Business Research

لا تؤجِّل كتابات اليوم إلى الغد! للكتابة أسرار عديدة تتكشَّف مع الزمن والممارسة والخبرة، ولا يمكن تقديم نصائح معلَّبة للكتابة، ولكن يمكن تقديم مفاتيح تساعد الموهوبين على الدخول في ذلك العالم المثير، وتأخذ بيد المترددين لخوض رحلة لن ينسوها. هل تشعر بالعجز عن الاستمرار في الكتابة وترغب في تحقيق حلمك؟ هل تحتاج إلى الدعم والأمل ونصائح عملية من واقع التجربة والخبرة! هل تفتقر إلى شعلة الشغف وتحاول البدء من جديد؟

Make Your Business Purposeful and Profitable At its best, business is both purposeful and profitable, dynamic and gainful, commercial and rewarding. Far from being opposites, good business and good behavior go hand-in-hand, and biblical principles can align with best practices. In Wisdom-Based...

It's Time to Lead Your Industry! All of us have a story to tell, and by telling that story we can set ourselves up for success in our field. In Write to Lead, expert ghostwriters Steven Heumann and Zach Cipriano set out to share all the secrets that will allow you to write your book yourself. The power of having a book in your arsenal cannot be overstated, and these two authors take you down the rabbit hole into the world of publishing, memoirs, and thought leaders. Now for the first time you can easily and effectively take your idea from inception all the way through to publication.

Why spin your wheels struggling to write bulky, bloated books the traditional publishing way when you can turbo-charge your Kindle author platform with greater freedom, flexibility, and chances for success? This game-changing guide is for aspiring authors and established publishing pros alike who want to shake up their routine and embrace a powerful new approach to self-publishing nonfiction.

There's nothing like a book. For thousands of years, we have revered authors. From Homer to the writers of today, we reserve a special place in our hearts for those who have accomplished what few ever will. Books themselves have a mystique about them, for they are the age-old receptacles of our collective wisdom. There is power in a book!

It's the 21st century, yet most companies maintain a 20th-century corporate culture. Despite instant communication and collaboration through wireless computers and smartphones, employers needlessly rent or own office space. Bryan Miles has a reality check for you: the future of business is virtual, and it's going to take more than technology upgrades for you to upgrade your workplace environment.

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you. Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort?

Newspaperman tells the story of how an immigrant's shy son from Queens, New York, rose to the top of his industry, powered by little more than passion, brains, and hard work. Phillips began his career working as a copyboy for the New York Herald Tribune for 16 dollars a week... and ended it as publisher of The Wall Street Journal and CEO of its parent corporation, Dow Jones & Company. The life story of Warren Phillips is the story of the American newspaper business.

What does it take to become a successful author in today’s publishing world? It’s not enough to write a powerful book - today’s author must understand and leverage the business side of writing. Authorpreneurship: The Business of Writing by Sharon Jenkins takes the aspiring writer from curiosity to career, combining both sides of publishing - author and entrepreneur - to empower writers with direction, publishing options, marketing solutions, and business savvy to grow their career.

As everyone adjusts to hybrid and remote ways of working with others around the world, and we develop more ways of communicating, how you can use words to engage, inform, persuade or sell to others is increasingly important. And writing clear, error-free content that is appropriate for its intended purpose is something that anyone can learn to do. Writing Skills for Business is packed full of quick tips and nuggets of advice on how to communicate better in your writing.

In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It's time to take your author career to the next level. Let's get started on your business plan.

In Shift: Transform Motion into Progress in Business, chief strategy and marketing officers at Merkle and Dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition. The authors link three key themes—a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace—and outline their importance in the quest for the ideal client experience.

With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

Abduct is the second book in the Tom Walker Series; 18 is the first. The story features Patricia Highsmith intrigue with a plot line worthy of Agatha Christie and P. D. James.

Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?

It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.

Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a revolutionary approach that builds lasting connections through gamification, transparency, and a community-first ethos. This groundbreaking guide provides everything you need to thrive in the web3 era.

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.