Business Behavioral Economics

Alan Krueger, a former chairman of the president's Council of Economic Advisers, uses the music industry, from superstar artists to music executives, from managers to promoters, as a way in to explain key principles of economics, and the forces shaping our economic lives. The music industry is...

En este libro pionero, Karlan y Appel conjugan la economía del comportamiento con la investigación de campo. Llevan a sus lectores consigo por pueblos de todo el mundo – desde Ghana hasta Kenia pasando por Sudáfrica, la India y Filipinas, Perú y México– en los que la teoría económica...

Why should I do business with you… and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your...

A riveting and timely intellectual history of one of our most important capitalist institutions, Harvard Business School, from the bestselling author of The Firm. With The Firm, financial journalist Duff McDonald pulled back the curtain on consulting giant McKinsey & Company. In The Golden...

John Perkins has seen the signs of today's economic meltdown before. The subprime mortgage fiascos, the banking industry collapse, the rising tide of unemployment, the shuttering of small businesses across the landscape are all too familiar symptoms of a far greater disease. In his former life...

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

Preeminent researcher and professor of the psychology of kindness Dr. Gillian Sandstrom reveals how making connections with strangers leads to positive shifts in our everyday lives. Do you ever feel lonely, even in a crowd? Do you feel anxious or worried about what others think of you, or...

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...

America’s #1 retirement adviser offers tried and true investment strategies for before and after retirement. Sound guidance from the creator of RetirementWatch.com and the author of Where’s My Money?: Secrets to Getting the Most Out of Your Social Security. The 2020s are likely to be among...

Today’s board rooms, think tanks, and staff lounges are more diverse than ever before. These cultural differences can either lead to gridlock among stubborn, single-minded thinkers or they can catalyze innovation and growth among an expansive team of creative, distinctive individuals. Diverse...

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital...

On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five...

Is India ready to emerge as a world leader? Our times are characterized not by estranged Superpowers building formidable arsenals but by engaged societies building a robust global economy. Emerging countries are redefining the geo-economic (and geopolitical) dynamic. The twenty-first century...

The definitive collection of thoughts, assaults, and hilarious observations from America’s premier business humorist and bestselling author of Throwing the Elephant and What Would Machiavelli Do? The Big Bing will be a mandatory addition to the library of everyone who works for a living...

New and revolutionary ideas and perspectives on the central management issues of tomorrow by the man Warren Bennis calls ""the most important management thinker of our time."" In this major new work, Peter F. Drucker discusses how the new paradigms of management will change our basic assumptions...

Do systems have souls? This book, based on a popular elective at IIM Ahmedabad, looks for answers in the hard trade-offs inherent in the design of operating systems and business models. It encourages business leaders to ask two different sets of existential questions: Does the organization that...

From an award-winning Harvard Business School Professor, a practical framework for maximizing the creative and collaborative output of diverse teams Today’s leaders recognize the potential for diverse teams to unleash superior innovation, creativity, and problem solving. But if you want to see...

You may not realize it, but you helped pay for a $10 million, fourteen-month government “investigation” of the housing collapse. Only your $10 million didn’t buy much, and it certainly didn’t buy truth; any hope of that went out the window on day one. The congressionally appointed...

Head down the rabbit hole and feed your fascination for conspiracy and controversy. Conspiracy theories-they're influential and spread to sometimes irrational extremes. Why do people cling to conspiracy theories so powerfully? Is there a way to separate the possible from the impossible? Yes...

An original, engaging guide to creating a sustainable economy that will combat global warming while also improving our quality of life. Pick an environmental issue. Maybe air pollution, toxic waste, or deforestation. These all seem like solid choices, but none of these is actually an...