Business Education

“Innovation” is the hottest buzzword in business. But what if our obsession with finding the next big thing has distracted us from the work that matters most? “The most important book I’ve read in a long time . . . It explains so much about what is wrong with our technology, our...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

The most important document for any business is the business plan. It is the strategy for bringing your product or service to the market. So, your business plan outlines what you see as an opportunity and how you plan to take advantage of that opportunity. The best business plans are concise, clear, and easy to understand. If a business plan is too complicated, it will not be taken seriously. If it is too simple, it will not be helpful. This is a step-by-step guide on how to write a simple and successful business plan.

Erin Arvedlund, the financial reporter who questioned the amazing returns of Bernie Madoff's hedge funds way back in 2001, traces the life of the infamous swindler and addresses the tough questions surrounding the collapse of his Ponzi scheme.

In Mastering the Art of Quitting, the authors show us how to let go when we need to and how to start over. A guide to increasing our emotional and mental flexibility, assessing our goals, and knowing when to hang in or bail out, it tackles our tendencies to overanalyze, ruminate, and put a positive spin on situations we actually need to avoid. In a culture which perceives quitting as a last resort, Alan Bernstein and Peg Streep show that it’s an essential tool for a happy and successful life. They reveal simple truths which apply to goals in all areas of life including love, relationships, and work.

It can be challenging to find the time to read and study for the project management professional (PMP) test! But now you can learn to ace the PMP exam without memorizing a thing! This audiobook teaches you to see processes in a totally new way so that you will understand and remember. In stark contrast to the traditional, boring, long PMP exam prep books, this audiobook simplifies everything down to make learning logical and simple.

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

From Plato to present, the wisdom of the western world in writing is summarized. Oratory is also covered.

Das aktuelle Business Spotlight Audio bietet vielseitige Themen rund um Englisch und Business, von aktuellen Trends bis hin zu praxisnahen Sprachübungen – für abwechslungsreiches und effektives Lernen.

The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mind-set that once they are published, their publisher handles all marketing and the sales come in like magic. In today's world, that is not reality, no matter how you are published.

The Power of a PhD is the stepwise blueprint that eighteen million PhDs worldwide are seeking. Dr. Isaiah Hankel's eight core steps within The Power of a PhD include: industry career options for PhDs; communicating the right skills; writing industry resumes; mastering LinkedIn profiles; networking and job referrals; generating informational interviews; acing industry interviews; and negotiating your salary.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Project Management Professional Certification Exam or PMP. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the PMP. The material is accurate, up-to-date, and broken down in small units.

In a quick, easy listen, you can take the main principles from Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs! John Doerr spells out the recipe for efficiency in corporations by using objectives and key results. A seasoned pro, Doerr traces on his history with OKRs and uses several examples from case studies by people who have implemented his system of utilizing OKRs.

Make money successfully selling the most elusive, expensive spice on Earth—Growing Saffron for Profit will help lead the way! Do you want to take your love for gardening on another level? Have you always wondered what it’s like growing saffron and how people make money off of it? Are you looking for a comprehensive saffron business resource that will tell you exactly what to do to make it big? Even if you’ve never handled saffron or your own business before, Growing Saffron for Profit can certainly give you the clarity you need to get started.

If you’re looking for ways to fully maximize your potential, then listen to this collection of audiobooks. It presents the key wisdom from four of the best personal development guides out there. Better You Box Set: Summaries is a collection of four summaries from some of the most insightful and powerful personal development guides ever published: Grit, by Angela Duckworth; Smarter Faster Better, by Charles Duhigg; Thinking, Fast and Slow, by Daniel Kahneman; and 7 Habits of Highly Effective People, by Stephen R Covey.

History tells us that the intelligent, wealthy, and powerful Margaret of York had everything any woman could want, except for love. The acclaimed author of A Rose for the Crown takes us between the lines of history and into her heart. It is 1461. Edward, son of Richard of York, ascends to the...

Why do people find it so hard to change? The secret is that everyone has their own formula for making changes that stick, but most people don't know what theirs is. They think there is one way to lose five pounds, and another way to stay on top of their e-mail, but they don't realize that for all changes, there is one system that works best for each individual.

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.