Business Education

“Evenhanded and insightful.” —Publisher’s Weekly (starred review) “An accessible, often fascinating primer.... Essential, illuminating reading.” —Kirkus From the author of the New York Times bestseller The Digital Doctor comes an engaging, clear-eyed, and ultimately hopeful...

You’ve written the best book ever, and now, everyone will be racing to read it. That was the plan anyway. As a first-time author, you walk a fine line between planning for and marketing your book for success and the crushing reality of low sales. Book Marketing for the First-Time Author breaks down the most important elements that you need to market your book. Master the fundamentals covered here to set your book up for success.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

Do you want to turn your writing hobby into a lucrative part or full-time career? What if you had the freedom to choose when and where you work? Maybe you’ve considered becoming a freelance writer for the web but weren’t sure how to you get started. Don’t worry, you’re not alone. Heck, you might have already read a book or two on this exact topic - there are a few out there. So why would we write another one? Because rarely will you find a book that shows you the exact steps you need to take to accomplish a specific goal. And one that’s enjoyable to listen to to boot!

Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every...

Make money successfully selling the most elusive, expensive spice on Earth—Growing Saffron for Profit will help lead the way! Do you want to take your love for gardening on another level? Have you always wondered what it’s like growing saffron and how people make money off of it? Are you looking for a comprehensive saffron business resource that will tell you exactly what to do to make it big? Even if you’ve never handled saffron or your own business before, Growing Saffron for Profit can certainly give you the clarity you need to get started.

In her first book in many years, best-selling author Daphne Rose Kingma takes us on a path of emotional and spiritual healing, with particular attention to the complex and frequently overwhelming circumstances of our lives right now. The perfect combination of empathic friend, sage counselor, savvy problem solver, and even gallows humorist, Kingma looks straight into the predicaments so many of us face. She then offers 10 deceptively simple yet profoundly effective strategies for coping.

In Mastering the Art of Quitting, the authors show us how to let go when we need to and how to start over. A guide to increasing our emotional and mental flexibility, assessing our goals, and knowing when to hang in or bail out, it tackles our tendencies to overanalyze, ruminate, and put a positive spin on situations we actually need to avoid. In a culture which perceives quitting as a last resort, Alan Bernstein and Peg Streep show that it’s an essential tool for a happy and successful life. They reveal simple truths which apply to goals in all areas of life including love, relationships, and work.

In his book, Ray Dalio shares the unconventional principles he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve his or her goals. This audiobook summary allows you to skip to the nuggets of wisdom and actionable content in a very easily absorbed way, including key takeaways at the end of each chapter.

From Plato to present, the wisdom of the western world in writing is summarized. Oratory is also covered.

Based on more than 25 years of experience, best-selling author and facilitator Ernest Holm Svendsen takes you on the most important journey of your life. The journey from the prison of your mind to the vitality and aliveness of the present moment. In his down-to-earth style and using practical exercises and experiments, Ernest shows you exactly how to change your life by shutting down your autopilot and waking up to the spontaneous joy of being in the present moment.

Das aktuelle Business Spotlight Audio bietet vielseitige Themen rund um Englisch und Business, von aktuellen Trends bis hin zu praxisnahen Sprachübungen – für abwechslungsreiches und effektives Lernen.

Published in 2011, The 10X Rule approaches not only problems within the US economy after the stock market dip of 2008, but it also discusses issues within the mentality of employees remaining in the workforce after the crash. This audiobook encapsulates key takeaways found in the original book. We’ve also provided an in-depth analysis as well as removing any fluff to save you hours of your time. If you’ve read or listened to the original, then this audio summary will help you solidify the most important lessons.

The Power of a PhD is the stepwise blueprint that eighteen million PhDs worldwide are seeking. Dr. Isaiah Hankel's eight core steps within The Power of a PhD include: industry career options for PhDs; communicating the right skills; writing industry resumes; mastering LinkedIn profiles; networking and job referrals; generating informational interviews; acing industry interviews; and negotiating your salary.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Project Management Professional Certification Exam or PMP. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the PMP. The material is accurate, up-to-date, and broken down in small units.

In this ambitious book, bestselling author Sanjeev Sanyal chronicles the grand sweep of history from East Africa to Australia, conjuring the great cities of Angkor and Vijayanagar, medieval Arab empires and Chinese 'treasure fleets' in rich, vivid detail. He explores remote archaeological sites...

In What Universities Can Be, the high-profile educator Robert J. Sternberg writes thoughtfully about the direction of higher education in this country and its potential to achieve future excellence. Sternberg presents, for the first time, his concept of the ACCEL model, in which institutions of higher education are places where students learn to become Active Concerned Citizens and Ethical Leaders.

From the author of the eye-opening and controversial essay on poverty that was read by millions comes the real-life Nickel and Dimed, and Linda Tirado explains what it’s like to be working poor in America, and why poor people make the decisions they do. We in America have certain ideas of...

Do people have trouble understanding you? Are you yearning for your dream career, but your accent is stopping you? Is English your second language? Do you believe that your accent may be keeping you from the advancement you've been seeking? In Accent Reduction For Professionals, you'll discover secrets of reducing - and eliminating - your foreign accent. With this guide, you'll quickly learn the easiest ways to sound more like an American and dramatically improve the way you sound.