Business Research

With so many choices available to them today's customers are smarter and more demanding than ever before, putting repeat business at risk. In order to keep them coming back, you can't just give them good, or even great, customer service...you have to knock their socks off!

Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.

Are you ready to unlock the power of artificial intelligence and revolutionize your writing process? Whether you're a blogger, author, marketer, or entrepreneur, AI Writing Secrets provides the ultimate roadmap to harnessing AI for faster, smarter, and more engaging content creation.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. "How To Write Your Book Without The Fuss" will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business.

Are you struggling to grow your business? No matter what your definition of success is, each one of us out there has the dream of being successful. Maybe you want to be an entrepreneur, speaker, coach, or writer. Maybe you just have the dream of making good, passive income. Book Launch reveals the proven approach that all the top experts and millionaires are using to become successful: writing your own best-selling book.

The Buyer-Centric Operating System isn't just another business book—it's a wake-up call for leaders who want to revolutionize their growth strategy by placing their buyers at the core of every decision. Forget outdated personas, funnel thinking, and superficial metrics. Andy Halko challenges traditional business frameworks, offering a radical approach to truly understanding, aligning with, and delighting your buyer. Through sharp insights, practical frameworks, and relatable experiences, this book walks you through transforming your organization into one that thrives on customer obsession.

Welcome to How to Create a New eBook Using ChatGPT and Convert it to a New Audiobook for Free to Sell on Amazon in 2023! This comprehensive guide will explore innovative methods to leverage AI technology and free resources to create and monetize your content on Amazon's platform.

Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans in order to find the thirty best business stories from the past 12 months. Among those selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; Steve Silberman on creating a borderless global cyber-marketplace, from Wired; and many others.

Do we really need more consumer "stuff"? While most everyone will answer "No", we still see thousands of new products and services launched every day. These compete for our attention with already inundated markets filled with existing products–in the midst of the most intense information flows in history. Traditional adverts are not a cost-effective solution and like much more. So how can you successfully catch consumers’ interest? This book provides the answer.

How do you value your private data? What about your job? The truth is someone is selling your data, and your job may be among the countless others being lost to AI at record rates. Because of this abuse of technology among many others, most people have lost all agency over their technology, devices, and information. But technologist William Welser IV has a plan to help us regain control. Enter The Story Economy, a guide that provides fresh purchasing power in a world where opportunity feels harder and harder to grasp.

This is your first step to becoming an entrepreneur. In Step One, you will research, validate, and choose the perfect online business idea. By the end of this book, you will come away with a business idea list, one validated business idea, and a plan to launch your first business.

Sono un autore indipendente che ha scritto cinquantacinque romanzi e 155 manuali nel corso degli ultimi dodici anni. Sono stati tradotti e letti, creando altre 1300 copie in almeno 44 lingue. Sono quasi esclusivamente il responsabile della vendita delle versioni in lingua inglese, quindi so quanto questo sia difficile.

Whether you have an agent rallying for your rights, you speak for yourself, or you have already entered into a contract, it’s wise to understand how the terms impact your writing path. Conquer Contracts outlines the standard terms. Legal jargon is explained with clear words. Examples of how the language can create unexpected outcomes for both the publisher and the author are included. Conquer Contracts lays out the methods for authors to make money and shares ideas on how to protect rights.

Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.

"Preach and Publish: A Guide to Turning Your Sermons into Profitable Books" is a transformative blueprint for aspiring authors in the Christian community. With a Foreword by Dr. Charles Ndifon and written by Dr. Val Ukachi, a distinguished Apostle, Senior Pastor, and acclaimed author, this book offers invaluable insights and practical strategies to convert sermons and presentations into compelling, commercially successful books.

When you start to write a book, you’re doing more than just typing words on a keyboard. You’re entering the book business—and like every other business, the book business has many different elements. The author wants you to be 100 percent successful in dealing with all those elements so he has written this book to share with you his insider’s story. Mark covers marketing, finances, and all elements of the business while encouraging would-be authors to achieve what Freud said were the three reasons people set out to write books: “Fame, Love, and Money.”

Business leaders are in charge. They are in charge of people, of budgets, of production lines. Most leaders also believe that they are in charge of their greatest resource - their own brain. But how true is that? The more we understand about how the brain works, the clearer it becomes that our brain often kicks in before we do.

Unlock the secrets to creative success with Advanced Growth Tactics for Authors! Dive into a collection of powerful, no-nonsense essays from bestselling author Russell Nohelty, packed with practical strategies for building your writing career. From mastering Kickstarter campaigns to navigating the ups and downs of indie publishing, this book offers invaluable insights to help you break through the noise, grow your audience, and thrive in the competitive world of authorship.

Leaders, business owners or people who want to get things done effectively need strong writing communications skills. This book offers useful insights into how to make your writing more persuasive and memorable. These are the tips, advice points, and examples of an expert communicator. Whether it’s persuading through newspaper “op-eds,” speeches, or even during crisis communications, “A Wordsmith’s Work” will improve the success of your message and enhance the reputation of your chosen messenger.