Business Education

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

If you’re new to board game design, this audiobook will show you what to do to avoid the same costly and time-consuming mistakes that this experienced game designer made when he was first starting out. Not only that, but he has also reached out to his following of over 1,300 game designers to learn what miscues they made and what mistakes they commonly see other new game designers make.

This audiobook summarizes The Dichotomy of Leadership and translates 20 years of leadership experience into 12 lessons that can be used by anyone looking for an effective way to lead and inspire people. Each lesson is embedded in real-life accounts of experiences in the military and shows how it can be applied to different business situations.

Good problem-solving skills are not something you're born with.... They’re something you can master. If your struggle is not coming up with solutions, but coming up with the best solution, look no further.

Do you want to speak English fluently in various situations? Listen to "English in Situations. 1-3 - New Edition". These practical audio courses at intermediate level master the conversational skills required to communicate freely in everyday situations. Each lesson presents a new subject of typical conversations and teaches how to form sentences independently.

Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every...

Based on a business leadership program taught to professionals at global Fortune 500 companies, this indispensable guide offers practical tips for managers and aspiring business leaders. Getting an MBA takes time and money, making it inaccessible to many people who want to take charge in the...

A radically inclusive, intersectional, and transnational approach to the fight for women’s rights. Upper-middle-class white women have long been heralded as “experts” on feminism. They have presided over multinational feminist organizations and written much of what we consider the feminist...

How three key figures in Moscow, Beijing, and Tehran built ruthless irregular warfare campaigns that are eroding American power. In Three Dangerous Men, defense expert Seth Jones argues that the US is woefully unprepared for the future of global competition. While America has focused on building...

This is an audio summary of Pitch Anything, a book that explains how you can become successful at presenting your ideas and persuading your audience to perceive them in a way that helps you win.

Jump into the captivating world of creativity and entrepreneurial spirit with Creativity for Sale, an inspiring how-to guide by creative director and bestselling author Radim Malinic. Full of tried, tested, and proven insights gained from 20+ years in the creative industry, this book is your personal blueprint to turn your passion into profit.

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. Mencken H. L. Mencken was wrong. In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple...

Shows how government created “ghettos” and affluent white space and entrenched a system of American residential caste that is the linchpin of US inequality—and issues a call for abolition. The iconic Black hood, like slavery and Jim Crow, is a peculiar American institution animated by the...

The teaching objectives for this section are the following: identify three common mistakes in problem-solving; demonstrate root cause analysis as a narrowing and focusing process; and associate countermeasures with hypotheses that should be tested.

Religion has fascinated people for centuries. But with so many faiths practiced by so many followers, it can be difficult to understand why one religion believes one thing while another believes something entirely different. This guide gives you everything you need to know to sort through the...

If you aren't a fan of the "fluff" that comes along with most books and would much rather skip to the nuggets of wisdom and actionable content in a very easily absorbed and understood way including key takeaways - then I believe this summary of The Seven Habits of Highly Effective People is for you.

In today’s do-it-all world, women are busier and more tired than ever juggling the roles of mom, executive, volunteer, student, wife, friend, and everything in between. Some days it feels like we’re managing everything well, but more often than not, it feels like everything is managing us. It is easy to become emotionally, physically, and spiritually exhausted. But it doesn’t have to be that way. It is possible to experience a life of peace and find rest for your soul - even with life’s demands.

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. Composer Anthony Brandt and neurologist David Eagleman seek to discover what lies at the heart of humanity's ability - and drive - to create.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

First published in 2016, this book was the first of its kind "how to" guide for learning how to develop a venue business on rural property and helped thousands take their first steps to being a venue owner. And now the second edition has even more to offer! Looking at current conditions in the event industry as well as expanding key chapters, this book has been rewritten for anyone at any stage of the wedding venue planning process. Whether you are just dreaming of someday owning your own venue or a couple of years into the venture, this book will have something you are looking for.