Business Strategy

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Numbers make or break you. Ask any bankrupt business or successful startup and they’ll both agree, numbers don’t lie. Unfortunately, most teams focus on too many numbers or the wrong numbers or maybe no numbers at all! Author Lee Benson knows numbers. He grew his business from 3 employees to 500 with 15 consecutive years of 20 percent compounded average annual growth. Friends and families asked for his secret. He told them it came down to Your Most Important Number.

Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.

An explosive exposé of Samsung that “reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution, and other bad behavior” (The Wall Street Journal). LONGLISTED FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF...

Is your healthcare organization spending too much time on strategy—with too little to show for it? If you read (or listen to) nothing else on strategy, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization's strategy development and execution.

Agile, say its enthusiasts, can transform your company, catapulting you to the head of the pack. Not so fast. In this clear-eyed and indispensable audiobook, Sarah Elk and Steve Berez provide a much-needed reality check. They dispel the myths and misconceptions that have accompanied agile's growth - the idea that it can reshape your organization all at once, for instance, or that it should be used in every function and for all types of work.

Even the best competitive strategies mean nothing if they can't be executed. Yet many organizations struggle when they move from defining a strategy to implementing it. Somehow, all the careful planning falls to the side, and leaders are left wondering how to pick up the pieces. The HBR Guide to Executing Your Strategy is here to help. This book offers leaders and managers tips and advice for how to take even the most detailed strategy and apply it throughout their organizations.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

“Packed with transformative insights, Dealmaking will help a new generation of business leaders get to yes.”—William Ury, coauthor of Getting to Yes Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved...

Voici l'histoire de Jesse Livermore, le plus talentueux spéculateur de la bourse de Wall Street. Sa clairvoyance, son style, ses principes, ses erreurs, ses succès, tout y est relaté. Jesse Livermore. a connu la fortune puis la ruine, et de nouveau la fortune. Comment? Découvrez-le au travers de ce savoureux audiobook, et apprenez auprès d'un des plus grands traders de son époque, voire de toute l'histoire!

Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever-franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times bestseller How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity...

Challenging times will come, but great leaders know how to lead their teams and emerge even stronger—prepare yourself now using this helpful guide to personal and professional success. Great leaderships will face challenges. Markets will collapse; pandemics will come; people will always...

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial...

It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

We are in the midst of an unprecedented degree of technology-driven change at the same time that society faces challenges more complex than our organizations and we as individuals have been prepared to handle. Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence is for leaders who want to create a better future within this context of change and supplies a balance of historical and theoretical context with practical frameworks for beginning to create a more human future today.

Pirates didn’t just break the rules, they rewrote them. They didn’t just reject society, they reinvented it. Pirates didn’t just challenge the status-quo, they changed everyf*ckingthing. Pirates faced a self-interested establishment, a broken system, industrial scale disruption, and an...

Running a business can be discouraging, overwhelming, and lonely. Everything looks good from the outside, but on the inside, you’re struggling to take your business to the next level while still living your best life. What you need is a holistic strategy for running a stable company that makes money and allows you to sleep well at night. This might seem like a fairy tale, but it’s not. After years of research and honing their strategies, Kathryn and Michael K. Redman have developed a framework that offers you the dream with the means of implementation.