Business Plan

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business...

When you choose to become unfiltered and unafraid, YOUR LIFE WILL CHANGE. Looking at Rachel Luna today, you would never guess what she has been through. Both her parents died from AIDS, she survived a cancer diagnosis that upended her life, and she served for a decade in the United States Marine...

This is the story of an ordinary man's life turning into an extraordinary journey, impacting nations, presidents and kings. It tells of a dream becoming reality, influencing the lives of people throughout the world. As he experienced the limits of success and personal ambition, he discovered an incredible liberty that is available to everyone.

Ask a member of the middle class what it takes to become wealthy, and she'll tell you it takes a bold new idea. Tell that to a self-made millionaire, and he'll vehemently disagree. What explains the difference in mind-set between the self-made wealthy and the rest of us? It's not what you think...

One of the start-up world’s most in-demand executive coaches—hailed as the “CEO Whisperer” (Gimlet Media)—reveals why radical self-inquiry is critical to professional success and healthy relationships in all realms of life. Jerry Colonna helps start-up CEOs make peace with their demons...

Working out what to include and exclude in an MSP offering, as well as how to bundle, package, and price your plans, is one of the toughest things most MSPs face when building and growing their business. In this short but impactful audiobook, Nigel demystifies the process, answers the tough questions, and provides examples to help you build an MSP offering that not only appeals to your clients but also allows you to scale.

“More than ever before, this is the book our economy needs.” – Dr. Rajiv Shah, president of the Rockefeller Foundation “Unwilling to settle for easy answers or superficial changes, O’Leary and Valdmanis push us all to ask more of our economic system.” – Senator Michael F...

After speaking to companies such as Merck, Land O'Lakes, and Cargill, and 2,000 audiences across the world, Damian Mason, successful businessman, agriculturalist, podcaster, and writer, wants to help you achieve your entrepreneurial goals and live a better life. While other business books claim to tell you how to reach success, they fall short because they don't address the fact that success is different for each of us. Do Business Better helps you define success on your terms, then shows you how to achieve it.

A recent poll showed 43% of Americans think more socialism would be a good thing. What do these people not know? Socialism has killed millions, but it’s now the ideology du jour on American college campuses and among many leftists. Reintroduced by leaders such as Bernie Sanders and Alexandria...

Whenever the words business plan are mentioned most people freeze! What follows are the words I don't know how to write one.... This is why I have taken the lid off and written in plain English what needs to be considered and included in a business plan. This book has been written to help those who are writing plans for the first time or for those who write business plans infrequently. (Even seasoned business plan writers will learn one or two things, I promise!) I have included two different types of business plan templates.

Learn the 25 keys to a great business plan, including writing the company's mission, identifying marketing opportunities, calculating appropriate financial ratios, and projecting growth rates, that will help guide your company's expansion and attract necessary funding. Business Planning is part of The New York Times Pocket MBA Series.

The anti-hustle guide to getting what you really want AN OPEN FIELD PUBLICATION FROM MARIA SHRIVER Most of us think ambition means doing everything in our power to get what we want. But this approach costs us our health and wellbeing, and ultimately upholds oppressive systems. In The Ambition...

Plan BE takes us on a transformative journey toward a new paradigm of success—one that’s not driven by doing more and pushing ahead, but one that allows us to expand into who we’re here to be. In a world where traditional approaches to success often lead to exhaustion and burnout, with millions of people yearning for a more balanced and fulfilling way to work and live, Plan BE offers an alternative pathway that allows individuals to thrive and flourish, while staying true to their authentic selves.

The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures. Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time. What if...

From the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House—the sources for the films The Social Network and 21— comes the larger-than-life true tale of a group of American college buddies who brilliantly built a billion-dollar online poker colossus...

Available for the First Time: The Complete Social Entrepreneur’s Playbook by Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

Your new leadership role begins the moment you accept the offer, the deal is done, or the re-organization is announced. The New Leader's 100-Day Action Plan gives you a concrete framework for successful leadership and a clear roadmap to the critical first 100 days.

In a society that pushes conformity, how can you courageously choose to be who you really are – with yourself, in your relationships, and at work – despite the fear of judgment? In The Authenticity Principle, award-winning leadership and diversity expert Ritu Bhasin gives you the tools to...

Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives.

Whether you run a Fortune 500 company or serve as CEO of your household, negotiating effectively is crucial to leading wisely and living well. Leading and living are a series of constant negotiations. Consider what goes on during your typical week: Can you influence your client to accept your...