Business Education

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

This is an audio summary of Good to Great, a book that examines how good companies, mediocre companies, even bad companies can achieve enduring greatness.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

Erin Arvedlund, the financial reporter who questioned the amazing returns of Bernie Madoff's hedge funds way back in 2001, traces the life of the infamous swindler and addresses the tough questions surrounding the collapse of his Ponzi scheme.

In Mastering the Art of Quitting, the authors show us how to let go when we need to and how to start over. A guide to increasing our emotional and mental flexibility, assessing our goals, and knowing when to hang in or bail out, it tackles our tendencies to overanalyze, ruminate, and put a positive spin on situations we actually need to avoid. In a culture which perceives quitting as a last resort, Alan Bernstein and Peg Streep show that it’s an essential tool for a happy and successful life. They reveal simple truths which apply to goals in all areas of life including love, relationships, and work.

It can be challenging to find the time to read and study for the project management professional (PMP) test! But now you can learn to ace the PMP exam without memorizing a thing! This audiobook teaches you to see processes in a totally new way so that you will understand and remember. In stark contrast to the traditional, boring, long PMP exam prep books, this audiobook simplifies everything down to make learning logical and simple.

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

Based on more than 25 years of experience, best-selling author and facilitator Ernest Holm Svendsen takes you on the most important journey of your life. The journey from the prison of your mind to the vitality and aliveness of the present moment. In his down-to-earth style and using practical exercises and experiments, Ernest shows you exactly how to change your life by shutting down your autopilot and waking up to the spontaneous joy of being in the present moment.

In his book, Ray Dalio shares the unconventional principles he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve his or her goals. This audiobook summary allows you to skip to the nuggets of wisdom and actionable content in a very easily absorbed way, including key takeaways at the end of each chapter.

Das aktuelle Business Spotlight Audio bietet vielseitige Themen rund um Englisch und Business, von aktuellen Trends bis hin zu praxisnahen Sprachübungen – für abwechslungsreiches und effektives Lernen.

Published in 2011, The 10X Rule approaches not only problems within the US economy after the stock market dip of 2008, but it also discusses issues within the mentality of employees remaining in the workforce after the crash. This audiobook encapsulates key takeaways found in the original book. We’ve also provided an in-depth analysis as well as removing any fluff to save you hours of your time. If you’ve read or listened to the original, then this audio summary will help you solidify the most important lessons.

The Power of a PhD is the stepwise blueprint that eighteen million PhDs worldwide are seeking. Dr. Isaiah Hankel's eight core steps within The Power of a PhD include: industry career options for PhDs; communicating the right skills; writing industry resumes; mastering LinkedIn profiles; networking and job referrals; generating informational interviews; acing industry interviews; and negotiating your salary.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Project Management Professional Certification Exam or PMP. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the PMP. The material is accurate, up-to-date, and broken down in small units.

In What Universities Can Be, the high-profile educator Robert J. Sternberg writes thoughtfully about the direction of higher education in this country and its potential to achieve future excellence. Sternberg presents, for the first time, his concept of the ACCEL model, in which institutions of higher education are places where students learn to become Active Concerned Citizens and Ethical Leaders.

You are about to discover proven steps and strategies from music producers on how to produce music, even if you have zero experience in recording and audio engineering. You will be able to learn everything you need to know in order to make your first single sound just the way you want it. In this audiobook, you will to learn how to build your own studio and have the right gear and software in order to start creating music.

Explore each book of the Bible with a comprehensive Bible study guide for beginners Studying Scripture can help you see God's love for all creation and apply God's wisdom to your life. This Bible study guide for adults simplifies the process of learning the Bible with clear breakdowns of each of...

History tells us that the intelligent, wealthy, and powerful Margaret of York had everything any woman could want, except for love. The acclaimed author of A Rose for the Crown takes us between the lines of history and into her heart. It is 1461. Edward, son of Richard of York, ascends to the...

Why do people find it so hard to change? The secret is that everyone has their own formula for making changes that stick, but most people don't know what theirs is. They think there is one way to lose five pounds, and another way to stay on top of their e-mail, but they don't realize that for all changes, there is one system that works best for each individual.

A queer Black feminist debunks the myth of rainbow solidarity, repositioning Black and Latinx LGBTQ+ people at the forefront of queer pasts, presents, and futures Your favorite Black queer studies professor Kaila Adia Story says the rainbow ain’t never been enough in this introduction to the...

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.