Business Research

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.

A powerful, practical guide for cultivating compassion—the scientifically proven foundation for personal achievement and success at work, at home, and in the community. For decades, we’ve been told the key to prosperity is to look out for number one. But recent science shows that to achieve...

Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: My book, Small Business 911, is here to help—a directory of quick, practical advice at your fingertips on common small business problems.

If you're a creative writer interested in a freelance income stream, want to work from home, and need help selling your skills to small business, this inspiring book will get you launched with confidence. Ideal for creative writers, journalists, students and bloggers with great writing skills. Get these gold tips and strategies, and hit the ground running!

It's Monday. Time to hit the pause button on your personality and get ready for the next meeting because, for the next five days, we'll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of their voices for a corporate stamp of approval and the comfort of conformity.

Does your client owe the principal or principle? Is your company moving forwards or forward? Do you have over ten years' experience, or more than ten years' experience? Proper use of the written and spoken word determines whether or not you move ahead in your career. In Booher's Rules of Business Grammar, business communication guru Dianna Booher identifies the top one hundred and one mistakes made in emails, social media sites, websites, presentations, and conversations every day.

If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying "Yes". Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head - allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here.

In this book, Dr. Mark Young takes you through the complexities of neuroscience and consumer response to demonstrate how they are applied in common scenarios with real examples from the advertising world. HYPNO-TI$ING is a blend of hypnosis and advertising that explains how you can improve the outcomes of your advertising campaigns and change the playing field to your advantage.

Unlock the secrets to creative success with Advanced Growth Tactics for Authors! Dive into a collection of powerful, no-nonsense essays from bestselling author Russell Nohelty, packed with practical strategies for building your writing career. From mastering Kickstarter campaigns to navigating the ups and downs of indie publishing, this book offers invaluable insights to help you break through the noise, grow your audience, and thrive in the competitive world of authorship.

Dreaming of launching your own print magazine but feeling overwhelmed by the sheer complexity of it all? You're not alone. Many aspiring publishers face significant challenges, from understanding industry intricacies to managing production costs and navigating marketing hurdles. Publishing Success is your comprehensive guide to building a thriving print magazine business. This book breaks down the daunting process into manageable steps, offering expert insights and practical strategies to turn your vision into reality.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it's clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this? Change is like a wave: It has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society.

How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.

Book coach Cathy Fyock doesn’t tell you how to create a Blog2Book - she shows you! If you’ve been writing weekly blog posts for a year, you likely have enough content for your own book. In this easy format, Cathy provides you a framework along with tips and tools to create your own book quickly!

Lisa Copeland dreads purchasing cars - and she was the managing partner/general manager of one of the most successful FIAT/Alfa Romeo dealership in the US. In Lisa Copeland’s second book, she shares wisdom and insights from her more than 30 years in the automotive industry, having risen to become one of its most renowned influencers. Lisa’s underlying purpose is empowering female consumers while compelling the industry as a whole to level up and create a remarkable purchasing experience for the number one influencer in the world: women.

Disruption - the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts - drives business failure and success. Most people think technology causes disruption, but technology merely enables it. Changing customer needs cause disruptions, and too many businesses get caught unaware. Suman Sarkar offers proven strategies that will enable any business to stay radically close to its customers and address their evolving needs.

Ratschläge und Tipps zum Thema: Verkaufen leicht gemacht! Verkaufen ist hart, denn nicht jeder Kunde springt auf die Ratschläge und Tipps eines Verkäufers gleich gut an. Trotzdem fordern Unternehmen und Verkaufsleiter gleichermaßen immer und immer wieder, auch in schwierigen Zeiten die Verkaufszahlen zu steigern. Dieses Hörbuch beweist: Wer es sich leichter macht, ist ein guter Verkäufer. Weniger Fachkenntnis und Fleiß entscheiden über den Erfolg, sondern vor allem Menschenkenntnis.

If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully. The Workplace Writer's Process is filled with actionable advice you can use immediately to finish more projects in less time and create content. Buy it today to invest in your career success.