Business Change

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today. In an industry that has seen constant disruption over the last two decades, Target has...

A guide for creating a life of maximum fulfillment and purpose, by the career coach whose approach has helped hundreds re-orient their careers and lives The traditional approach to career is failing us. Determine what you want to do with your life, it says, and methodically make your way...

#1 bestselling author and acclaimed venture capitalist John Doerr reveals a sweeping action plan to conquer humanity’s greatest challenge: climate change. In 2006, John Doerr was moved by Al Gore’s An Inconvenient Truth and a challenge from his teenage daughter: “Dad, your generation...

On April 20, 1999, Billy Epperhart was taking a break to go fishing. That's when he received the call that two students had opened fire at Columbine High School. As the pastor of the nearest church to the school, Billy found himself thrust to the forefront of tragedy, broken people with lots of questions, and a whirlwind of media attention.

Many believe the key to leadership is having the right combination of tools, strategies, and personal qualities. But leadership is about mindset. Beliefs influence behavior, which directly impacts the culture and the growth and development (or not) of the people on a team. Only by shifting one’s beliefs can any leader affect real change. The Leader-Shift Playbook outlines four game-changing mindset shifts for leaders that result in better performance and culture.

From Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a manifesto for today’s top executives, entrepreneurs, and leaders: pivot or die. As CEO of the Consumer Technology Association , owner and producer of CES , Gary Shapiro has had a...

Great minds like Albert Einstein, Henry Ford, Dale Carnegie, and many more come together in this collection of memorable quotes about persistence, resilience, optimism, and success. These reflections will comfort, inspire, and motivate you daily. International best-selling author Marc Reklau shares his personal collection of motivational and inspirational quotes from the world’s greatest thinkers.

Ao invés de tentar prever o que virá, é mais eficaz olhar para o "que não muda nunca", afirma Morgan Housel. Para o autor, os comportamentos que nunca mudam são a lição mais poderosa da história ― e esta é uma premissa que vale para todos: seja você quem for, venha de onde vier, tenha a idade que tiver, ganhe o dinheiro que ganhar. Os 23 capítulos deste livro, que podem ser lidos de maneira independente, formam uma espécie de pequena biblioteca de sabedoria.

From the author of the #1 bestselling and Governor General’s Literary Award-winning The Ingenuity Gap – an essential addition to the bookshelf of every thinking person with a stake in our world and our civilization. This is a groundbreaking, essential book for our times. Thomas Homer-Dixon...

Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson. Many leaders see their roles as presidents/managers, with a primary focus...

Along the path to any goal - completing a marathon or a thesis paper, winning a medal or a contract - familiar mental hurdles arise: We may fixate on the odds of failure or find our interest flags two-thirds of the way through. That’s when elite endurance athletes - top performers in running, cycling, and swimming - turn to their rich arsenal of cognitive strategies to overcome self-doubt and unlock peak performance.

The HBR Guide to Leading Through Change provides the practical tips, research, stories, and advice you need to understand, communicate, and implement change effectively, no matter the size or scale of the challenge you're facing. You'll learn how to improve your odds of success; communicate a shared vision; keep going, even amid lags and setbacks; deal with naysayers and roadblocks; build trust and resilience on your team; and make a lasting impact.

The co-founder of the Stanford d.School introduces the power of design thinking to help you achieve goals you never thought possible. Achievement can be learned. It’s a muscle, and once you learn how to flex it, you’ll be able to meet life’s challenges and fulfill your goals, Bernard Roth...

“No business author has touched me as deeply as Michael Gerber has.” —Jack Canfield, co-creator of the Chicken Soup for the Soul bestselling book series The legendary Michael Gerber—founder of E-Myth Worldwide and author of such multi-million copy bestselling classics as The E-Myth...

“This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work.” —Seth Godin, author of This is Marketing “This book is a breath of fresh air. Read it now, and make sure your boss does too.”...

Imagine that you live your entire life in one room. Inside are all the people with whom you have ever had a relationship. The room is infinitely large, and anyone you let in will be in your room for the rest of your life. Neurologists report that as far as your brain is concerned, the metaphor is real—memories and emotions continue to influence you, for better or worse, long after their external cause has disappeared. So who do you want in your room?

A Timely Gift From the Author of Who Moved My Cheese? Spencer Johnson, M.D. Dr. Spencer Johnson’s stories of timeless, simple truths have changed the work and lives of millions of readers around the world. Now comes an insightful new tale of inspiration and practical guidance for these...

Get a masterclass from John C. Maxwell for leaders on the power of attitude and how it can make or break you, and the people you lead. Good attitudes on a team do not guarantee its success, but bad attitudes guarantee its ruin. New York Times best-selling author and leadership expert John C...