Building Business

Build a record-breaking, world-class team that maximizes your profitability and increases your freedom as an entrepreneur. I’ve led teams that drove 100s of millions of dollars in sales while working in my corporate career. Only to find that the world of entrepreneurship didn’t view building teams the same way the corporate world did. However, I knew that without a team in place, you can’t truly scale your company. You can make sales, you can market, you can serve, but without a team, you will be severely limited in the way your company is able to grow.

In today’s fast-paced digital world, mastering social media is no longer optional—it’s essential. Social Media Marketing: Building Your Brand, Reach Across Platforms With Proven Strategies is your ultimate guide to harnessing the power of Facebook, Instagram, TikTok, YouTube, LinkedIn, and beyond to grow your brand, increase engagement, and drive real results.

You don't have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art - through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more, Art, Inc. will equip you with the tools - and the confidence - to turn your passion into a profitable business.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

How to Start an Online Coaching Business by VentureNest Books is an essential guide for anyone looking to convert their passion for coaching into a successful online business. The book addresses common challenges faced by aspiring coaches, such as identifying a niche, building an online presence, attracting clients, and scaling their business. This comprehensive guide outlines a step-by-step approach, beginning with identifying a unique coaching niche that sets you apart from competitors.

Being a good manager is not a natural skill for anyone, but it’s an easy-to-learn discipline that will allow you to develop a strong team and create an environment that amplifies the skills of everyone on your team. This book breaks down the basics of each aspect that new managers struggle with most. New Managers covers key leadership topics facing any manager.

As a teenager, real-estate broker Danny Morel felt he was destined to do great things. Even though he had to contend with a lackluster education system and lived on welfare in a single-parent home, he didn't let any of that hold him back. He had resilience - and now you can, too.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

Being a startup CEO is a job like no other: it's difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you're likely to make mistakes, fail, get things wrong, and feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees.

An Instant New York Times Bestseller Terrific advice, insightful stories, and powerful life lessons curated by Dana Perino the #1 New York Times bestselling author of And the Good News Is . . . and beloved co-host of Fox News' The Five and America’s Newsroom, inspired by her friends and...

Have you ever wondered why some people are super-achievers and seem to go from success to success while others never seem to get out of the starting blocks? In my 40 years of coaching high-achieving entrepreneurs, I’ve noticed that they all go through a process to help them break through to the next level of success. I call this process "The 4 C’s Formula". The 4 C’s Formula is a universal process that can be used by anyone who wants to achieve greater success in any part of their life.

In the decade since their blockbuster international best seller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world; consulting to organizations of every size and in every industry; speaking before hundreds of audiences; working closely with entrepreneurs from Mumbai to Silicon Valley; and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled.

Founder of advocacy organization Diversability and creator of the viral Anti-Ableism Series on TikTok, Tiffany Yu takes readers on a revelatory examination of disability—how to unpack your biases and build a disability-inclusive and accessible world. As the Asian American daughter of...

“A game-changer for workplace dynamics” —Eve Rodsky, New York Times bestselling author of Fair Play The author of The Memo helps you discover what you need to navigate every workplace communication challenge with confidence. This program is read by the author. We are living in a world of...

Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.

Dive into the world of entrepreneurship with 'How to Start a Print-On-Demand Business'. This guide offers aspiring business owners a comprehensive blueprint for launching a successful print-on-demand (POD) venture. Whether you're starting with limited funds or looking to expand an existing operation, learn how to capitalize on trends, build a brand, and reach your target audience with minimal risk. From idea generation and product selection to creating an online storefront and leveraging marketing strategies, this book provides actionable insights to help you thrive in the POD marketplace.

Due to a range of frequent and unavoidable mistakes, only ten percent of startups make it beyond five years. In this game-changing guide, startup veteran and serial entrepreneur Gregory Shepard combines twelve startup exits, four private equity awards, and decades' worth of expert insight and industry experience—including interviews with real entrepreneurs, Navy SEALs, Air Force Fighter Pilots, and more—to present you with straightforward, actionable strategies for mapping out your startup and achieving success.

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago.