Business Professional

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

Daily observation of classroom teaching can significantly impact the quality of teaching and learning. Organized into 21 chapters designed to be read over a period of 21 school days, Now We're Talking! presents a results-driven approach that far surpasses traditional walkthrough models of feedback for teachers. School leaders will complete two cycles of teacher evaluations while reading the book and establish the necessary foundation for subsequent visits.

Learn everything you need to know to ace the new PMP Exam. The Perfect PMP Exam Prep Flashcards are aligned with the NEW PMP exam and the PMBOK Guide, 7th Edition. Master the 714 Most Important Agile, Waterfall, and Hybrid PMP concepts you must know to ace the exam. Every concept is explained in a simple way so you can stop memorizing and actually learn!

We’re in the middle of the most significant transformation in work in over a century. Whether it’s remote work, the rise of burnout and “quiet quitting,” or the changing values and priorities of employees, leading an organization has never been more complex. But through all this, a single factor remains the core driver of fulfilled, high-performing teams—their belief that their work has meaning. In Meaningful Work, Wes Adams and Tamara Myles leverage the science of positive psychology to show leaders why and how to make meaning the cornerstone of leadership practice.

In this entrepreneur's memoir, Alli Webb invites you into her world as a businesswoman, a mother, and a partner, untangling her complicated journey with the wit and humor of a talented storyteller and the authentic wisdom of a woman who's been through it all—all the success and all the chaos. When Drybar and its world-famous blowouts took off seemingly overnight, she found herself surrounded by celebrity clients like Zooey Deschanel, Jennifer Garner, Gwyneth Paltrow, and Julia Roberts.

An esthetician and single mother with no connections, Anastasia Soare risked her life escaping communist Romania to come to America. Raising Brows tells the remarkable story of how she built a billion-dollar beauty brand and went from watching Oprah’s TV show to learn English, to shaping Oprah’s eyebrows on the very same show years later. Anastasia disrupted the beauty industry by applying her art school training on the "golden ratio" of beauty to eyebrows. Helping women find harmony with their face, Anastasia put eyebrows on the map.

Perfect for a recent college graduate as well as those looking to climb the ladder in their respective jobs or industries, Business Etiquette Made Easy is an essential guide for any working professional.

In Building Unity, Prosserman breaks down the six steps to discovering “responsible impact” and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.

Everyone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for American energy in 2006. Oil production was in steep decline and natural gas was hard to find. The Iraq War threatened the nation’s already tenuous relations with the Middle East. China was rapidly industrializing and competing for resources.

My Years with General Motors became an instant best seller when it was first published in 1963. It has since been used as a manual for managers, offering personal glimpses into the practice of the "discipline of management" by the man who perfected it. This is the story no other businessman could tell - a distillation of half a century of intimate leadership experience with a giant industry and an inside look at dramatic events and creative business management.

This audiobook is divided into two parts. Part one deals with technical topics in writing, such as business writing, proposal writing, writing for research, digital writing, and technical topics in literature. Part two is entirely on the topic of mass communication and journalism. The second part also covers at length the issues and matters relating to mass communication and journalism, theories, and some technical aspects of editing, proofreading, photo editing, reporting, layout, and broadcasting media.

The story of Oprah Winfrey is one that will remain relevant to all generations. It is one that every person can identify with in one way or another, and borrow a leaf from her astounding success. Hers is a journey worthy of emulation. It leaves a lot of admiration for the young and old, male and female alike. One would be tempted to mistake her life for a creative piece of fiction, but again it is nothing but the truth. For this very reason, we can all take the lessons thereof seriously and preach the gospel of her life whenever we can.

From the birth of modern industry, to winning WWII, to Japan’s Economic Miracle, W. Edwards Deming helped shape some of the most profound moments in modern history. Deming, an American engineer and statistician, is widely recognized for his contributions to the field of quality management. But his teachings go beyond quality management; they influence not only how we work today, but also how we can continue to succeed into the future.

During his 34-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth - from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015 - and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments.

In Morgan, noted biographer Jean Strouse creates the first complete portrait of a man who defined American commerce and banking. Contemporaries described J. Pierpoint Morgan as “the financial Moses of the New World.” She shows J.Pierpoint Morgan in the full context of his childhood and health, travels and tastes, personal affairs and business relationships. And through Nelson Runger’s thoughtful narration, this accessible biography becomes a fascinating audio production.

As Desmond Shum was growing up impoverished in China, he vowed his life would be different. Through hard work and sheer tenacity he earned an American college degree and returned to his native country to establish himself in business. There, he met his future wife, the highly intelligent and equally ambitious Whitney Duan who was determined to make her mark within China’s male-dominated society. Whitney and Desmond formed an effective team and, aided by relationships they formed with top members of China’s Communist Party, the so-called red aristocracy.

Bankers, philanthropists, scholars, socialites, artists, and politicians, the Warburgs stood at the pinnacle of German (and, later, German American) Jewry. They forged economic dynasties, built mansions and estates, assembled libraries, endowed charities, and advised a German kaiser and two American presidents. But their very success made the Warburgs lightning rods for anti-Semitism, and their sense of patriotism became increasingly dangerous in a Germany that had declared Jews the enemy.

Imagine a job where you work four days a week and earn as much as the CEO. You also get full benefits, a gym membership, free lunch, and unlimited time off, no questions asked. Hard-won profits don’t just end up in the CEO’s pocket—they’re distributed equally among all employees. The company even buys you your very own car. It sounds too good to be true, but this is the reality at Tunnel Vision, the clothing company that Madeline Pendleton built from the ground up.

The five Titans of Industry discussed in this series are, without a doubt, the most influential and impactful men in American history. Without any one of them, the entire landscape of the US would be different. They are the founders of the American economy.

If you are bored and unfulfilled by dry and overly worthy self-help manuals, then this is the audiobook for you! Listen to this and take a very different look at yourself! Former SAS hero Andy McNab and eminent psychologist Professor Kevin Dutton are unlikely partners. As Oxford academic and bestselling author of The Wisdom of Psychopaths, Kevin Dutton has plenty of experience of psychopaths, but he'd never met anyone quite like Andy McNab, decorated war hero and special forces warrior.