Building Buildings

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Building Beehives for Dummies is the follow-up book to the best-selling Beekeeping for Dummies. It provides everything you need to learn how to build some of the world's most popular hives and beekeeping accessories. For each design the book includes a detailed materials list (what lumber, hardware, and fasteners you'll need) and step-by-step building instructions.

Lord of the Rings + Breaking Bad + The Sopranos = Skulduggery. It’s a world ruled by elves, and they have decided that alcohol and magic is illegal for all the other races. But I know how to make whiskey. In fact, that’s the easy part. Selling it under their noses and not getting caught and hung will be the hard part. I’ll need to build a crew, I’ll need to slit some throats, and I’ll need to be five steps ahead of our overlords. Wanna join me in building a criminal empire?

In the digital age, a captivating and functional website is your gateway to success, whether you're a seasoned developer or a complete novice. "Building Websites Handbook: Your Step-by-Step Blueprint for Web Mastery" is your indispensable guide to the world of web development, providing you with a clear path to designing, creating, and optimizing websites with confidence.

For a quarter century in more than ninety countries, Habitat for Humanity has built homes with and for the people who are most in need of them, aided by more than a million volunteers - two of the most devoted of whom are former president Jimmy Carter and his wife, Rosalynn.

Marriage is a bond that requires hard work from two people in order to find happiness—find all the tips and tools to a happily-ever-after using the guidance of a trusted relationship expert. ​ Beloved marriage counselor Pastor Cal Roberson captivates millions of viewers with his...

Have you caught yourself giving up training because you’re too busy? If so, then you must know one thing - you have the wrong conception of fitness! It’s not all about pouring gallons of sweat in the gym six days a week. It’s not about eating only dry chicken with plain rice for the rest of your life, and you won’t need expensive equipment and personal trainers to reach your goals.

As an assassin for the rebellion group Fíur du Ath, Raeve’s job is to complete orders and never get caught. When a rival bounty hunter turns her world upside down, blood spills, hearts break, and Raeve finds herself imprisoned by the Guild of Nobles—a group of powerful fae who turn her into a political statement.

You are smarter than you think. In fact, your subconscious holds the same mental powers as some of the greatest minds in history. Mind development pioneer Dr. Win Wenger noticed a clear pattern. He found that geniuses are little more than ordinary people who have stumbled upon some knack or technique for widening their channels of attention. New research suggests that the superior achievements of famous thinkers may have been more the result of mental conditioning than genetic superiority. Now, with The Einstein Factor, you can learn to condition your mind in the same way.

The updated Thin Book of Trust offers a framework that supports trust building as a workplace competency. It is based on the idea that building trust is a competency, a set of skills that can be learned, improved, and practiced. It will help you continuously improve your ability to build and maintain trust with others. It can also help you create and contribute to a high-trust culture at work.

Have you ever looked at a skyscraper and wondered how it was built? Do you ever look up at a tall building and wonder how it does not fall down? This story helps you explore the changes that have led to the creation of skyscrapers! You will get to see the different materials that have been developed to allow for better stability. You will get to understand how things like iron, steel, and concrete have revolutionized the way buildings are built and designed. By the end of this story, you will have a new appreciation for the skyscrapers that are all over the world!

If you were raised by a narcissistic mother and are struggling with the lingering effects of a toxic upbringing, this is the road map you need to heal the past and thrive in the present and future.

The green-building movement has produced hundreds of "how-to" books and websites that are filled with tips about green building and what homeowners should do to go green. While helpful and informative, when it comes to making actual purchasing and installation decisions, these books do not make it any easier for a homeowner to prioritize against a budget. Here, Melisssa Rappaport Schifman shares her knowledge and experience for others to use in their journey toward a greener way of living.

This practical guide gives you easy-to-follow and customizable plans for building the backyard chicken coop that works best for you. You'll get the basic construction know-how and key information you need to design and build a coop tailored to your flock, whether you live in a small city loft, a suburban backyard, or a small rural farm.

A warrior mindset is about knowing what you want and going for it. It’s about being hard and it’s about not letting little things get you down. It’s about pushing ahead with what you know is right and it’s about carrying responsibility and hardship on your shoulders with dignity and pride. Developing that warrior’s mindset is like a workout for your mind, your philosophy, and your soul. This audiobook guide will teach you how to apply a warrior mentality to a modern lifestyle that can help you become more efficient, more self-disciplined, and strong.

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

More than 10 years after Parenting Your Adult Child was published, much has changed—including young adults themselves, as well as their parents. Economic upheavals, challenges to traditional values and beliefs, the phenomenon of over-involved "helicopter parenting"—all make relating to grown children more difficult than ever. Yet at the same time, being a parent of an adult child can bring great rewards.

Everyone thrives on love, comfort, and the safety of family, friends, and community. But if you are denied these basic comforts early in life through a lack of physical affection or emotional bonding, you may develop intense fears of abandonment that can last well into adulthood - fears so powerful that they can actually cause you to push people away. If you suffer from fears of abandonment, you may have underlying feelings of anger, shame, fear, anxiety, depression, and grief.

Levi's world turns upside down when she discovers that the supernatural is real. Her life, once ordinary, becomes a whirlwind of revelations as she grows closer to her family and friends—Pops (John), Dad (Jack), Gramps (William), Miles, Zeke, Drake, Mason, Darren, Sam, Dylan, and Ryan. Levi struggles with changes within herself, noticing shifts in her senses and abilities. Her photographic memory, mimicry, and empathic skills sharpen, and she begins to heal faster than ever. A shocking blood test reveals that both Jack and John are her biological fathers, hinting at even more fathers.

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.