Business Plan

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

When it comes to money, are you controlled by fear? Do you underestimate your worth? Are you ready to go to the next level, but can't seem to get there? If you answered yes to any of these questions, you may be an underearner. Underearners are self-saboteurs who don't live up to their earnings potential, says Barbara Stanny, a financial educator, motivational speaker, and career counselor. The good news is that underearning is a self-imposed condition. By focusing on overcoming it, underearners will not only earn what they deserve, but live a richer life.

The much-awaited next move from Steven Bartlett, creator of the highly popular podcast The Diary of a CEO How do you do the thing when you don’t know how to do the thing? There are two kinds of people in this world: those who talk about changing their lives, and those who actually do it. This...

INSTANT USA TODAY BESTSELLER! A paradigm-shifting guide to career breaks after kids that rebrands stay-at-home parenthood for a new generation of women and families. "So, what do you do?" When Neha Ruch had to answer this seemingly innocent question for the first time after leaving her corporate...

NATIONAL BESTSELLER From the founder of Anastasia Beverly Hills - an immigrant who built a global cosmetics brand from nothing - an inspiring memoir about believing in yourself and chasing what brings you joy An esthetician and single mother with no connections, Anastasia Soare risked her life...

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset—and that mindset can be cultivated. “If you’re scaling a company—or if you just love a...

In Winning the Staffing Sales Game, staffing sales expert Tom Erb explains why selling has become increasingly difficult—and what you can do about it. Drawing on decades of experience in the staffing industry, Tom reveals the common mistakes that most staffing sales reps are making today. More importantly, he introduces a systematic, proven sales process designed specifically for the modern staffing environment.

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals that you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire. Business media, television and movies, and top college courses all tell entrepreneurs...

Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason...

The vast majority of real estate agents would list and sell more houses if they followed an effective real estate business plan. In this easy-to-follow audiobook, 30-year veteran real estate broker Matt Williams will show you how to harness your needs and wants and couple them with your skills and energy to produce better results. Step-by-step, you will learn how to quantify your needs and wants and then translate them into your individual production goals.

‘ . . . impact investing has become an essential part of the investment landscape. Mahesh’s book eloquentlycaptures the rise of these investors’ - SAURABH MUKHERJEA, Marcellus Investment ManagersAt a time when the world is navigating ways to address key challenges, from climate change to...

If you have dreamed of owning your own coffee shop and saved money from working a regular nine-to-five gig, this is more than just a business venture. It's a chance to create something and free yourself from the conventional corporate environment.

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad...

A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and...

Spending money on social media? Throwing hours at marketing? Advertising every day but not seeing your book sell? You need a business plan. A business plan for writers. The Writer’s Business Plan gives you the knowledge to succeed - not for one book but across your entire career as a writer. In clear language without jargon, The Writer’s Business Plan guides you through creating your business plan in seven simple steps.

These easy techniques and effective guide will transform your ideas into an actual business plan. You'll be excited to see your profitable business plan and new business all come into fruition! This audiobook breaks training down into easy-to-understand modules. It starts from the very beginning of writing your business plan, so you can get great results - even as a beginner!

From Mike Michalowicz, the author of PROFIT FIRST, CLOCKWORK, and THE PUMPKIN PLAN, comes the ultimate diagnostic tool for every entrepreneur. The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales...

What do you want me to do? This question is the enduring management issue, a perennial problem that Stephen Bungay shows has an old solution that is counter-intuitive and yet highly practical. The Art of Action is a thought-provoking and fresh look at how managers can turn planning into execution, and execution into results.

Bestselling author Howard Green profiles former Scotiabank CEO Rick Waugh and sketches an unprecedented and up-close picture of what it is like to run a global bank, often during financial chaos, while leading more than 80,000 employees in more than fifty countries. From navigating a violent...

New York Times bestseller! "Few are better positioned to illuminate the vagaries of this transformation than Galloway, a tech entrepreneur, author and professor at New York University’s Stern School. In brisk prose and catchy illustrations, he vividly demonstrates how the largest technology...