Business Behavioral Economics

What is the relevance of morality today? Eden Collinsworth enlists the famous, the infamous, and the heretofore unheard-of to unravel how we make moral choices in an increasingly complex—and ethically flexible—age. To call these unsettling times is an understatement: our political leaders...

Following books by Malcolm Gladwell and Dan Ariely, noted economics professor William L. Silber explores the Hail Mary effect, from its origins in sports to its applications to history, nature, politics, and business. A quarterback like Green Bay’s Aaron Rodgers gambles with a Hail Mary pass...

From the author of the New York Times Notable Book of the Year Drive By comes a unique and riveting exploration of one of America’s largest and fastest-growing industries—the business of poverty. Broke, USA is a Fast Food Nation for the “poverty industry” that will also appeal to readers...

New rules for the new game: the ideas that every business needs to win in the customer economy In The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult...

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data...