Business Behavioral Economics

A retired Wall Street Journal editor and mother compares two generations of women—boomers and GenXers—to examine how each navigates the emotional and professional challenges involved in juggling managerial careers and families. For the first time in American history, a significant number of...

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

For years, government bureaucrats have been looking for ways to destroy small businesses. With coronavirus, they finally had their chance. In 2020, the American economy suffered the biggest financial collapse in history. But while Main Street suffered like never before, the stock market...

Why should I do business with you… and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your...

Why doesn’t the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone? What is the systemic problem that sets the rich against the poor and the technologists against everybody else? When protesters shattered the windows of a bus carrying Google...

NATIONAL BESTSELLER What would actually make America great: more people. If the most challenging crisis in living memory has shown us anything, it’s that America has lost the will and the means to lead. We can’t compete with the huge population clusters of the global marketplace by...

The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer service may be today's most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and...

On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five...

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...

This book isn’t just for one kind of entrepreneur—it’s for every kind. Whether you're thriving with purpose or struggling to grow your business and battle self-doubt, No One is Self-Made offers solutions and encouragement you need to push forward with the right community. From the...

The earlier 3 Industrial Revolutions (3IRs) created blue collar and white-collar jobs, which required people to carry out instructions, not question authority and follow time tested systems and processes.Now, we are in the midst of the 4th Industrial revolution (4IR), also called Industry 4.0...

Emotional Intelligence (EI) is a strong indicator of individual, team, and organizational success. But stocking up on emotionally intelligent employees isn't enough: you need a concrete plan for putting this valuable resource to work. The EQ Difference offers an array of self-assessment tools...

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to...

As a leader, changing your mind has always been perceived as a weakness. Not anymore. In a world that’s changing faster than ever, successful leaders realize that a genuine willingness to change their own minds is the ultimate competitive advantage. Drawing on evidence from social science...

“Well-researched…[Soon] argues that in many cases eminent figures have done great work while putting off work they were supposed to be doing. Procrastination might, for some people, be part of innovation and the creative process.” — Wall Street Journal A fun and erudite celebration of...

If you cut off a spider’s leg, it’s crippled; if you cut off its head, it dies. But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish. What’s the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and...

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of...

This delightful corporate fable explores the challenge of managing the increasing diversity of the workforce and capturing the talent, energy, and commitment of all employees. This new, expanded edition includes self-quizzes, how-to's, resources, and strategies for peacocks and penguins alike...

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.