Business Storytelling

"This exceptional audio offers many useful tips while it motivates listeners to make a difference in the world by improving the way they think, write, and speak." — AudioFile Magazine Five Stars teaches listeners how to master the art of persuasion - written and read by the bestselling author...

I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message, and delivery. Here's what I discovered: After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories. Discover the 23 storytelling secrets of the best TED talks! In this short, but powerful, guide you're going to learn how to use stories to make your presentations engaging and entertaining.

In this meditation on celebrity, power, and a simple thank-you, Mindy Kaling takes the next charmed step in her path from Conan intern to mogul: picking up the entire tab for a famous A-lister. It’s an investment, right? He’ll be blown away by her class. They’ll be best friends forever. Forty thankless seconds later, who wouldn’t spiral into self-doubt, second-guessing, over-rationalizing, and anxious obsession?

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Did you ever wish you could tell a story that leaves others spellbound? Storytelling teacher and champion Margot Leitman will show you how! With a fun, irreverent, and infographic approach, this guide breaks a story into concrete components with ways to improve content, structure, emotional impact, and delivery through personal anecdotes, relatable examples, and practical exercises.

Read by the authors. Laughter is a powerful remedy to what ails today’s teams and organizations. There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body...

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

Este libro no es tan sublime como parece, pero no está nada mal para el precio que tiene. En él aprenderás: La razón por la que si eres un cursi nunca ganarás dinero contando historias. La lección de persuasión de un tipo que odiaba ducharse. Una forma de crear infinitas historias que atraigan a miles de clientes, que aprendí de un abogado completamente borracho. Cómo crear historias que vendan haciéndote sólo dos preguntas que sabría responder incluso el vecino más imbécil que tengas. Por qué vende más el villano que el héroe y cómo aplicarlo para tu vida o para tu negocio de forma inteligente.

Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives.

The star of Beverly Hills 90210 offers a hilarious, insightful memoir about growing up on America’s favorite teen drama and her life after the show. She was television's most famous virgin—and, as Aaron Spelling's daughter, arguably its most famous case of nepotism. Portraying Donna Martin...

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

In The Narrative Edge: Authentic Storytelling that Meets the Moment celebrated writer, interviewer, and speaker Dr. Rod Berger delivers an inspiring and practical discussion about the rebirth of stories in our society's collective consciousness. The author explains how great stories are woven into corporate strategy, educational curricula, social media platforms, and more, and how to tap into those stories to connect with your audiences.

Struggling to engage clients, build trust, or close deals? Sales Development Psychology reveals the secrets to using storytelling as a powerful tool to captivate audiences, overcome skepticism, and boost sales, even if you've struggled before. Designed for sales professionals at all levels, this book delivers concise, adaptable, and jargon-free guidance to help you stand out in any industry. Unleash storytelling's potential and elevate your sales game today!

Keeping someone's attention while telling a story is a trick not everyone knows. Just regurgitating facts and figures is no way to achieve it. You need something relatable that your audience can feel and see themselves in. Using storytelling while communicating a message is one way of doing this.

New York Times bestselling coauthor of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves and, most importantly, the way we can change those stories to transform our business and personal lives. "Your story is your life," says Loehr. As human beings, we...

Have you ever wondered why business presentations are so boring? Wouldn't it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell's "Hero's Journey" story structure to create captivating and compelling business presentations.

This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but struggle to turn that into a brand that actually attracts and retains top performers. If you want to turn your employer brand into a strategic business asset, this book is for you. If you need a clear roadmap to cut through the noise and create real impact, this book is for you. If you’re ready to ditch short-term campaigns and build a brand that works long-term, this book is for you.

In Business Spotlight Audio 4/2015 für Juli/August gibt es zwei Spezialthemen. Zunächst geht es darum, wie sich häufig eher eintönige Präsentationen durch das Erzählen von Geschichten so interessant gestalten lassen, dass sich die Teilnehmer später gerne und vor allem gut daran erinnern können. Der zweite Schwerpunkt befasst sich mit der Frage, wie man andere von seinen Qualifikationen überzeugen und so seine Aufstiegschancen erhöhen kann. Wie man über Ereignisse berichtet, üben Sie im Grammatikteil. In English on the Move checken Sie in ein Hotel ein. Und in der Rubrik Easy English üben Sie, wie Sie Feedback geben und entgegennehmen.

In Business Spotlight Audio 8/2021 für August hören Sie Artikel und Interviews aus der Welt des Business-Englisch. Und mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. In der Rubrik "Communication" geht es um das Delegieren von Aufgaben. In Interviews erfahren Sie alles über digitale Währungen und wie wichtig für Führungskräfte das richtige Fokussieren ist.

Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension, or transition, a good story can captivate the listener and help you achieve your goals.