Business Professional

At the turn of the new millennium, LA is the place to be. “Hipster” is a new word on the scene. Lauren Conrad is living her Cinderella story in the “Hills” on millions of television sets across the country. Paris Hilton tells us “That’s hot” from behind the biggest sunglasses imaginable, while beautiful teenagers fight and fall in love on The O.C. Into this most glittering of supposed utopias, Kate Flannery arrives with a Seven Sisters diploma in hand and a new job at an upstart clothing company called American Apparel.

Imagine accidentally discovering a pending environmental disaster where you live, and having only eight years to try to stop it. That is precisely the situation Cole Summers finds himself in. A planned and preventable fiasco looms in his part of the Great Basin Desert, and it appears to be up to him to use his unique education to spread awareness, rally support, and rectify the situation before it is too late.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.

This is The Shift, where “for the love of the game” has given way to an exclusive world of wealth and greed. Learn about it from someone who has lived it as a coach, mentor, and most importantly, as a father.

La petite brique qui a conquis le monde ! On estime que plus de 80 millions d'enfants et 10 millions d'adultes à travers le monde reçoivent ou achètent chaque année une boîte de LEGO. Bien plus que des pièces de plastique à assembler, LEGO est la preuve de l'importance que revêt le jeu pour petits et grands. Ce livre audio raconte l'extraordinaire histoire d'une famille danoise et d'une entreprise mondiale qui, depuis 90 ans, défendent le droit des enfants à jouer et encouragent les adultes à nourrir leur enfant intérieur.

According to research, 60 percent of your overall career success hinges on your ability to self-advocate. However, as a professional of color, communicating your value and contributions, stepping up for opportunities, and commanding the salary you deserve may feel like your biggest challenge, too. Author Devika Brij is here to show you that it doesn’t have to be this way.

A remarkable writing debut, filled with indelible moments, The Buy Side shows as no book ever has the rewards—and dizzying temptations—of making a living on the Street. Growing up in the 1980’s Turney Duff was your average kid from Kennebunk, Maine, eager to expand his horizons. After trying – and failing – to land a job as a journalist, he secured a trainee position at Morgan Stanley and got his first feel for the pecking order that exists in the trading pits.

Stan McChrystal served for 34 years in the US Army, rising from a second lieutenant in the 82nd Airborne Division to a four-star general, in command of all American and coalition forces in Afghanistan. During those years he worked with countless leaders and pondered an ancient question: "What makes a leader great?" He came to realize that there is no simple answer. McChrystal profiles 13 famous leaders from a wide range of eras and fields - from corporate CEOs to politicians and revolutionaries. He uses their stories to explore how leadership works in practice.

Jamie Dimon is Wall Street's biggest player. Following the 11h-hour rescue of Bear Stearns by JPMorgan, his profile has reached stratospheric levels. And while the deals and decisions he's made have usually turned out to be the right ones, his journey to the top of the financial world has been anything but easy. Now, in The House of Dimon, business writer Patricia Crisafulli goes behind the scenes to recount the amazing events that have shaped Dimon's career.

The first thing Sophia Amoruso sold online wasn’t fashion - it was a stolen book. She spent her teens hitchhiking, committing petty theft, and dumpster diving. By twenty-two, she had resigned herself to employment, but was still broke, directionless, and working a mediocre day job she’d taken for the health insurance. It was there that Sophia decided to start selling vintage clothes on eBay. Eight years later, she is the founder, CEO, and creative director of Nasty Gal, a $100 million plus online fashion retailer with more than 350 employees.

On the morning of March 27, 1995, four quick shots cracked through Milan’s elegant streets. Maurizio Gucci, heir to the fabulous fashion dynasty, had been ambushed, slain on the steps to his office by an unknown gunman. Two years later, Milan’s chief of police entered the sumptuous palazzo of Maurizio’s ex-wife, Patrizia Reggiani - nicknamed “the Black Widow” by the press - and arrested her for the murder. Did Patrizia kill her ex-husband because his spending was wildly out of control? Or is it possible Patrizia didn’t do it at all?

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

Elon Musk fait partie de ceux qui changent les règles du jeu. Largement considéré comme le plus grand industriel du moment, il porte l'innovation à des niveaux rarement atteints au point d'avoir servi de modèle pour Tony Stark, alias Iron Man. À 44 ans, il a monté en quelques années une entreprise, Tesla, qui révolutionne l'industrie automobile, une autre, SpaceX, qui concurrence Arianespace. Il a auparavant bouleversé le marché des paiements avec PayPal. Son objectif ultime : coloniser Mars.

While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others (including his own colleagues on many occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different, swashbuckling style of leadership.

Real estate titan, best-selling author, and TV impresario Donald J. Trump reveals the secrets of his success. Over the years, everyone has urged Trump to write on this subject, but it wasn't until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run.

In 1981, Jack Welch took over General Electric and quickly rose to fame as the first celebrity CEO. He golfed with presidents, mingled with movie stars, and was idolized for growing GE into the most valuable company in the world. But Welch’s achievements didn’t stem from some greater intelligence or business prowess. Rather, they were the result of a sustained effort to push GE’s stock price ever higher, often at the expense of workers, consumers, and innovation.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Barbering is more than fades and tapers. It’s a lifestyle, a business, and a mindset. Beyond the Cut: The Barber’s Guide to Professional Success is the blueprint every barber didn’t know they needed. Whether you're still in barber school or years into the game, this guide will challenge you to think bigger, move smarter, and build a brand that stands out.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.