Business History

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

When Peter Drucker wrote Concept of the Corporation in 1946, he revealed what made the large American corporation tick. Similarly, The Art of Japanese Management by Richard Pascale in 1981 explained the unique practices developed by the Japanese to bring that country's economy out of the ashes. The emerging Chinese juggernauts - the Alibabas, Lenovos, and Haiers - need similar revelation since they are a different breed in their own right.

Der Fall Wirecard ist der größte Wirtschaftsskandal der Nachkriegszeit. Die Top-Manager Markus Braun und Jan Marsalek wandern in Haft oder tauchen unter und der Wirtschaftsstandort Deutschland steht maximal beschädigt da. Felix Holtermann zeigt: Über Jahre hinweg trommelten Analysten für die Aktie, Prüfer hielten die Hand auf, Aufseher schauten weg und Politiker gaben Schützenhilfe. Wirecard betrog ein System, das betrogen werden wollte.

Josh Harris had been New York's first net millionaire. He founded the city's first dotcom, Pseudo.com, and paved the way for a cadre of net-savvy 20-somethings to follow, riding a wave of tech euphoria to unimagined wealth and fame for five years, before losing it all in the great dotcom crash of 2000. Long before then, however, Harris's view of where the web would take us had darkened, and he began a series of lurid social experiments aimed at illustrating his worst fear: that the internet would soon alter the very fabric of society - cognitive, social, political, and otherwise.

Acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you'll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organization, and community.

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.

With practical tips on defining your target audience, establishing a website, creating a blog, building an email list, utilizing social media, attending events and conferences, collaborating with other authors, offering free content, and being consistent, this guide has everything you need to build and maintain a strong author platform. By following the advice of successful authors and marketing experts, you'll learn how to attract readers, establish yourself as an authority in your field, and promote your work effectively.

This eBook will demystify predictive analytics and illustrate how AI-powered predictions can drive smarter business decisions. We’ll start with the fundamentals of predictive analytics and how it differs from traditional analysis. Then we’ll explore the pivotal role of AI and machine learning in enhancing predictive capabilities. Next, real-world use cases across industries—from retail and healthcare to manufacturing and finance—will showcase the tangible benefits of these techniques.

In a world of endless distraction, we have given away two of our most valuable assets: time and attention. Technology has given us the incredible gift of access to an ever-increasing amount of information and has opened the door to a vast array of choices and opportunities. However, having more options doesn’t correlate to an increase in our success. Research shows that having more to choose from causes anxiety and decreases our likelihood of taking action.

In The Prince, it is asserted that a good ruler is one who works for the benefit of the state at all times, even when this requires acting immorally or unethically. Basically, the ends justify the means, even if the means are killing innocent people, blackmailing, and being deceitful. This idea was contentious then and now - many people believe that rulers should act with kindness and lawfulness above all, rather than bending ethics to achieve the ends they want.

How do you reply to your colleague’s weird email? What would Emily Post say about your Tinder profile? And just how do you know if you’re mansplaining? In this irreverent journey through the murky world of digital etiquette, Wired’s Victoria Turk provides an indispensable guide to minding our manners in a brave new online world, and making peace with the platforms, apps, and devices we love to hate.

Breakthroughs such as personalized genomics, drones, self-driving vehicles, and artificial intelligence could make our lives healthier, safer, and easier. On the other hand, the same technologies raise the specter of a frightening future - eugenics, a jobless economy, a complete loss of privacy, and ever-worsening economic inequality. Wadhwa says that we need to ask three questions about every emerging technology: Does it have the potential to benefit everyone equally? What are the risks and the rewards? And does it promote autonomy or dependence?

We all desire success - but we don't all understand what success actually is. Success isn't a place you arrive at after working hard. That's a goal. Success is found in the character you maintain while you pursue your goals. It's about who we are and how we project our persona at work, at home, at school, and everywhere else. And all it takes to find success and fulfillment are simple shifts in the way we think. Perfect for leaders, influencers, businesspeople, coaches, teachers, and professionals of all industries, Shift Your Thinking for Success is a game-changer.

This audiobook provides key insights into the "rags to riches" story of George Soros, and his journey to become one of the world's most famous investors. It discusses his investment strategies and his strong passion for philanthropy, and driving social change.

This slim primer distills Sharma's decades of experience into 10 rules for identifying nations that are poised to take off or crash. A wake-up call to economists who failed to foresee every recent crisis, including the cataclysm of 2008, 10 Rules is full of pioneering insights on signs of political, economic, and social change. Sharma explains, for example, why autocrats are bad for the economy; robots are a blessing, not a curse; and consumer prices don’t tell you all you need to know about inflation.

In 2004 Kentaro Toyama, an award-winning computer scientist, moved to India to start a new research group for Microsoft. Its mission: to explore novel technological solutions to the world's persistent social problems. But after a decade of designing technologies for humanitarian causes, Toyama concluded that no technology, however dazzling, could cause social change on its own.

In a world where success is predominately measured by how much money we have in the bank, the size of our financial portfolio, and how prestigious our lives are, there have been great American Entrepreneurs who have chosen to take the path less traveled–to be truly compassionate and giving. They risked judgement, ridicule, and their fortunes; but in doing so they realized they could never out give God.

John D. Rockefeller, the wealthiest man of all time, amassed a fortune as he led the Standard Oil Company to an unprecedented position of power in the industrial markets. In addition to being a successful businessman, he was also a generous philanthropist. But somewhere between the money he earned and the money he gave away lies a mystery that remains unsolved. How could someone so generous have been so hated in his time? Was Rockefeller a villain or a hero?

Based on an extraordinary collaboration between Steve Forbes, chairman, CEO, and editor in chief of Forbes Media, and classics professor John Prevas, Power Ambition Glory provides intriguing comparisons between six great leaders of the ancient world and contemporary business leaders.

Although most Americans attribute shifting practices in the financial industry to the invisible hand of the market, Mark H. Rose reveals the degree to which presidents, legislators, regulators, and even bankers themselves have long taken an active interest in regulating the industry.