Business History

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible...

In 2008, the American economy collapsed, taking with it millions of Americans' jobs, homes, and life savings. The impending financial crisis was devastating, and many are still feeling its effects today. Though the crisis was debilitating, the US government has yet to implement policies that would prevent a repeat of the Great Recession. Nothing Is Too Big to Fail holds a microscope to the very policies and corruption that led to this major economic recession.

A vision for building a society that looks beyond money and toward maximizing the values that make life worth living, from the cofounder of Kickstarter Western society is trapped by three assumptions: 1) That the point of life is to maximize your self-interest and wealth, 2) That we're...

It used to be pretty easy to distinguish between the bourgeois world of capitalism and the bohemian counterculture. The bourgeois worked for corporations, wore gray, and went to church. The bohemians were artists and intellectuals. Bohemians championed the values of the liberated 1960s; the...

A sweeping case that, in a world of trade disputes, higher tariffs, and broader geopolitical uncertainty, a new age of economic localization will put an end to the last half century of globalization—by one of the preeminent economic journalists writing today “This invaluable book is as bold...

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

"Should be required reading for all policy makers.” —Warren Buffett From the three primary architects of the American policy response to the worst economic catastrophe since the Great Depression, a magnificent big-picture synthesis--from why it happened to where we are now. In 2018, Ben...

Seinfeld, Friends, Frasier, ER, Cheers, Law & Order, Will & Grace…Here is the funny, splashy, irresistible insiders’ account of the greatest era in television history -- told by the actors, writers, directors, producers, and the network executives who made it happen…and watched it all fall...

The Art of War will teach you to conquer your opponents and gain a loyal following. It is one of the oldest books on military strategy in the world. It is the first and one of the most successful works on strategy and has had a huge influence on Eastern and Western military thinking, business tactics, and beyond. Sun Tzu was the first to recognize the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment.

""A must read for serious leaders at every level."" —General Barry R. McCaffrey (Ret.) The FBI’s former head of counterintelligence reveals the Bureau's field-tested playbook for unlocking individual and organizational excellence, illustrated through dramatic stories from his own storied...

The most profound and important speeches ever delivered are here collected in this anthology, featuring some of the most influential figures in world history. From ancient times to the American Revolution, from the days before slaves had been emancipated (or women had the vote) to as recently as this past century, Fort Raphael Publishing has gathered some of the most important and iconic speeches ever delivered and presents them here - with a biographical background for each speaker - in this complete collection.

Gallo Be Thy Name is the portrait of an American dynasty, chronicling the family's history from Prohibition and the Great Depression to its roots in organized crime, its impact on the roiling farm labor movements of the 60s and 70s, and ultimately to its domination of America's wine market. The Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship. But beneath the carefully polished surface of E. & J. Gallo Winery is a sweeping story of passion and power — swirling with rumors of murder.

"That certain groups do much better in America than others—as measured by income, occupational status, test scores, and so on—is difficult to talk about. In large part this is because the topic feels racially charged. The irony is that the facts actually debunk racial stereotypes. There are...

“Expansive and entertaining. . . . [A] fast-paced and highly readable journey . . . the book serves as a useful tool in the effort to redefine the role of the city in an age of increasingly polarized politics, and reminds us that urban health is—as Fiorello La Guardia once remarked about...

The author of the classic best seller Lincoln on Leadership answers the question: How would President Lincoln handle the pressing crises of our modern world? Abraham Lincoln is recognized as one of history's finest leaders, a great president when the United States was under tremendous strain. But suppose he were alive today. How would Lincoln deal with today's high-pressure issues, from politics to business?

One of the biggest questions of the financial crisis has not been answered until now: What happened at Lehman Brothers and why was it allowed to fail, with aftershocks that rocked the global economy? In this news-making, often astonishing book, a former Lehman Brothers Vice President gives us...

‘Conflict diamonds’ are precious gems that have been sold on the black market to finance violent rebel groups, terrorists or oppressive governments. They almost always originate from poor, underdeveloped countries located on the African continent. It is estimated that conflict diamonds account for up to 15 percent of the world’s traded diamonds.

A landmark work from one of the preeminent historians of our time: the first published biography of Andrew W. Mellon, the American colossus who bestrode the worlds of industry, government, and philanthropy, leaving his transformative stamp on each. Following a boyhood in nineteenth-century...

A rivalry that remade the political world as we know it today Politics today doesn’t look much like it did fifty years ago. Electorates that were once divided by economics—with blue-collar workers supporting leftwing parties while the wealthy trended right—are now more likely to split...

**One of NPR’s Best Books of 2017** “Petersen's gloriously bumptious, brash ode to nonconforming women suits the needs of this dark moment. Her careful examination of how we eviscerate the women who confound or threaten is crucial reading if we are ever to be better.”—Rebecca Traister...