Business Process

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Alexander, Hannibal, Caesar: Each was a master of war. Each had to look beyond the battlefield to decide whom to fight and why; to know what victory was and when to end the war; to determine how to bring stability to the lands he conquered. Alexander, Hannibal, and Caesar had to be not only generals but statesmen. And yet each was a battlefield commander, a strategist, a leader of men - in short, a warrior.

The third edition of this groundbreaking book continues to advance its mission to support groups to do their best thinking. It demonstrates that meetings can be much more than merely an occasion for solving a problem or creating a plan. Every well-facilitated meeting is also an opportunity to stretch and develop the perspectives of the individual members, thereby building the strength and capacity of the group as a whole.

Maîtrisez l'Art de la Gestion des Opérations et Débloquez le Succès Commercial ! Découvrez les secrets des entreprises leaders et obtenez l'avantage concurrentiel que vous avez toujours recherché.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Accounting fundamentals, accounting foundational concepts, and accounting concepts every student, business owner, and business professional needs to know. This audiobook can be used by beginners and by any person at any level because these are the concepts on which all other accounting concepts are built.

Discover the secrets of efficient operations and processes for business success! In this comprehensive book, explore the best practices and strategies adopted by industry leaders like Toyota and Amazon to drive operational efficiency and customer satisfaction. Learn from real-world examples and case studies, reflecting on the strategic role of operations management in achieving competitiveness, productivity, and profitability.

Death comes to all of us, but most are uncomfortable and unsure when it comes to that final journey. Patricia Robertson's audiobook helps families that are facing the terminal diagnosis of a loved one. She provides insights into the dying process and tips how best to help families through this process. A valuable resource for families, counselors, ministers, and lay people.

This audiobook will give you an overview of Agile methodologies and how you can use them to speed up development and drive customer satisfaction. Get this audiobook now to learn more about Agile and Scrum!

Whether it's absent-minded mistakes at work, a weakness for junk food, a smartphone addiction, or a lack of exercise, everyone has some bad habit or behavior that they'd like to change. But wanting to change and actually doing it - and sticking with it - are two very different things. Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits - how we make them and how we can break them.

We've all seen it before: the ambitious leader who enjoys great success and then, inexplicably, crashes and burns. Perhaps this leader has been you. Leaders can't sustain effectiveness if they can't sustain themselves. Resonant Leadership offers inspiration, dozens of exercises, and other tools to help listeners become and remain successful leaders in their work and in their lives.

Truth: A User's Guide explores how we can guard against the noise of competing truths, in business, in our personal relationships, and within ourselves, but also how we can use them to our advantage. Written with authority and humour, this is an accessible and illuminating narrative that will find a wide audience among listeners in search of understanding why the meaning of "truth" seems to have gone completely haywire.

In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom - where the interview itself is the pitch, and the product you're selling is yourself. The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life.

How to Forgive Yourself answers these questions and helps you find the peace and freedom you're looking for. From addressing the inner turmoil of human emotion to viewing real-life examples, this audiobook will put you on the path to success. Learning to forgive yourself will broaden your awareness of a world you never knew existed. In this world of healing, a new perspective will be born and you'll be able to use it to move forward. Other key takeaways from this audiobook will help you:

Forty-one-year Army veteran General (Ret.) Martin Dempsey and 41-year-old UC Berkeley associate professor Ori Brafman have been friends for almost 10 years. Though they have almost nothing in common, their collaboration has produced a powerful message. Their new book, Radical Inclusion, examines today’s leadership landscape and describes the change it demands of leaders. The nature of power is changing and should not be measured by degree of control alone.

The Leadership Challenge, the most trusted source on becoming a better leader, has been thoroughly updated and revised for a new generation of leaders living and working in a global environment. Building on the knowledge base of the previous books, this fourth edition is grounded in research and presents extensive interviews with a diverse group of leaders at all levels in a wide variety of organizations from around the world. The authors emphasize that the fundamentals of leadership are not a fad.

Millions of subject-matter experts, functional leaders, requirements gatherers, and problem solvers have opportunities to influence every day. Instead, too often they merely respond to requests and take orders from their stakeholders. By not exercising their unknown superpower, they miss opportunities to break down silos, improve collaboration, and accelerate the best decisions for the organization. This book is designed to help people discover the most impactful approach to influencing without authority, coercion, manipulation or force.

Jack Daly is an international expert in sales and sales management, bringing 30 plus years of field proven experience from a starting base with CPA firm Arthur Andersen to the CEO level of several national companies. The thrust here is creating an environment in your business where your employees don’t begrudgingly come into work, but rather are excited to be working at your company. If we get the culture right, everything else in our business will be easier. If we don’t get it right, all else will be hard.

A set of three talks given by Dr. Hawkins. Dr. Hawkins explains the difference between sex and making love. He presents sex as an expression of the energy of aliveness and the joy of being. He discusses sex and spiritual conflict, along with guilt, religion, programming, and social belief systems. He describes low-energy and high-energy sex, how to overcome impotence and lack of response, and how to transcend desire so that one is not at the effect of it.

The methods and techniques shared in this book have been used to help members of The Alternative Board (TAB) since 1990 when I started TAB. Since that time, over 25,000 business owner members have benefitted from the TAB system, which is currently operating in over 20 countries. Based on what we have experienced, it is undeniable that business owners universally face the same kinds of challenges in their businesses and their lives.