He explains why youth is such a sensitive period, but assures us that our abilities continue into adulthood and that we can enhance our learning and memory at any age.

Sleep. Memory. Pleasure. Fear. Language. We experience these things every day, but how do our brains create them? Your Brain, Explained is a personal tour around your gray matter. Neuroscientist Marc Dingman gives you a crash course in how your brain works and explains the latest research on the brain functions that affect you on a daily basis. You'll also discover what happens when the brain doesn't work the way it should, causing problems such as insomnia, ADHD, depression, or addiction.

In My Stroke of Insight, Taylor shares her unique perspective on the brain and its capacity for recovery, and the sense of omniscient understanding she gained from this unusual and inspiring voyage out of the abyss of a wounded brain. It would take eight years for Taylor to heal completely. Because of her knowledge of how the brain works, her respect for the cells composing her human form, and most of all an amazing mother, Taylor completely repaired her mind and recalibrated her understanding of the world.

If you’ve ever been so pissed off that you did things that you regretted, or ruined your own day and some other people’s, too, this book is for you. Or if you feel angry every single day and it’s affecting your health and sleep and love of life. Or if you have very good reasons to be mad as hell, and you aren’t going to take it anymore. Or if you’ve repressed your anger all your life and now it’s all coming out at once.

A healthy brain is the key to staying vibrant and alive for a long time, and in Use Your Brain to Change Your Age, bestselling author and brain expert Dr. Daniel G. Amen shares ten simple steps to boost your brain to help you live longer, look younger, and dramatically decrease your risk for Alzheimer’s disease.

In Fast Asleep, Dr. Michael Mosley brings together the latest, groundbreaking science to explain exactly why it is so important that we regularly get enough sleep. Prone to insomnia, he has taken part in numerous sleep experiments and tested every sleep remedy. Combining personal insight and in-depth research, he explains why so many of us struggle with sleep, what works and what doesn’t, and shares his own myth-busting program to help you achieve a good night’s rest.

From a talent who’s been compared to Annie Dillard, Edward Abbey, David Quammen, and Jared Diamond, On Trails is a wondrous exploration of how trails help us understand the world—from invisible ant trails to hiking paths that span continents, from interstate highways to the Internet.

Self-control may be the least-coveted fruit of the Spirit. But the truth is that people who are successful at self-control have freer, happier lives, and we all want that. After all, our bad habits - from the slight to the serious - bring with them a host of negative emotions, take up our time, and keep us from being the best version of ourselves.

Our human brain is both unique and similar to that of other species. The only way we can trace its evolution is by comparing it to the brains of animals alive today. In this book, leading neuroscientist Rogier Mars offers an engaging account of the evolution of the brain by exploring the brains and cognitive capacities of animals from the humble sea squirt to the socially minded fox and the tiny shrew.

In 1848 Vermont, railroad foreman Phineas Gage sat above a hole, preparing to blast through some granite. A 13-pound iron rod fell from his hands into the hole, triggering the explosion and sending the rod straight through Phineas' head. Thirty minutes after this terrible accident, Phineas sat on the steps of a hotel, patiently waiting for the town doctor to arrive. He chatted with his amazed coworkers as if nothing had happened. But something terrible had happened.

In the wake of a divorce, science writer and single mother Kayt Sukel made herself a guinea pig in the labs of some unusual love experts to find out. This Is Your Brain on Sex is her lively and hilarious examination of the big questions about love and sex, previously published in hardcover as Dirty Minds. Each chapter of this edgy romp through the romantic brain looks at a different aspect of love above the belt.

We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions, and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselves.

Why is Jane Austen so phenomenally popular? Why do we go back to Pride and Prejudice again and again? Why do we delight in Emma's mischievous schemes? Why do we care that Anne Elliot of Persuasion suffers? We care because the human brain is a social brain. And Austen's characters are so believable, that for many of us, they are not just imaginary beings, but friends whom we know and love. We see ourselves and others reflected in Austen's work.

Self Comes to Mind is a nuanced and original chronicle of the evolution of the human brain. It reveals how the brain's development of a self becomes a challenge to nature's indifference and opens the way for the appearance of culture, a radical break in the course of evolution.

From the author of Proust and the Squid, a lively, ambitious, and deeply informative epistolary book that considers the future of the reading brain and our capacity for critical thinking, empathy, and reflection as we become increasingly dependent on digital technologies.

Where does learning begin and how is it sustained and stored in the brain? For musicians, these questions are at the very core of their creative lives. Cognitive and neuroscience have flung wide the doors of our understanding, but bridging the gap between research data and music-making requires a unique immersion in both worlds. Lynn Helding presents a symphony of discoveries that illuminate how musicians can optimize their mental well-being and cognitive abilities.

In a fascinating tour of creativity and the brain, Nancy Andreasen, professor of psychiatry at the University of Iowa and the winner of the National Medal of Science, explores how the human brain achieves creative breakthroughs--in art, literature, music, and science--the role of genes and environment, extraordinary creativity vs. ordinary creativity, and the question of genius and insanity.

The question is, how can you tell the President's brain is missing? And are we sure we need it back?

This audiobook covers different topics, including synesthesia, a neurological condition that makes you combine senses; hypnotherapy, a solution for different bad habits; and about neurology. This is a perfect guide book for those interested in knowing better about brain function.