Business Help

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Between the extremes of passive and aggressive styles is an effective, winning management approach - the assertive style. Assertive doesn't mean overbearing, pushy, or autocratic. It's a valuable, balanced approach that assures you'll handle people, get things done, and communicate - all in the same level-headed, confident manner. Understand the three styles of management. Specify what you need, when you need it, and the quality you receive. Motivate others to perform as expected.

A Simon & Schuster audiobook. Simon & Schuster has a great book for every listener...

Have shame, guilt, or codependency seemingly become insurmountable hurdles in your life? Do you struggle with forgiveness, setting boundaries, and putting yourself first? Are negative self-talk and people-pleasing tendencies preventing you from feeling fulfilled? Sylvester McNutt III, life coach...

In contrast to the wave of noisy polemics around AI, AI For Good explores how, in practice, it can actually improve our lives and tells the stories of everyday citizens at the forefront of this new “AI entrepreneurship.” AI is often framed as a force of radical transformation, either...

In every area of life, from business to relationships to health, we act on outdated instincts that were built to help us survive a world ruled by scarcity and danger. But in today's world, those same instincts stop us from succeeding in the environment in which we actually live: a diverse world of abundant choices, and almost limitless connections. Now evolutionary biologist Dr. Rebecca Heiss offers a new approach that harnesses the power of our instincts, and redirects them to work for us rather than against us.

Want to start a service business with low startup costs, no truck required, and immediate demand in every city? How to Start a Moving Help Business: Lift, Load, and Cash In is your step-by-step guide to launching a profitable local moving help service by offering labor-only assistance—helping people load and unload their items while you stack steady cash.

These unabridged guides to the literature of prosperity and motivation survey the all-time classics, giving you their key ideas, insights, and applications - everything you need to know to start benefiting from these legendary works. Discover the books that have already enriched millions.

The New York Times bestseller from a key expert in the internationally bestselling book The Secret, a transformative guide filled with practical exercises and powerful lessons to unlock your full potential, overcome mental obstacles, and establish empowering habits for a fulfilling life. No...

The image of modern corporations has been shaped by a profits over people approach, but we are at a point where business must take the lead in healing the crises of our time. The Healing Organization shows how corporations can become healing forces. Conscious Capitalism pioneer Raj Sisodia and...

When someone asks what you do, is your first response: “I’m a salesperson”? If you’re in the wedding and event industry, that’s not likely the case. Actually, if you’re in almost any service business that’s not going to be your answer. While I teach, train, and write about sales, it’s not my answer, either. If you’re like many wedding and event pros, you love providing your products and services to couples, companies, and customers more than you like the sales part.

Whether you’re new to freelance life, thinking of taking the leap, or more experienced, the messiness and challenges of self-employment can trip you up if you’re not prepared. Survival Skills for Freelancers is your secret weapon to help you do what you love and love what you do.

Do you have the millionaire mind? The runaway bestseller The Millionaire Next Door told us who America's wealthy really are. The Millionaire Mind tells how they got there, and how to become one of them. Inside, you'll discover the surprising answers to questions such as... What success factors...

Al Dunlap is an original: an outspoken, irascible executive with an incredible track record of injecting new life into tired companies. The business media have coined a new verb"to dunlap"when describing a fast company turnaround. In April 1994 he became CEO and chairman of Scott Paper, which had lost $277 million in 1993, was on credit watch for excessive debt, and whose stock had been comatose for seven years.

Through Starting a Career in the Fashion World: 8 Proven Strategies to Help You Launch a Successful Career in Fashion and Make Your Mark!, build a solid foundation for your fashion career. Learn to create a personal brand that reflects your style and vision, and effectively network in the industry. Shine brightly and leave an indelible mark, propelled by your own unique vision and passion.

Impulsivity, restlessness, and hyperactivity. It may seem like these characteristics of ADHD would only get in the way of your entrepreneurial dream. But what if there was a way to use your ADHD to boost the success of your online business? Experts say that the business environment can be very unpredictable and risky, and requires high levels of energy and multitasking skills. Sound familiar?

What If You Could . . . get all your work done by 6:00 p.m.?eat dinner with your family every night?form deep, satisfying relationships?naturally blend the world of church with your everyday life? spend hours a week on your hobbies?You can! Making Room for Life reveals how to make...

This book is a quiet revolution, a guide filled with practical advice to help you curb your obsessions and build boundaries between your work, your job, and your life. From business anecdotes about fulfilling orders to more personal stories about Marlee Grace’s recovery from divorce and...

The best salesmen in the world aren't salesmen at all. They're helpers.

At a time when we're constantly flooded with contradictory information and opinions, critical thinking skills are more important than ever. This accessible workbook is full of valuable insights, thought-provoking questions, and useful exercises to help teens and preteens expand their perspectives, skillfully navigate thorny issues, recognize bias, identify misinformation, and become more comfortable with dissent and differences of opinion. Becoming a Critical Thinker offers essential tools for students to mature into thoughtful, curious, and empathetic learners.