Business Plan

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's...

You'll find the following in Up Your Business: effective interview questions and strategies; a sample ad that attracts eagles and weeds out turkeys; three dozen high-impact training strategies; the three keys to weeding out entitlement in your business; your three options for dealing with poor performers; how to create vision and strategy for your business; and much, much more!

The world needs leaders who have the strength to be kind. The Return on Kindness challenges companies to set a higher bar and reimagine what great leadership looks like. Kindness isn’t what you think it is. Kind leaders, far from being soft or weak, are caring and tough.The Return on Kindness...

The essential book on management from the man who invented the discipline Now completely revised and updated for the first...

The follow-up to the bestselling The Power of Zero, providing a blueprint to build a guaranteed, tax-free income stream that lasts for the long run. American retirees face a looming crisis. We are living longer than ever before, and most experts predict a dramatic rise in tax rates within the...

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...

Peter Drucker, "the father of modern management", records his insights here on the management of non-profit human-service institutions. Speaking from knowledge gained over the last 35 years through working with such clients as the American Red Cross and the Girl Scouts, Drucker illustrates how...

Each of us has but one life to live on this earth. What we do with it is our choice. Are we drifting through it as spectators, reacting to our circumstances when necessary and wondering just how we got to this point anyway? Or are we directing it, maximizing the joy and potential of every day, living with a purpose or mission in mind? Too many of us are doing the former - and our lives are slipping away one day at a time. But what if we treated life like the gift that it is? What if we lived each day as though it was part of a bigger picture, a plan?

If you have dreamed of owning your own coffee shop and saved money from working a regular nine-to-five gig, this is more than just a business venture. It's a chance to create something and free yourself from the conventional corporate environment.

The classic inspirational parable from the top motivation and marketing trainer and #1 New York Times bestselling author of The Millionaire Messenger—a triumphant tale of personal growth and change that will inspire anyone who has ever wished for a second chance. What if you were handed a...

Do you need help managing your financial priorities? Relax! This friendly guide, now updated to include changes in the tax code, gives you just the information you need to take control of you finances. APersonal Finance for Dummies will inform both the financially troubled and those just...

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

William Ury, coauthor of the international bestseller Getting to Yes, returns with another groundbreaking book, this time asking: how can we expect to get to yes with others if we haven’t first gotten to yes with ourselves? Renowned negotiation expert William Ury has taught tens of thousands...

Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it - asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit.

“No business author has touched me as deeply as Michael Gerber has.” —Jack Canfield, co-creator of the Chicken Soup for the Soul bestselling book series The legendary Michael Gerber—founder of E-Myth Worldwide and author of such multi-million copy bestselling classics as The E-Myth...

This practical, actionable guide to success at the executive level helps readers understand what they need to pick up and let go of to achieve the results that are expected at the next level. Along with simple and immediately applicable tools and frameworks he's road-tested with thousands of coaching clients, Eblin offers clear, practical advice reinforced by interviews and case studies from executives who know what it takes to succeed.

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses...

New York Times bestseller! "Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University’s Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology...

New York Times bestselling author Nicole Lapin is back with a sassy and actionable guide empowering women to be the boss of their own lives and careers. You don’t need dozens or hundreds of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don’t...

Resilience is not an innate character trait. Whether you’re in a leadership role or working as part of a team, you need to implement strategies that build and nurture resilience. You need a resilience plan. Award-winning mental health expert Marie-Hélène Pelletier draws on her clinical practice and extensive knowledge in therapeutics and business practices to explore how resilience is the best defense against burnout and how everyone can build it in themselves—not with a one-size-fits-all plan but with strategies to help you create a custom plan.