Business Behavioral Economics

From the esteemed President of Hampton University, an insider account that reveals the secret to HBCU graduates’ remarkable success—a distinguished honor roll which includes Vice President Kamala Harris, Dr. Martin Luther King Jr., Oprah Winfrey, Zora Neale Hurston, Toni Morrison, Ruth...

On a social media app with more than 1 million users and a plethora of dynamic voices jostling for attention, how do you stand out from the noise? How do you draw people to your particular stage, and how do you convert the casual sharing of your unique expertise into a tangible revenue stream...

Get smart about spending and saving—and ride out a recession! Looking for practical ways to make every dollar count? This savvy guide gives you expert tips for tightening your belt and saving cash in every area of your life—from your house and car to dining and entertaining to banking and...

Why do some companies consistently win in the consumer and capital markets while others struggle from crisis to crisis?The answer, says Noel Tichy, is that winning companies possess a ""Leadership Engine"" -- a proven system for creating dynamic leaders at every level. To get ahead and stay...

“A masterful curmudgeon who causes laugh-out-loud moments.”—USA Today “Bing delivers his works smoothly, projecting tones of deadpan sarcasm and animated mockery befitting the often irreverent content.” —Publishers Weekly From celebrated business writer and Fortune columnist Stanley...

Life may not be smooth sailing, but with strategies to build strength, you can weather any storm Everyone has encountered their own version of a Category 5 storm -- whether it's launching a new business, drowning in debt, enduring an emotional crisis, or actual flooding in the streets. But...

Deciding to make changes is easy. Getting your people on board is more difficult. But it doesn't have to be... In this compact business management book, Mac Anderson and Tom Feltenstein take the reader through every step of change--from realization that change is a good thing, to implementing...

Make work FUN with lessons in engagement that game play can teach us ALL Gamer and commentator Jamie Madigan's fresh and pertinent new book shows how business leaders can promote a culture of productivity and innovation using gaming techniques and psychology. Just as games teach players to...

What is the relevance of morality today? Eden Collinsworth enlists the famous, the infamous, and the heretofore unheard-of to unravel how we make moral choices in an increasingly complex—and ethically flexible—age. To call these unsettling times is an understatement: our political leaders...

Following books by Malcolm Gladwell and Dan Ariely, noted economics professor William L. Silber explores the Hail Mary effect, from its origins in sports to its applications to history, nature, politics, and business. A quarterback like Green Bay’s Aaron Rodgers gambles with a Hail Mary pass...

Trata sobre cómo conectarse con otros, cómo alentar a los que nos rodean y cómo ser mejores oidores. Relaciones 101 es el instrumento perfecto para quien desee mejorar sus relaciones con los demás...

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise...

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data...

This delightful corporate fable explores the challenge of managing the increasing diversity of the workforce and capturing the talent, energy, and commitment of all employees. This new, expanded edition includes self-quizzes, how-to's, resources, and strategies for peacocks and penguins alike...