Business Leadership Management

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

The Leadership Contract provides the manual that leaders around the world need. With only seven percent of employees feeling confident in senior leadership, the problem is evident: disappointing, and often disgraceful leaders. Employees deserve better than that; organizations need better than that - and this book provides a robust framework for stepping up and making the decision to lead. If you're not exceptional, step up or step aside - this book helps you toughen up and put your commitment to great leadership in writing for yourself as much as everyone else.

The benefits of mindfulness include better performance, heightened creativity, deeper self-awareness, and increased charisma - not to mention greater peace of mind. This collection of articles from HBR includes "Mindfulness in the Age of Complexity", an interview with Ellen Langer by Alison Beard; "Mindfulness Can Literally Change Your Brain", by Christina Congleton, Britta K. Hölzel, and Sara W. Lazar; "How to Practice Mindfulness Throughout Your Work Day", by Rasmus Hougaard and Jacqueline Carter; and much more.

Managing the Unexpected, third edition, is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions. Revised to reflect events emblematic of the unique challenges that organizations have faced in recent years, including bank failures, intelligence failures, quality failures, and other organizational misfortunes, often sparked by organizational actions, this critical book focuses on why some organizations are better able to sustain high performance in the face of unanticipated change.

Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates.

Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?"

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale - and demonstrates why and how to apply these methodologies throughout your organization. Through case studies, you'll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance.

Henry Kissinger analyses the lives of six extraordinary leaders—Konrad Adenauer, Charles de Gaulle, Richard Nixon, Anwar Sadat, Lee Kuan Yew, and Margaret Thatcher—through the distinctive strategies of statecraft that he believes they embodied. To each of these studies, Kissinger brings historical perception, public experience and, because he knew each of the subjects and participated in many of the events he describes, personal knowledge.

Young, ambitious, and overwhelmed, Andrew O'Brien personifies a part of every leader as he wanders in search of the elusive silver bullet that will propel him to success. He happens upon an unlikely guide who distills the seemingly infinite list of leadership perils into the five temptations of a CEO. In an intense and often combative exchange, the two debate fundamental issues faced by all leaders, issues involving personal integrity and effectiveness in the ongoing struggle for success.

As Commander of the International Space Station, Chris Hadfield captivated the world with stunning photos and commentary from space. Now, reading from his first book, Chris takes listeners deep into his years of training and space exploration to show how to make the impossible possible.

In today's corporate upheaval, a new business paradigm is evolving. This audiobook reveals how business leaders, managers, and employees can find their "flow" and contribute not only to their own happiness, but also to a just and evolving society. It identifies the factors crucial to the operation of a good business: trust, the commitment to fostering the personal growth of employees, and the dedication to creating a product that helps mankind.

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

> Hire and Keep the Best People details 21 of the most important, proven principles of employee recruitment and retention. It tells you everything you need to know to attract the most capable, committed employees and to make sure they continue to be active contributors to the company for years to come. Action exercises will help you apply the techniques immediately and see the results for yourself.

Why do some people achieve great personal success, yet never succeed in building a business or making an impact in their organization? John C. Maxwell knows the answer. According to Maxwell, the greatest leadership principle that he has ever learned in over 35 years of leadership is that those closest to the leader will determine the success level of that leader. It’s not enough for a leader to have vision, energy, drive, and conviction. If you want to see your dream come to fruition, you must learn how to develop the leaders around you.

Dans le monde des affaires comme aux échecs, le gagnant est celui qui prédit et devance les actions de son adversaire. Si vous ne contrôlez pas le jeu, c'est que vous êtes vous-même un pion ! Quels que soient votre secteur d'activité et la taille de votre entreprise, ce livre sera votre allié pour concrétiser vos objectifs business les plus audacieux.

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

Agile is here to stay and is poised to move beyond IT and project management teams into other business units, even HR. If you're still using top-down planning across your organization, your company will fall to competitors that are nimbler than you. This audiobook will help you understand today's most essential thinking on the latest agile practices so your company can develop offerings faster, react to fluctuations in the market, and ensure your strategy and people can adapt at a moment's notice.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

In Startup Boards, Brad Feld - a Boulder, Colorado-based entrepreneur turned-venture capitalist - shares his experience in this area by talking about the importance of having the right board members on your team and how to manage them well. Along the way, he shares valuable insights on various aspects of the board, including how they can support you, help you understand your startup's milestones and get to them faster, and hold you accountable.

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.