Business Professional

Claude C. Hopkins fut l'un des pionniers de la publicité moderne et copywriter de génie. Il était persuadé que la publicité n'existait que pour vendre quelque chose et que ses effets devaient être mesurables. Ce modeste fils de marchand de chandelles a été imprimeur, journaliste, essayiste, éditeur de livres, de journaux populaires, homme de lettres et fondateur d'associations. Un vrai touche-à-tout ! Parti de rien, jusqu' à devenir le Père fondateur des États-Unis, cette biographie révèle les chemins qui l'ont mené au succès et à la gloire.

William Randolph Hearst, known to his staff as the "Chief", was a brilliant business strategist and a man of prodigious appetites. By the 1930s, he controlled the largest publishing empire in the United States, including 28 newspapers, the Cosmopolitan Picture Studio, radio stations, and 13 magazines. He quickly learned how to use this media stronghold to achieve unprecedented political power. In The Chief, David Nasaw presents an intimate portrait of the man famously characterized in the classic film Citizen Kane.

This completely updated edition of Emily Post’s essential guide to business etiquette has been fully refreshed with comprehensive advice on everything professionals and jobseekers need to know about how to succeed in the business world today. No matter the industry or the position, business is...

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Society for Human Resource Management Certified Professional or SHRM-CP Exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the SHRM-CP Test.

Toutes les leçons de l'homme qui a fait rayonner l'enchantement. Robert Iger a dédié sa carrière à Disney : en quarante-cinq ans, dont quinze à la tête de l'entreprise, il en a fait le plus grand groupe audiovisuel au monde et l'a guidée à travers une période particulièrement compétitive et riche en bouleversements technologiques. Dans "Leçons de leadership créatif", il revient sur son parcours, ses succès, les obstacles qu'il a surmontés et les principes qui l'ont toujours guidé.

My Years with General Motors became an instant best seller when it was first published in 1963. It has since been used as a manual for managers, offering personal glimpses into the practice of the "discipline of management" by the man who perfected it. This is the story no other businessman could tell - a distillation of half a century of intimate leadership experience with a giant industry and an inside look at dramatic events and creative business management.

Whether you're a small business owner, a manager in a business without an HR department, or even a seasoned HR professional, The Essential HR Handbook will help you handle any personnel problem - from onboarding to outplacement - quickly and easily. This fully updated 10th anniversary edition is packed with information, tools, checklists, sample forms, and timely tips to guide you through the maze of personnel issues in today's complex business environment.

John Caudwell is one of Britain's wealthiest, most successful–and most colourful–businessmen. Love, Pain & Money: The Making of a Billionaire retraces the inspirational journey, from the very shaky beginnings of his phone empire to owning yachts, private planes, a fleet of top flight cars, a Jacobean mansion in the Midlands and London's most expensive home (featured in a Channel 4 documentary). It's a fascinating insight into the drive, ambition, focus and vision required to become a billionaire.

He spent 40 years at the Bank of Montreal, was the CEO and a part of the key group of people that developed the first ATM machine. He always had a willingness to share technology and systems in order to bring about larger change. Full of leadership lessons from the financial world, technology world, and philanthropy world.

Are you currently in real estate and searching for new ways to take your business to the next level, or are you ready to take the plunge and become a top-performing realtor in your market? In either case, this book is for you!

Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.

A rollicking journey through the wild world of real estate, Life Would Be Perfect If I Lived in That House is the story of "a very imperfect life lived among very imperfect houses" and one woman's obsession with the search for four walls (along with, preferably, a roof not in need of replacing) to call home. In the six houses and many states where Meghan Daum spent her suburban childhood, for the Daum family, "if there was anything that came close to a regular weekend activity it was attending open houses."

When Bob Quinn was a kid, a stranger at a county fair gave him a few kernels of an unusual grain. Little did he know, that grain would change his life. Years later, after finishing a PhD in plant biochemistry and returning to his family's farm in Montana, Bob started experimenting with organic wheat. In the beginning, his concern wasn't health or the environment; he just wanted to make a decent living and some chance encounters led him to organics.

From the birth of modern industry, to winning WWII, to Japan’s Economic Miracle, W. Edwards Deming helped shape some of the most profound moments in modern history. Deming, an American engineer and statistician, is widely recognized for his contributions to the field of quality management. But his teachings go beyond quality management; they influence not only how we work today, but also how we can continue to succeed into the future.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

At the age of just 19, JW Murphey didn't have access to large amounts of private security industry experience, a bunch of cash, an audiobook, or the Internet to help him start his security guard company. But, he didn't want to spend years as another cog inside of a large security corporation. Instead of staying employed with a big corporation, he struck out on his own and started his own security agency. How to Start a Security Guard Company book includes Murphey's creative strategies for building a private security agency with a minimal up-front investment.

Do you think that you have to be a lawyer to have the skills that are needed to become a leader and resolve problems that you may come across? Think again. What if I told you that simply by listening to this audiobook, you will be in a better place to solve any problem or become a leader in any situation? Think Like a Lawyer...Even if You’re Not One is the audiobook that you need to make sure that you have the skills and tools you need to take on anything that gets in your way, and solve any problem like a boss.

The Professional Agile Leader is a realistic, practical guide written by experienced agile leaders who share their collective experiences in helping agile leaders to grow responsive and adaptive teams. They structure powerful lessons around a case study based on decades of experience helping agile leaders achieve and sustain agile transformation. Best of all, they never settle for high-level hand-waving—they show you how it’s really done.

A unique memoir that weaves together stories of personal triumph, love, loss, and lessons learned, Notes for the Children follows Patrick Priestner throughout his life as a son, a brother, a car salesman, an award-winning automotive entrepreneur—and his most rewarding roles, as a husband and a father.

This is the story of an ordinary man's life turning into an extraordinary journey, impacting nations, presidents and kings. It tells of a dream becoming reality, influencing the lives of people throughout the world. As he experienced the limits of success and personal ambition, he discovered an incredible liberty that is available to everyone.