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In this fun and provocative book, Michael Fanuele, one of the world’s most successful marketing strategists, shares The Six Skills of Inspiration. With insights from music, politics, business, neuroscience, and a recipe for radishes, Stop Making Sense shares the creative blueprint that can unleash the inspiring leader in all of us.

Penguin presents the audio edition of The Contagious Commandments, written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors, but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.

Negotiation is one skill everyone needs in order to get more of what they want - to sell more, to keep costs down, to manage better, to strengthen relationships - to win! Thomas shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships. This indispensable guide covers all you'll ever need to know about negotiating.

The Pin Drop Principle is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to deliver their message in such an engaging way that one could literally hear a pin drop when they speak. The secret to doing so comes from an unusual world: professional acting.

A team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them.

No one likes to be sold to, but everyone loves a great story. That’s why average brands pitch, but smart brands communicate. Get ready to rise above the average.

Enter the speaking arena like a pro. Present: Techniques from the Professionals’ Playbook will take you from concept to delivery, featuring scores of engaging and powerful tips. In any arena where words are critical, effective communication tools make all the difference. This book shows you how to master those skills.

Here Roger Dawson explains the ins and outs of power negotiation—a process with its own secret rules and procedures. Knowing these rules will enable you to negotiate intelligently and honestly—in sales and in any other area of life. Power negotiating is not what you think. It’s an art and a science for reaching an outcome where both parties feel that they’ve won. This densely packed and easy to understand book will give you a wealth of information

Through personal stories drawn from 16 years as a CEO of five different professional baseball teams, almost two decades of communication coaching experience, and thorough research, Skip Weisman provides insights, ideas, tips, tools, and specific communication techniques for each of these Seven Deadliest Communication Sins. This book will give you the edge you need to put the odds back in your favor and build relationships that can accelerate results in your life, business, and career. It’s time to raise your standard of communication.

Having a hard time getting your voice heard in meetings? Does the idea of public speaking make you want to hide under the table? Do you dread difficult conversations or feeling put on the spot? Learn the secret to unlocking confident and effective communication, whether you’re talking to one person or 1,000! Communication coach Angie Flynn-McIver is here to share the time-tested three-part process she uses with her clients. The communication scenarios we find ourselves in vary widely, but the process Flynn-McIver shares will apply no matter where you are.

Have you always wanted to speak up but others shut you down? Have you always felt that you had something to say, you just didn’t know what it was? Have you always known you were meant to make a difference in the world, you just didn’t know how? It sounds like you are meant to be a speaker. And there has never been a better time to start. This book will teach you everything you need to know in order to set the foundations for a successful speaking journey.

Effective communication consists of two principal elements: what you say and how you say it. Truly effective communication requires both - one can’t stand without the other. This book is about helping you say what you want to say in a manner that your audience will both understand and enjoy.

Women are steadily showing up in powerful positions, and better communication and public speaking give women the ability to develop their full potential, seize every opportunity, and realize their aspirations. Whether pitching for new business, delivering a talk at a conference, raising money for a non-profit, or communicating one-on-one with coworkers, women can become effective, powerful communicators when they learn to speak with authenticity and confidence.

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

What happens when you're asked to give a speech, professionally or personally? If you get nervous, start sweating, and hope it's all just a bad dream then you aren't alone, but you need help. Painless Presentations proves that speaking doesn't have to be painful, or even stressful. A speech is a means to giving great, helpful material to an audience and the speaker is the vehicle to achieve that goal. This simple-to-understand book guides those just beginning their journey into the world of speaking.

Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure. Well Said! shows listeners how to put themselves in their audience's shoes and tailor their message to the needs of decision makers. It reveals simple but powerful techniques anyone can use to prioritize, organize, and economize their words so that their communications are concise, clear, and - most importantly - convincing.

Every time we give a speech, we all want the same thing to happen: We want to change the world. However, in order to do that, we are going to have to find ways to connect with our audience. The challenge we are facing is that it turns out this is not an easy thing to do.

This audiobook will help you, the UX designer, develop a communication style that your business stakeholders or clients will understand, and elevate your career toward better UX strategy and leadership. This is not your typical UX book - it doesn’t focus on the things they teach you in a UX crash course, or preach about how to do UX design properly. It helps you find ways to apply your craft more effectively, inside your business, by understanding better ways of communicating, and building alignment within your organization or your client’s organization.

In Speak!, you will learn to: conquer fear and gain comfort in public speaking; create and maintain positive impressions; be more natural and relaxed when making presentations; communicate ideas with clarity and force; sell ideas and inspire others; plan and organize professional presentations; speak to a virtual audience; and bring the audience into the conversation, don't talk them to death!