Business Education

This is an audio summary of Good to Great, a book that examines how good companies, mediocre companies, even bad companies can achieve enduring greatness.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

How do you maximize your success and impact as a leader while maintaining your stamina and sanity? The answer doesn’t lie in simple “efficiency.” It’s not about making better use of your time and resources. It’s about understanding how energy works and how to tap into its power. Many...

The teaching objectives for this section are the following: identify three common mistakes in problem-solving; demonstrate root cause analysis as a narrowing and focusing process; and associate countermeasures with hypotheses that should be tested.

In a quick, easy listen, you can take the main principles from Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs! John Doerr spells out the recipe for efficiency in corporations by using objectives and key results. A seasoned pro, Doerr traces on his history with OKRs and uses several examples from case studies by people who have implemented his system of utilizing OKRs.

Viktor Frankl's memoir, Man's Search for Meaning is about so much more than one man's experiences in a concentration camp. As a book about the Holocaust, it helps to shed light on the day-to-day struggles that inmates faced physically, psychologically, and socially. But it also reaches far beyond camp life and into the meaning of life itself.

This is an audio summary of See You at the Top, a book that shares the steps to success that, when understood and applied, help people live a happier, healthier, more meaningful life.

Management consulting is seen as a glamorous profession. Behind the mystique are the consultants who put in extraordinary effort, synthesize great problem-solving skills and display fine personal attributes that enable them to capture the attention and respect of their clients. This book...

Abridged CDs * 2 CDs, 2 hours A wide-ranging, exhortatory look at the pleasures of great conversation, including strategies for how to bring it about, from the witty pen of an Englishwoman wise in its ways...

The twenty-fifth-anniversary edition of the groundbreaking classic, with a new introduction First published in 1993, on the one-year anniversary of the Los Angeles riots, Race Matters became a national best seller that has gone on to sell more than half a million copies. This classic treatise on...

We all generate emotional energies. Emotional energies can and do accumulate in our body's energy fields, our living environments, and our businesses, as well as any place we visit or spend any time in. These negative emotional energies can cause havoc in our lives and workplaces. Now you can do something about it. Learn how to protect yourself, family, home, and business from negative energies. This audiobook will teach you everything you need to know.

A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren’t just pictures on the internet, or a fad that has come and...

Welcome to the future of internet coordination. By now you’ve heard the buzz about Decentralized Autonomous Organizations (DAOs), and how they are going to redefine how we work and earn. But when you peel away the hype and tech jargon, what are they really? How do they operate, why do they...

This audiobook summarizes The Dichotomy of Leadership and translates 20 years of leadership experience into 12 lessons that can be used by anyone looking for an effective way to lead and inspire people. Each lesson is embedded in real-life accounts of experiences in the military and shows how it can be applied to different business situations.

Other countries have social safety nets. The U.S. has women. Holding It Together chronicles the causes and dire consequences. America runs on women—women who are tasked with holding society together at the seams and fixing it when things fall apart. In this tour de force, acclaimed...

The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mind-set that once they are published, their publisher handles all marketing and the sales come in like magic. In today's world, that is not reality, no matter how you are published.

Book summary of Getting Things Done by David Allen.

It can be challenging to find the time to read and study for the project management professional (PMP) test! But now you can learn to ace the PMP exam without memorizing a thing! This audiobook teaches you to see processes in a totally new way so that you will understand and remember. In stark contrast to the traditional, boring, long PMP exam prep books, this audiobook simplifies everything down to make learning logical and simple.

The forces behind an economic crisis in the making A “problem of twelve” arises when a small number of institutions acquire the means to exert outsized influence over the politics and economy of a nation. The Big Three index funds of Vanguard, State Street, and BlackRock control more than...

The #1 New York Times and Wall Street Journal bestseller from Steve Case—the co-founder of AOL—presents “a compelling roadmap for the future…that can help us make sense of the technological changes reshaping our economy and the world. A fascinating read” (Sheryl Sandberg, Facebook COO...