Business Insights

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

Success in business demands the effective management of people. James C. Morgan, who for nearly three decades led the high-tech powerhouse Applied Materials to both financial success and to the designation as one of America's most admired companies and best places to work, provides a simple, straightforward set of principles and tips that he says can help anyone be a better manager. Rich in stories and practical examples, it's a must-listen for those seeking a timeless and proven management manual.

In today's rapidly evolving business landscape, harnessing the true power of Artificial Intelligence has become essential for staying competitive and making informed decisions. This comprehensive guide, tailored for beginners, empowers you to unlock AI's immense potential to revolutionize your business.

A practical, entertaining handbook for people who never expected to be bosses. Plenty of managers never asked, expected, or trained to be put in charge of other people. But when it happens, these accidental bosses often find that learning to manage is like learning to swim by being dropped into the deep end of the pool. Hank Gilman knows what that's like. As a top editor for Fortune, Newsweek, and the Boston Globe, he has helped nurture some outstanding talent.

In a world where leadership is constantly evolving, how do you carve out your unique space and inspire those around you? Backstage to Boardroom offers an innovative approach to leadership, drawing from the transformative techniques and philosophies of theater. Designed for those looking for new philosophies on leadership, this ebook equips you with the tools to embrace your authentic self while guiding your team toward success.

As the oil industry navigates an era of relentless automation and technological advancement, 'Crude Communication' emerges as a steadfast ally. Refining one's soft skills—the crucial interpersonal abilities such as effective communication, understanding, and cooperation, that breeds a supportive and productive work environment—has evolved into an indispensable cornerstone for oilfield workers.

Are you a driven executive seeking an edge in today's competitive business world? Look no further! The Executive's Edge: Key Takeaways from Leading Business Books is your all-in-one gateway to transformative leadership and organizational success. Inside this empowering compilation, we've carefully curated summaries of the most influential business books, tailored for time-constrained leaders like yourself. Discover the visionary wisdom of Eric Ries, Jim Collins, Peter Drucker, Carol S. Dweck, and other pioneering authors.

Life’s challenges can feel overwhelming, but they don’t have to define us. Probably The Most Important 111 Pages You’ll Ever Read offers a powerful, concise guide to navigating the ups and downs of life. Inside, you’ll discover actionable insights that cover a wide range of topics while still being concise and not overwhelming.

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

Everything in nature evolves by trial and error. We cannot avoid this fundamental method of natural evolution, but our human advantage is that we can think about and learn from the errors before trying again. Trial, Error, and Success helps boost that advantage with 10 insights into realistic knowledge, thinking, and emotional intelligence. The authors use real-life examples to show how successful thinking avoids overgeneralization traps - the key trick is to focus on the differences between a new circumstance and existing knowledge.

Are you interested in a career in Public Relations? Do you believe you have what it takes to repair and manage reputations? Is Public Relations something you need to do for yourself? If you answered yes to any of these questions, then this book is for you… 50 Things to Know About Public Relations by Sara Maya offers an insightful view into life in Public Relations … Most books on Public Relations tell you the textbook version of things.

Case history about the sale of a firm and the transitions that come next.

One of the most successful entrepreneurs in the automotive world, Robert “Bob” McKee writes about his incredible journey in What a Ride: From Boardwalk to Boardroom–A Hustler’s Insights into Business and Life.

This study guide helps you master key concepts and pass the exam with confidence on your first try. Covering state and federal securities laws, investment vehicles, portfolio management strategies, and ethical business practices, this guide breaks down essential topics in a clear, easy-to-understand format. Whether you're new to the industry or enhancing your qualifications, you'll gain the in-depth knowledge needed to excel as an investment adviser representative (IAR) or registered representative (RR).

Whether you’re a CEO, entrepreneur, businessperson, athlete, teacher, spouse, stay-at-home parent, community leader, or even if you’re still figuring out who you want to be, you’ll walk away from this audiobook feeling confident and empowered, ready to hack your life.

Are you a business owner, leader or entrepreneur... who finds managing people your biggest headache? Then this audiobook is the solution to your problems. Leaders in charge of a team, or building a team around them, often find that some people just don't behave as expected: some don't work well with others, some don't like the hours or where they sit, some consistently arrive late and miss deadlines, some cause more problems than they solve. The leader can get wrapped up in dealing with issues of morale and engagement. They begin to wonder why they bother employing people at all.

Truth is men and women with a reflective, more inward style have hidden strengths that are often lost in our noisy world. Beth Buelow is on a mission to change that. Known around the globe as "the introvert entrepreneur", Beth is an author, a speaker, and a professional coach dedicated to helping introverts understand and embrace their unique gifts. In this book she weaves personal stories with wit and wisdom to explore the unique energy that comes along with introversion.

Research shows that the human mind is prone to making thinking errors. These errors leave us vulnerable to making decisions based on false beliefs, leading to disastrous consequences for our personal lives, relationships, careers, civic and political engagement, and for our society as a whole. Fortunately, cognitive and behavioral scientists have uncovered many useful strategies for overcoming our mental flaws. This book presents a variety of research-based tools for ensuring that our beliefs are aligned with reality.

Do you want to transition smoothly from an individual contributor to a respected leader? Feeling overwhelmed by new responsibilities or self-doubt? You're not alone. Many aspiring leaders face these challenges, but with the right strategies, you can gain confidence, lead effectively, and inspire your team—no matter the industry.

With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leaders on the vast opportunities and challenges of the continent. Success in Africa pushes past the headlines on Africa's growth to answer the questions often asked by companies and investors: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win?