Career Building

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

From the youngest living recipient of the Medal of Honor, an extraordinary inspirational memoir that will change the life of every reader. “Kyle displayed a heroism in the blink of an eye that will inspire for generations” —President Barack Obama, at Kyle Carpenter's Medal of Honor...

Your happiness and your success depend on your working relationships. Every working relationship can be better. This book shows you how to build the best possible relationship.

Talent-not products, strategy, or technology-is what drives growth and makes running a business rewarding. The New Talent Playbook gives business owners a clear, proven framework to build high-performing teams.

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

New York Times best-selling author Dr. John C. Maxwell has a message for you, and for today's corporate culture fixated on talent above all else: TALENT IS NEVER ENOUGH. People everywhere are proving him right. Read the headlines, watch the highlights, or just step out your front door: Some...

How do senior leaders, in their own words, describe the most effective leaders - the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders describe the kind of leader that undercuts the organization's capacity and capability to create its future? This book, based on groundbreaking research, shows how senior leaders describe and develop leadership that works, that does not, that scales, and that limits scale.

An action-oriented guide to help anyone find their calling and achieve their goals, inspired by the author's popular blog post with the same title The Career Manifesto presents an inspiring and refreshingly simple approach to finding your passion and purpose and then jumpstarting a dream career...

Finance expert Doug Lynam offers a groundbreaking exploration of our complex relationship with money, budgeting, and finances through the transformative lens of the Enneagram. Confront financial fears, engage with money habits and behaviors, and develop a personal understanding of how the mind...

In this expanded third edition of the bestselling The Introverted Leader, Jennifer Kahnweiler equips introverted executives with essential tools for success in an extrovert-centric business world. With over 120,000 copies sold across multiple languages, this timely update addresses the evolving needs of introverted leaders, including navigating remote and hybrid work environments.

Due to a range of frequent and unavoidable mistakes, only ten percent of startups make it beyond five years. In this game-changing guide, startup veteran and serial entrepreneur Gregory Shepard combines twelve startup exits, four private equity awards, and decades' worth of expert insight and industry experience—including interviews with real entrepreneurs, Navy SEALs, Air Force Fighter Pilots, and more—to present you with straightforward, actionable strategies for mapping out your startup and achieving success.

Building a Strong Team Culture: 10 Essential Management Tips by Liora Quade is a timely and powerful guide for any leader who understands that the foundation of lasting success is not just strategy or productivity—it’s culture. In today's competitive workplace, perks and benefits can no longer compensate for a lack of connection, trust, or psychological safety. Culture is the unseen force that shapes how teams collaborate, innovate, and thrive—or how they fall apart.

Do you have trouble keeping your team focused, motivated, and committed to the pursuit of their assigned goals? The truth is, the majority of bosses fail to inspire their employees to be engaged and productive at work. And they're often frustrated by their inability to incite their team to action.

Success in business does not happen by chance—it is built with deliberate strategy, clear vision, and decisive action. Building Success Through Strategy, Vision, And Action provides a roadmap for entrepreneurs, leaders, and professionals who aim to turn their goals into measurable results. This audiobook explores the principles of strategic planning, highlighting the importance of foresight, alignment, and goal-setting to drive sustainable growth.

This audiobook is your complete guide to modern Agile product and project management—designed for leaders, practitioners, and students who want to master how products are conceived, built, and scaled in the era of AI. Drawing on real-world case studies from startups to Silicon Valley tech giants, it explains not only what Agile is, but how it drives business value, accelerates delivery, and enables innovation powered by generative AI and intelligent agents.

Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation, and ongoing management.

Drawing on two decades of leadership and coaching research, Vallée and Bloom reveal the proven strategies behind the University of Windsor women’s basketball team’s transformation from last place to five-time national champions. Dare to Win bridges the gap between theory and practice, blending leadership insights, real-world examples, and Vallée’s experiences as both an academic researcher and a championship-winning coach. This invaluable resource is perfect for anyone seeking to build successful teams and elevate leadership, management, and coaching skills in sports and beyond.

Engaging users is essential to every area of online business... Discover everything you need to know to make sure that happens. Are you considering a career in UX design? Or maybe you collaborate with UX designers and don’t fully understand what it is they do…It’s a field that flummoxes many people because it’s such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.

“A definitive guide to engaging with members of Gen Z in the workplace.” —Publishers Weekly What if your greatest challenge could become your greatest solution? Generation Z has entered the workforce and are challenging leaders in ways they have never experienced before. Gen Zers often...