Business Development Marketing

Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.

Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why, instead of blaming others, we can look inside ourselves and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders and employees how improving emotional communication increases profits and enhances lives.

Do you want a success blueprint? Do you dream of having no debt? Do you want control, real control, of your life? Then you owe it to yourself to listen to this inspiring book! These principles worked for Presley Swagerty and have helped over 250,000 people reach their individual dreams.

No matter the size of your firm or the practice area, this system works to build up your five-star reviews, get your law firm recommended by search engines, and bring in more cases and revenue for your firm. Get started growing your firm with five-star reviews today!

If your sales prospects are not hanging on your every word; if they mostly tell you they need "time to think about it", or "to speak to the accountant (or wife, cat, or dog), and that they'll "get back to you", then walk away, never to return, then this audiobook is a must have.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

This sleep learning program was designed to assist the listener in gaining beliefs and behaviors related to sales success such as confidence, charisma, creating repeat customers through positive relationship building, and closing the deal with win-win outcomes.

Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.

How virtually anyone can be an effective public speaker and give powerful presentations. From nationally respected communications guru Dianna Booher, here is a complete program for business professionals who want to take their presentation skills and public speaking skills to a bold new level. Writing for sweaty-palmed beginners and seasoned execs alike, Booher delivers powerful, battle-tested strategies and tips guaranteed to transform fainthearted presenters into master communicators.

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.

Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

On average, people leave about 20 percent of potential mutual gains untapped in any negotiation. This is akin to taking 20 percent of the value in any deal and dumping it into a garbage canister. Finding that hidden 20 percent, the “sweet spot”, is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations.

Comment vendre efficacement son produit au téléphone ? Comment intéresser le client potentiel dès la première accroche ? Ce genre d'interrogation est légitime, car la téléprospection n'est pas aisée à maîtriser et peut même se révéler éprouvante pour qui ne sait comment l'aborder. Pourtant, elle n'a que des avantages pour l'entreprise : démarchage respectueux de l'emploi du temps de la cible, contact direct et rapide, pas de déplacement, recueil d'informations même en cas de désintérêt du prospect, etc.

This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It's also about delivering those ideas. Do Disrupt is a workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition...and then outsmart them. You'll also find out why you need a chat with your Nan and a tape measure. If you're starting a new business or you're the rebel inside, it's not enough to shake things gently.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

If you’re like most of us, you openly admire and, maybe, secretly envy those who can stand fearlessly in front of a crowd and deliver an inspiring speech effortlessly. But what if you could be one of these chosen few? What if you could make your message clear and powerful and turn passive listeners into excited followers? Yes, you can do it even if you’re introverted. If you think that you’re “just not cut out for public speaking”, stop and think again. Don’t let your amazing ideas wither away unheard.

Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.

Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.