Business Behavioral Economics

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. Mencken H. L. Mencken was wrong. In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple...

From the New York Times-bestselling author of Unintended Consequences comes another bold and contrarian book by the man who famously defended capitalism and the one percent at the height of the Occupy movement. Conventional wisdom says income inequality is rising and harmful to nearly...

Why doesn’t the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone? What is the systemic problem that sets the rich against the poor and the technologists against everybody else? When protesters shattered the windows of a bus carrying Google...

The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer service may be today's most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and...

Women are constantly being told that it's simply too difficult to balance work and family, so if they don't really ""have to"" work, it's better for their families if they stay home. Not only is this untrue, Leslie Bennetts says, but the arguments in favor of stay-at-home motherhood fail to...

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for...

From real estate to romance, politics to promotions, everything is negotiable. Negotiation expert Gerard I. Nierenberg will teach you how to become a successful negotiator through a series of simple and proven techniques that will help you to: * Buy everything at the lowest price *...

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and...

For years, government bureaucrats have been looking for ways to destroy small businesses. With coronavirus, they finally had their chance. In 2020, the American economy suffered the biggest financial collapse in history. But while Main Street suffered like never before, the stock market...

“More than ever before, this is the book our economy needs.” – Dr. Rajiv Shah, president of the Rockefeller Foundation “Unwilling to settle for easy answers or superficial changes, O’Leary and Valdmanis push us all to ask more of our economic system.” – Senator Michael F...

From praising dictators to alienating allies, Trump made chaos his calling card. But four years into his administration, had his strategy caused more problems than it solved? Richard Nixon tried it first. Hoping to make communist bloc countries uneasy and thus unstable, Nixon let them think he...

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and...

A thought-provoking guide to help you lean in to the discomfort of the unknown to turn creative opportunities into intentional design, from Stanford University's world-renowned d.school. “Navigating Ambiguity reminds us not to run from uncertainty but rather see it as a defining moment of...

The earlier 3 Industrial Revolutions (3IRs) created blue collar and white-collar jobs, which required people to carry out instructions, not question authority and follow time tested systems and processes.Now, we are in the midst of the 4th Industrial revolution (4IR), also called Industry 4.0...

Emotional Intelligence (EI) is a strong indicator of individual, team, and organizational success. But stocking up on emotionally intelligent employees isn't enough: you need a concrete plan for putting this valuable resource to work. The EQ Difference offers an array of self-assessment tools...

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to...

This book isn’t just for one kind of entrepreneur—it’s for every kind. Whether you're thriving with purpose or struggling to grow your business and battle self-doubt, No One is Self-Made offers solutions and encouragement you need to push forward with the right community. From the...

“Well-researched…[Soon] argues that in many cases eminent figures have done great work while putting off work they were supposed to be doing. Procrastination might, for some people, be part of innovation and the creative process.” — Wall Street Journal A fun and erudite celebration of...

A founding father of behavioral economics reveals the hidden logic of negative emotions with a clarity and humor that make our worst feelings strangely easier to bear. Every age has its illusions. Ours is that happiness is the natural human condition. Behavioral economist George Loewenstein...

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.