Business Education

Jump into the captivating world of creativity and entrepreneurial spirit with Creativity for Sale, an inspiring how-to guide by creative director and bestselling author Radim Malinic. Full of tried, tested, and proven insights gained from 20+ years in the creative industry, this book is your personal blueprint to turn your passion into profit.

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. Mencken H. L. Mencken was wrong. In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple...

Shows how government created “ghettos” and affluent white space and entrenched a system of American residential caste that is the linchpin of US inequality—and issues a call for abolition. The iconic Black hood, like slavery and Jim Crow, is a peculiar American institution animated by the...

We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you learn the most important ideas in leadership and management, feel confident in your business classes, and be ready to thrive in any role you take on. This book will inspire you to: succeed by playing to your strengths; learn to be more persuasive; give killer presentations; perfect your business-writing skills; find your authentic voice and leadership style; and build a purposeful career.

How a miracle treatment turned deadly and changed the course of the AIDS crisis. By the mid 1980s, AIDS hysteria was so rampant that a fearful and prejudiced public ignored stories of gay men falling ill with lesions and mouth ulcers. President Reagan avoided mentioning the disease entirely...

Religion has fascinated people for centuries. But with so many faiths practiced by so many followers, it can be difficult to understand why one religion believes one thing while another believes something entirely different. This guide gives you everything you need to know to sort through the...

A revolutionary new theory showing how we can predict human behavior-from a radical genius and bestselling author Can we scientifically predict our future? Scientists and pseudo scientists have been pursuing this mystery for hundreds and perhaps thousands of years. But now, astonishing new...

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. Composer Anthony Brandt and neurologist David Eagleman seek to discover what lies at the heart of humanity's ability - and drive - to create.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

The teaching objectives for this section are the following: identify three common mistakes in problem-solving; demonstrate root cause analysis as a narrowing and focusing process; and associate countermeasures with hypotheses that should be tested.

In a quick, easy listen, you can take the main principles from Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs! John Doerr spells out the recipe for efficiency in corporations by using objectives and key results. A seasoned pro, Doerr traces on his history with OKRs and uses several examples from case studies by people who have implemented his system of utilizing OKRs.

Management consulting is seen as a glamorous profession. Behind the mystique are the consultants who put in extraordinary effort, synthesize great problem-solving skills and display fine personal attributes that enable them to capture the attention and respect of their clients. This book...

The twenty-fifth-anniversary edition of the groundbreaking classic, with a new introduction First published in 1993, on the one-year anniversary of the Los Angeles riots, Race Matters became a national best seller that has gone on to sell more than half a million copies. This classic treatise on...

We all generate emotional energies. Emotional energies can and do accumulate in our body's energy fields, our living environments, and our businesses, as well as any place we visit or spend any time in. These negative emotional energies can cause havoc in our lives and workplaces. Now you can do something about it. Learn how to protect yourself, family, home, and business from negative energies. This audiobook will teach you everything you need to know.

This audiobook summarizes The Dichotomy of Leadership and translates 20 years of leadership experience into 12 lessons that can be used by anyone looking for an effective way to lead and inspire people. Each lesson is embedded in real-life accounts of experiences in the military and shows how it can be applied to different business situations.

In this audio summary of The Slight Edge, you will gain insight on how the author followed the philosophy of the "slight edge", taking control of his own life and building his own dream.

Other countries have social safety nets. The U.S. has women. Holding It Together chronicles the causes and dire consequences. America runs on women—women who are tasked with holding society together at the seams and fixing it when things fall apart. In this tour de force, acclaimed...

The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mind-set that once they are published, their publisher handles all marketing and the sales come in like magic. In today's world, that is not reality, no matter how you are published.

Book summary of Getting Things Done by David Allen.

People in all stages of life can be adrift, overcommitted, distracted, or just plain stuck, which can keep them from reaching their full potential. Steve Cesari understands that developing clarity, then making proper adjustments, is the first step towards leading a happier and healthier life. In his new audiobook, Cesari draws on his own personal and professional experiences to help others realize their full potential, by empowering, encouraging, and developing a clear vision to achieve desired results.