Business History

Born over 2,400 years ago, warrior, thinker, and leader Sun Tzu lived during a time of great internecine conflict in China. A classic of Chinese literature, Art of War reveals the strategies, tactics, and insights that lead to success. Mastery of warfare and the maintenance of power are the most important values in Sun's philosophy, without which there can be no peace or life.

In Women Money Power, business journalist Josie Cox tells the story of women’s fight for freedom and economic equality. This is an inspirational account of brave pioneers who took on social mores and the law, including the “Rosies,” who filled industrial jobs and helped win World War II, the heiress whose fortune helped create the birth control pill, the brassy banker who broke into the boys’ club of the New York Stock Exchange, and the namesake of landmark equal-pay legislation who refused to accept discrimination.

Fiecare epocă a inovării tehnologice aduce beneficii. Însă impune totodată adoptarea unor strategii noi și, de cele mai multe ori, schimbări în domeniul de activitate. David L. Rogers îți prezintă o hartă a etapelor care trebuie parcurse în dezvoltarea oricărei afaceri care se vrea în pas cu transformarea digitală. Folosindu-și experiența universitară, dar mai ales fascinantul background de consultant al unora dintre cele mai mari companii la nivel global, autorul însoțește fiecare capitol cu exemple ilustrative și studii de caz care să te inspire și pe tine pentru marea schimbare.

Adam Braun began working summers at hedge funds when he was just 16 years old, sprinting down the path to a successful Wall Street career. But while traveling as a college student, he met a young boy begging on the streets of India. When Braun asked the boy what he wanted most in the world, he simply answered, "A pencil." This small request became the inspiration for Pencils of Promise, the organization Braun would leave a prestigious job at Bain & Company to start with just $25 at the age of 24.

In this illuminating memoir, McChrystal frankly explores the major episodes and controversies of his eventful career. He delves candidly into the intersection of history, leadership, and his own experience to produce a book of enduring value. Joining the troubled post-Vietnam army as a young officer, McChrystal witnessed and participated in some of our military’s most difficult struggles. He describes the many outstanding leaders he served with and the handful of bad leaders he learned not to emulate.

Composed in the 5th century BC, Sun Tzu's Art of War is the earliest-known treatise on military strategy, and is still hugely popular around the world for its perceptive tactical advice to commanders on how to win at war with minimal bloodshed. Aimed at all those who want to study the text in depth, this is the first step-by-step guide to the famous treatise, breaking down the 13 chapters of the original into 200 easily digested lessons, from 'do not press a desperate enemy' to 'control your troops through bond of loyalty' to "when you are weak, beware attack".

Legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy and Zen philosophy. Required reading for any martial artist, business person or student of strategy. Includes the one hour Zen inspired soundtrack The Mysterious Sound of Wind in the Bamboo. Performed on authentic Japanese instruments.

From Aristotle and Thomas Aquinas, to Adam Smith and John Maynard Keynes, to the top economic thought leaders of today, The Economics Book is the essential audio reference for students and anyone else with an interest in how economies work. An easy-to-follow style, succinct quotations, and thoroughly accessible text throw light on the applications of economics, making them relatable through everyday examples and concerns.

The tale of the Bechtel family dynasty is a classic American business story. It begins with Warren A. "Dad" Bechtel, who led a consortium that constructed the Hoover Dam. From that auspicious start, the family and its eponymous company would go on to build the world, from the construction of airports in Hong Kong and Doha to pipelines and tunnels in Alaska and Europe to mining and energy operations around the globe.

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

Jeevan Vasagar, former Singapore correspondent for the Financial Times, masterfully takes us through the intricate history, present and future of this unique diamond-shaped island one degree north of the equator, where new and old have remained connected. Lion City is a personal, insightful and essential guide to the city and how its remarkable rise is shaping East Asia and the rest of the world.

The invention of music notation by a skittish Italian monk in the eleventh century. The introduction of multilayered hymns in the Middle Ages. The birth of opera in a Venice rebelling against the church’s pious restraints. Baroque, Romantic, and atonal music; bebop and cool jazz; Bach and Liszt; Miles Davis and John Coltrane. In telling the exciting story of Western music’s evolution, Stuart Isacoff explains how music became entangled in politics, culture, and economics, giving rise to new eruptions at every turn.

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology, if not necessarily for its dominant market share, launched a product with an enticing promise: you can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.

Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.

Veteran Hollywood writer David Rensin travels behind the scenes and through 65 years of show business history to tell the real stories of the marvelous careers that began - and in some cases ended - in the mailroom. Based on more than 200 interviews, Rensin unfolds the never-before-told history of an American institution - in the voices of the people who lived it. Through seven decades of glamour and humiliation, you'll go where the trainees go, do what they must do to get ahead, and hear the best insider stories from the Hollywood everyone knows about but no one really knows.

The digital revolution has transformed the world of media, upending centuries-old companies and business models. Now, it is restructuring every business, every job, and every sector of society. Yet the biggest changes are still ahead. To survive, every industry and organization will have to transform itself in multiple ways. O'Reilly explores what the next economy will mean for the world and every aspect of our lives - and what we can do to shape it.

Coco Chanel created the look of the modern woman and was the high priestess of couture. She believed in simplicity, and elegance, and freed women from the tyranny of fashion. She inspired women to take off their bone corsets and cut their hair. She used ordinary jersey as couture fabric, elevated the waistline, and created bell-bottom trousers, trench coats, and turtleneck sweaters. In the 1920s, when Chanel employed more than 2,000 people in her workrooms, she had amassed a personal fortune of $15 million and went on to create an empire.

While factories across the Midwest shutter their doors, Cleveland-based manufacturer Lincoln Electric has thrived for more than a century. In addition to being profitable and technologically innovative, through good times and bad, the company has fulfilled its unique promise of "guaranteed continuous employment." Workers are viewed as assets—not liabilities.

Jacob Fugger lived in Germany at the turn of the 16th century, the grandson of a peasant. By the time he died, his fortune amounted to nearly 2 percent of European GDP. Not even John D. Rockefeller had that kind of wealth. Most people become rich by spotting opportunities, pioneering new technologies, or besting opponents in negotiations. Fugger did all that, but he had an extra quality that allowed him to rise even higher: nerve.