Business Strategy

Did you know that 71 percent of marketing efforts fail because companies are using outdated methods that fall short when it comes to reaching their goals? Believe it or not, but it’s quite common even among the most experienced marketers to struggle in this area. This problem has become so rampant because most marketers fail to get to know their audience, don’t establish concrete goals, or fail to align marketing and sales goals. Which means that, more often than not, there is a great disconnect between what the company provides and what consumers actually want.

After listening to Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline, you’ll be able to think and act strategically, construct a seamless sales pipeline process, understand your customers’ buying factors for each unique sale, proactively manage the key influencers, navigate the competitive landscape, and assess the true value of your solution.

Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy.

This book will take you from knowing nothing about the vending machine business to learning more about it than most people running an already successful business of this kind!

An inspiring and revelatory guide to starting and scaling a small business, from powerhouse duo Stacey Abrams and Lara Hodgson Like many business owners, renowned politician and activist Stacey Abrams didn’t start a business because she dreamed of calling herself an entrepreneur. Her part-time...

No pre-pandemic strategy is effective anymore. Alan Weiss has developed an original, new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

Are you ready to skyrocket your business growth and attract more leads and sales without breaking the bank? Look no further! The Greatest Podcast Marketing Book Ever Written is your ultimate guide to mastering the art of podcast guest marketing.

Leadership-based selling is a fusion of the latest evidence, selling strategies, and leadership principles, synthesized into the most successful selling strategy of our time. This book helps service providers sell more and lead better, in order to maximize profits and create a lasting legacy in 2020s and beyond.

A powerful manifesto for CEOs and employees alike: Influential and award-winning business leader Margaret Heffernan reveals how organizations can build ideal workplace cultures and create seismic shifts by making deceptively small changes. By implementing sweeping changes, businesses often think...

52 Big Questions for Business Leaders isn’t just a collection of prompts and provocations—it’s a guide to sharper, more intentional thinking. Whether you’re leading a start-up or a global enterprise, the questions in this book will help you pause, reflect, and lead with clarity. Drawing on decades of leadership experience, Mike Stopforth infuses wisdom, wit, and practical insight into the art of inquiry—because crafting big, beautiful questions is a skill worth mastering. This isn’t a book to listen to once; it’s a tool to return to whenever you need fresh perspective, focus, or inspiration.

Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.

High Noon has established itself within the United States hard seltzer market as a low calorie alcoholic beverage with no added sugar as well as being gluten-free. In this book, we are going to talk about business ideas that may bring High Noon soft drinks to Britain and build a market there! We will analyze the economic factors, marketing in UK, and SWOT model. Let's take a closer look and break down the details of our expansion!

Culture, People, Data-The three imperatives of a successful organisationWhile organisations need stand out products and services to be competitive, to remain competitive, organisations need much more. We believe the much more includes how organisations manage people, culture and data.The world...

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.

What separates good leaders from great ones? Precision. Psychology. Results. The Sharp Edge of Strategy: Psychology, Leadership, and Results-Driven Execution is a bold playbook for leaders, executives, and entrepreneurs who want more than inspiration—they want transformation. This book blends cutting-edge psychology, real-world leadership lessons, and proven business strategies to help you think sharper, lead stronger, and execute with confidence in the moments that matter most.

Are you tired of slogging through your 9-to-5 job and are looking for a better, more lucrative source of income? You’re about to discover powerful insight into the CDL business that has been buried deep within the hearts of the millionaire truck drivers. Truckers are the lifeline of any country. Food, fuel, fashion – you name it! Everything depends on the trucking industry to move cargo from point A to point B. The CDL business is one of the biggest cash cows in the world, eyeing a market worth of over $730 billion in the U.S. alone.

A business strategy consists of certain guiding principles that helps an organization make quick and accurate decisions. Since an organization is nothing without its people, strategy is essentially human centric. It is about how people in an organization should make decisions and allocate...

Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.