Business Advertising

Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

¿Qué diferencia una marca que te gusta de una de la que estás enamorado? En un mundo en el que la comunicación se ha convertido en la herramienta básica de la sociedad, las marcas deben ahora comunicarse con las personas desde una esencia antropológica para conectar con ellas, adoptar sus mejores rasgos y lograr crear relaciones positivas a largo plazo. "Brand Soul" desgrana las claves para construir una marca humana que logre llegar no sólo a la mente, sino también al corazón de los consumidores.

Today, your online reputation doesn’t follow you - you follow it. In an increasingly virtual world, your digital presence defines who you are even before your physical presence. For business leaders - whether you’re an executive, manager, consultant, or entrepreneur - this reality has created incredible opportunities, of which few leaders have taken advantage.

In Willing & Abel, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership, and creativity over the last 30 years. Ethics and empowerment, trust and value, gut instincts and tough decisions - this is what it takes to build a business that is future-fit come rain, shine, pandemics, or government corruption.

The pandemic has brought both new challenges and new opportunities for authors. More people are buying books, but even more, people are writing and publishing them, also. How can you and your book stand out from the competition? In this second edition of Self-Publishing: You Can Do This!, author and publishing consultant Karen Hodges Miller brings us the latest changes in the publishing industry, updating us on everything from the new surge in audiobook sales to dealing with social distancing.

In Open House, Piyush Pandey takes listeners on a journey into his mind—his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business?

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

This book is a guide that takes you by the hand and helps you explore the enormous landscape of Facebook, offering you numerous feasible, proven and focused tactics to obtain results. All this compendium is presented in a direct and easy to learn way.

"Re_Invertising". Ovvero, se la pubblicità cambia il suo senso di marcia. Edizione speciale decimo anniversario. Paolo Iabichino, noto anche come Iabicus, direttore creativo e pubblicitario tra i più accreditati nel panorama della comunicazione, ripercorre i sentieri che nel 2010 lo portarono a definire un nuovo concetto di advertising. Dieci anni dopo l'uscita di Invertising l'autore legge i passaggi più importanti della propria opera integrandoli con esperienze e riflessioni nate dallo sguardo attento sul presente.

Behöver vi verkligen fler prylar? Trots att de flesta nog svarar "Nej" lanseras tusentals nya produkter och tjänster varje dag. Dessa tävlar med ett överflöd av befintliga produkter om att synas i historiens mest intensiva informationsflöde. Traditionell reklam är ingen kostnadseffektiv lösning längre, så hur kan man lyckas intressera konsumenter? I den här boken ges svaret.

There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are the so-called "super signs" - the brands that are embedded in human culture and hidden deep in our subconscious. This audiobook takes a fresh approach to branding and explores how to turn brands into super signs in today's competitive and ever-changing world.

Are you sick and tired of not being able to use the world’s most valuable marketing platforms? Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you? If so, then you’ve come to the right place. Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.

Nada «se vuelve viral». Si crees que una película, canción o app popular surgió de la nada para convertirse, de boca en boca, en un éxito, te estás perdiendo la historia real. Cada éxito de taquilla tiene una historia secreta de poder, influencia, emisoras oscuras y cultos apasionados que convierten algunos productos nuevos en fenómenos culturales. Incluso las ideas más brillantes se marchitan en la oscuridad si no se conectan a la red correcta.

The complete guide to internet marketing for the kitchen and bath remodel industry is your complete overview of what it takes to maximize your opportunities online in terms of leads, calls, and revenue. There are a number of channels/mediums to consider for your business when you look at the online marketing space. Whatever your business, this audiobook has the plan for you.

Learn how to build a profitable YouTube ad campaign! This audiobook teaches you how Daniel Rose built a multi-million dollar YouTube based business, and how you can do it too. You'll learn how to create great ads, how to manage them in Google Ads, how to build a great YouTube sales website, and much more.

You can spend years grinding away on YouTube without ever making money or building your audience. Or you can decide to discover how to create a massive audience on YouTube and get the exposure you deserve. In the modern world, no brand can gain worldwide recognition without a solid social media game. Instagram is the most important platform to create the exposure you and your business deserve.

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.

Penguin presents the audio edition of The Contagious Commandments, written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors, but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution.

With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - has changed the game in an even more revolutionary way.