Business Behavioral Economics

The classic introduction to economic thought, now updated in time for the publication of New Ideas from Dead CEOs This entertaining and accessible introduction to the great economic thinkers throughout history? Adam Smith, John Stuart Mill, Karl Marx, John Maynard Keynes, and more?shows how...

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and...

SHORTLISTED FOR THE FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR American Psychological Association's Ursula Gielen Global Psychology Book Award Winner PROSE Award Finalist Zócalo Book Prize Finalist A revelatory, paradigm-shifting work from a renowned Columbia professor and...

A revolutionary new guide to negotiating in the face of stress and adversity—from an award-winning professor of negotiation and conflict management who teaches at NYU’s Stern School of Business and Columbia’s School of International & Public Affairs. Negotiation is hard. It’s especially...

From the man who predicted the worst economic crisis in US history comes Jim Rickards’ second prediction – the collapse of our global economy. The supply chain crisis is coming to a head. Today, your favorite products are missing from store shelves, caught in supply chain limbo somewhere in...

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving...

New York Times Bestseller “Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling...

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

NEW YORK TIMES BESTSELLER Learn how to apply the principles of Charles Koch’s revolutionary Market-Based Management system to generate good profit in your organization, company, and life “This book helps show you the way to good profit—whether you work for an international...

""Star Wars is the ultimate mythological tale of our age, a hero's journey that is a tribute to the beauty of human freedom as well as an exploration of its dark complexities. In this gem of a book, the brilliant Cass Sunstein uses the series to explore profound questions about being a parent, a...

From the collaborators behind the modern business classic All the Devils are Here comes a damning indictment of American capitalism—and the leaders that left us brutally unprepared for a global pandemic In 2020, the novel coronavirus pandemic made it painfully clear that the U.S. could not...

From the host of EconTalk, a guide to decision-making when you can't crunch the numbers Algorithms and apps analyze data and tell you how to beat the traffic, what books to buy, what music to listen to, and even who to date—often with great results. But what do you do when you face the big...

Read by the author. Data is not about number crunching. It’s about ideas. And when used properly (read: ethically), it is the problem solver of our time. Yet many savvy people seem to be in data denial: they don’t think they need to understand data, or it’s too complicated, or worse, using...

""We're far more accustomed to—and comfortable with—seeing women portrayed as victims of war who deserve our sympathy rather than as resilient survivors who demand our respect…"" Former ABC journalist Gayle Tzemach Lemmon tells the riveting true story of Kamila Sidiqi and other women of...

NATIONAL BESTSELLER A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off? “Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of...

From the best-selling author of Subliminal and The Drunkard's Walk, a groundbreaking new look at the neuroscience of change, and at how tapping into elastic thinking will help us thrive in the modern world. Drawing on cutting-edge research, Leonard Mlodinow takes us on an illuminating journey...

“A delightful, compelling book that offers a dazzling array of practical, thoughtful exercises designed to spark creativity, help solve problems, foster connection, and make our lives better.”—Gretchen Rubin, New York Times bestselling author and host of the Happier podcast In an era of...

Wall Street legend and bestselling author Jim Rogers offers investing insights and economic, political, and social analysis, drawing on lessons and observations from his lifetime in the markets. Jim Rogers, whose entertaining accounts of his travels around the world--studying the markets from...

FINALIST FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD An essential tool for individuals, organizations, and communities of all sizes to jump-start dialogue on racism and bias and to transform well-intentioned statements on diversity into concrete actions—from a leading...