Business Behavioral Economics

“A masterful curmudgeon who causes laugh-out-loud moments.”—USA Today “Bing delivers his works smoothly, projecting tones of deadpan sarcasm and animated mockery befitting the often irreverent content.” —Publishers Weekly From celebrated business writer and Fortune columnist...

Get smart about spending and saving—and ride out a recession! Looking for practical ways to make every dollar count? This savvy guide gives you expert tips for tightening your belt and saving cash in every area of your life—from your house and car to dining and entertaining to banking and...

Life may not be smooth sailing, but with strategies to build strength, you can weather any storm Everyone has encountered their own version of a Category 5 storm -- whether it's launching a new business, drowning in debt, enduring an emotional crisis, or actual flooding in the streets. But...

Deciding to make changes is easy. Getting your people on board is more difficult. But it doesn't have to be... In this compact business management book, Mac Anderson and Tom Feltenstein take the reader through every step of change--from realization that change is a good thing, to implementing...

What is the relevance of morality today? Eden Collinsworth enlists the famous, the infamous, and the heretofore unheard-of to unravel how we make moral choices in an increasingly complex—and ethically flexible—age. To call these unsettling times is an understatement: our political leaders...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...

Following books by Malcolm Gladwell and Dan Ariely, noted economics professor William L. Silber explores the Hail Mary effect, from its origins in sports to its applications to history, nature, politics, and business. A quarterback like Green Bay’s Aaron Rodgers gambles with a Hail Mary pass...

Trata sobre cómo conectarse con otros, cómo alentar a los que nos rodean y cómo ser mejores oidores. Relaciones 101 es el instrumento perfecto para quien desee mejorar sus relaciones con los demás...

From the author of the New York Times Notable Book of the Year Drive By comes a unique and riveting exploration of one of America’s largest and fastest-growing industries—the business of poverty. Broke, USA is a Fast Food Nation for the “poverty industry” that will also appeal to readers...

New rules for the new game: the ideas that every business needs to win in the customer economy In The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult...

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data...