Business Strategy

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Our book provides fundamentals tools and guidance to use as you start a new business, grow an existing business or use simple capital raising strategies. We also discuss complex capital raising (such as Securities and Intellectual Property). As the authors of Raising Capital, we have attempted to give you ideas, suggestions, examples and enough information for you to start the long hard and rewarding process of starting your own business or restoring life to an existing business.

Online social networks marketing utilizes collaborative approaches to communicate, introduce, and advertise products, enhance sales, get feedback, develop items or business image, foster public relations, and harness client support. The expense is minimal as compared to routine marketing and item promo projects on the radio, TV, and print mediums. Company existence utilizing this type of marketing will be worldwide.

Why are some people with highly successful careers… still unhappy in life?At the pinnacle of their careers and lauded by many for their achievements, they struggle to find joy in the work they do. To fill this void, they drive their careers even harder, only to feel more isolated and...

Extrayendo de los libros exitosos de John Maxwell, Liderazgo REAL explora principios eternos en el estilo único del doctor Maxwell. De manera concisa y directa, Maxwell se enfoca en las cualidades esenciales, necesarias y ya comprobadas de un verdadero liderazgo: influencia, integridad, actitud, visión, resolución de problemas, relaciones, desarrollo de equipos y auto disciplina. Esta serie en formato de audio, guía a los lectores a través de pasos prácticos para desarrollar el verdadero liderazgo en sus vidas y en las vidas de los demás.

Your phone, tablet, or laptop isn’t just for scrolling—it’s a powerful tool for building wealth. In Money Grows on Screens, you'll learn how to transform your devices into income-generating machines using 7 simple steps that anyone can follow.

In his work consulting to major corporations for more than 30 years, Gerald Kraines consistently hears that 60-70 percent of business organizations' potential effectiveness goes unrealized. He shares how to engage, align, and develop employees in order to leverage and encourage optimal performance and long-lasting results.

In Dealmaker! How to Easily Raise Unlimited Capital for Your Deals, business strategist and investor Dr. Jairo Borja unveils the proven strategies that successful dealmakers use to secure funding, attract investors, and close deals with confidence. If you’re tired of struggling to fund your deals, this book gives you a clear, actionable roadmap to securing capital and growing your investments. The money is out there—are you ready to go get it?

Creative Land Deals: How to Build Residual Income with No Money Down is your no-fluff blueprint for turning overlooked dirt into real income. No license. No fancy degrees. No giant bankroll. Just proven strategies, real hustle, and smart deal-making.

Are you ready to break free from the endless grind and build lasting wealth on your own terms? Wealth Cycles: How to Build Lasting Income Every 3 to 5 Years reveals the proven step-by-step system to create steady income and grow your net worth every 3 to 5 years—without the risk and stress of starting from scratch. Whether you are a first-time buyer or a seasoned investor, this book equips you with the mindset, knowledge, and action plan to build sustainable wealth—one smart deal at a time.

Welcome to the digital age, where the possibilities for online success are boundless. In 'Digital Marketing Strategy: A Comprehensive Roadmap to Achieving Online Success and Dominating Your Market,' we guide you through a transformative journey, helping you craft a winning strategy that will set you on a path to dominate your market and elevate your brand to new heights. This audiobook is your ultimate resource for mastering the intricacies of digital marketing in today's fast-paced world.

Strategic planning and its execution work best when strategy development goes beyond surface-level problems to examine what really makes an organization function. Reed teaches how to "start a movement", empowering business leaders to passionately mobilize followers in pursuit of a shared vision.

Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation. In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.

Are you struggling for ideas for your first blog? You’d like to get started but don’t have the first clue on how to write a blog post? Or maybe you’re just looking for proven methods that actually works when it comes to monetizing your blog? If this sounds like you, then don’t worry you’re not alone. In this day and age, making money through blogging has never been made so easy, yet only five percent of bloggers actually make a full-time income through their blogs.

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

Today's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money. In Press Play, Bastian Bergmann shows how visionary companies are capitalizing on gaming's unstoppable rise.

In general, companies decide to begin franchising for one of three reasons: lack of money, people, or time. Opening your own franchise business is a big step for those who choose the venture, and it can be somewhat intimidating. The franchise marketplace is filled with innumerable franchise systems over a vast range of industries.

Written by sales and marketing people for sales and marketing people. This book is for you if you want to understand how to deliver more effective marketing strategies. As the title suggests, this book will identify what you should and shouldn't be doing to ensure that you implement a more effective marketing strategy once you have finished listening to the book. As with all his books Hakeem Adebiyi makes this a simple and easy listen.

Get Down to Business by Getting the Best People to Work for Your Team With more jobs than people to fill them, we are entering an era where employees have CHOICES! If you are going to hire and maintain the best of the best, employers need to wake up and realize that there is a war going on for...

Cybersecurity involves people, policy, and technology. Yet most books and academic programs cover only technology. Hence the implementation of cybersecurity as a people powered perpetual innovation and productivity engine is not done. People think they can buy cybersecurity as a product when in fact the discipline is the modern practice of digital business strategy. People also equate cybersecurity with information security or security alone. However, security is a state, while cybersecurity is a process.